Connect with us
MARE BALTICUM Gaming & TECH Summit 2024

lottery

The Lottery of the Future: How Digital Technology Will Transform Experience and Impact

Published

on

the-lottery-of-the-future:-how-digital-technology-will-transform-experience-and-impact
Reading Time: 3 minutes

 

Growing demands for businesses to demonstrate that they are purposeful, accountable and worthy of trust will combine with new digital technologies to transform the experience and impact of lotteries in the coming decade, according to a new report published by Allwyn, the leading multi-national lottery operator. Global lottery sales are expected to grow to more than half a trillion US Dollars by 2035, and by more than 40% compared with 2025, according to H2 Gambling Capital.

Working with The Future Laboratory, a strategic foresight consultancy, Allwyn has produced the industry’s first in-depth analysis of the future lottery experience. In The Future of Lottery: A Game for Change, experts say that lotteries are well positioned to meet the expectations of the consumers of 2035.

The emphasis on social responsibility, transparency and meaning from younger adults will see lottery brands double down on their commitment to supporting socially driven causes and responsible gaming, the report says.

Advertisement

“It’s impossible to ignore the power of purpose when considering how Gen Z or young millennials think about where and how they will spend their money in the future,” says Martin Raymond, co-founder of The Future Laboratory.

As digital natives, these groups will also look to brands to embrace new technological possibilities, such as augmented reality and new forms of community engagement and social play.

The report outlines a number of ways in which lotteries could innovate to improve the player experience. For example:

  • Making the social impact of lotteries more visible: The use of smartphone apps, QR codes and interactive terminals can tell engaging stories about where lottery returns or taxes are directed – such as supporting investments in sports facilities, arts and cultural institutions or other types of community funding. The report says this heightened transparency could resonate with younger adult consumers’ desire for progress and activism.
  • Enhancing the social dimension of game play: Younger adults who play the lottery want to do so within their social circle, sharing their experiences with others. Technology could enable new multi-player formats to promote community and a sense of camaraderie both in the play itself but also in crowdsourcing funds for specific themes or issues.
  • Involving players in how lottery funds are spent: Lottery players could collaborate alongside traditional distributors of funds – even between different countries – to help decide the causes, projects or charities that are most deserving of their funds, perhaps choosing between a range of options presented digitally. Multi-national lottery operators have the opportunity to build links and communities between players and causes that transcend traditional geographic boundaries. “As lotteries become more international, they have the potential to become vehicles for achieving broader goals, such as addressing climate change or reducing social inequalities, by focusing on a coordinating a critical mass of inter-related micro solutions,” says the report.
  • Using virtual worlds and augmented reality (AR): Lotteries could use virtual worlds to show players how their money is making positive contributions to make the social impact more vivid. AR could allow customers to use their smartphones to scan physical objects to reveal hidden digital lottery tickets or participate in location-based games to win prizes.

Robert Chvátal, CEO of Allwyn Group, said: “Allwyn’s success in running lotteries is because we keep innovating to meet the needs and expectations of both current and new customers. While not every prediction in The Future of Lottery report will come to pass, every word of it will act as a catalyst for us at Allwyn to keep developing lotteries to meet the demands of players in the future, thereby returning more money to governments and good causes.”

Pavel Turek, Allwyn’s Chief Global Brand, Corporate Communication and CSR Officer, said: “As regulated businesses, trust is the cornerstone of the lottery industry’s relationship with the public. As younger generations of consumers expect more from businesses, lotteries have the potential to double down on being a positive force for change in their communities over the next decade.”

Martin Raymond, co-founder and editor-in-chief of The Future Laboratory, said: “Far from a game of chance and luck, the lottery of the future has the opportunity to be a positive vehicle of change for individuals, for communities and for societies at large. Now, thanks to next-generation tech, the industry has more channels that ever to address emerging audiences – bringing the value-focused adult Gen Zs along for the journey with immersive game experiences, responsible strategies and play that has purpose at its core.”

Advertisement

Experts who contributed to the report include Anthony Steed, head of virtual new environments and computer graphics at University College London, Katie Hillier, chief digital anthropologist at Liiv Group and Rosanna Iacono, CEO of The Growth Activists.

The post The Lottery of the Future: How Digital Technology Will Transform Experience and Impact appeared first on European Gaming Industry News.

lottery

New Hampshire Lottery Joins Mega Money Jackpots

Published

on

new-hampshire-lottery-joins-mega-money-jackpots

 

Follows multi-state eInstant record jackpot award of $5.8 million

Instant Win Gaming (IWG), a leading supplier of eInstant games to NASPL and WLA-member lotteries, congratulates the New Hampshire Lottery on joining the Company’s multi-state eInstant progressive, Mega Money Jackpots.

The New Hampshire Lottery launched Jackpot Spectacular, its first game in the Mega Money Jackpots linked progressive pool, for players in the Granite State on April 24th. New Hampshire joins Pennsylvania and Virginia in offering Mega Money Jackpots linked games.

Additionally, IWG congratulates the Virginia Lottery along with its Mega Money Jackpots player who won a record-setting $5.8 million prize. The win sets another new U.S. iLottery record for the largest eInstant prize.

Advertisement

Mega Money Jackpots launched in July 2023, and over the past nine months the game has created eight millionaires. Since launch, more than 240 players across the participating lotteries have won Mega and Minor jackpots totaling more than $20 million.

The amount and frequency of these prizes showcases the excitement of IWG’s Mega Money Jackpots. To achieve this, select eInstants from participating lotteries each contribute a small percentage of the sales to fund the two progressive prize tiers, with IWG administering the settlement of jackpot prize monies on a turnkey basis.

The multi-state eInstant progressive jackpot is powered by IWG’s InstantJackpots. Since all functionality is contained within IWG’s InstantRGS (remote game server), no development support is required by a lottery’s iLottery platform provider. Additionally, new lotteries can join the system regardless of their iLottery platform provider.

Charlie McIntyre, Executive Director at New Hampshire Lottery, said: “Our industry has a proud track record of collaborating across state lotteries. We’re excited to join Mega Money Jackpots and to bring the excitement of it outsized prizes to our players. We know that our contribution will further enhance the game for everyone involved, and we look forward to creating some new millionaires here in New Hampshire.”

Rhydian Fisher, CEO at IWG, said: “Kudos to the team at New Hampshire Lottery. By joining Mega Money Jackpots, collectively we can award even more million dollar prizes to lottery players. Not only is the game frequently creating new millionaires, but it has also been a leading catalyst for new player signups. Fingers crossed that some new millionaires will be created in New Hampshire very soon.”

Advertisement

 

Continue Reading

lottery

Malta’s National Lottery Goes Cashless with NOVOVISION

Published

on

malta’s-national-lottery-goes-cashless-with-novovision
Reading Time: 3 minutes

 

NOVOVISION is the solution of choice of National Lottery plc, the exclusive concessionaire of the national lottery of the Republic of Malta. The company operates a network of 240 licensed lottery shops, 170 of which are operated via a network of authorised distributors, while 70 are directly operated by the National Lottery of Malta. National Lottery offers a broad range of lottery products, sports betting, electronic gaming machines (EGMs) in the retail market. All products offered through the retail network are also offered online via three distinct ecommerce sites, offering casino, sports betting and lottery products.

The operator has implemented several modular NOVOVISION functionalities to support smooth business processes and maximum user convenience for the players. The NOVOVISION wallet serves as a unique single wallet solution for slots play and sports betting, and is supported by biometric fingerprint recognition to guarantee secure authentication for all wallet transactions.

NOVOVISION cash terminals have been deployed by the National Lottery of Malta with the aim to establish cashless payment transactions in the proprietary retail network. A total of 32 cash terminals have been installed in the shop network to date, half of which are the NCM 40 model and the other half the slim-line successor model NCM 70. This medium-capacity cash terminal provides reliable cash handling for mid-size venues with up to four possible denominations and 500 banknotes per cassette, as well as a 11” PCAP touch user interface. The robust cabinet guarantees best-in-class reliability and ease of use with excellent ergonomic positioning for all user interface units and front service access. A broad variety of options such as NFC reader, numeric keyboard, fingerprint scanner and full TITO capacities recommend this cash terminal for all operator requirements.

Advertisement

The rollout of the NOVOVISION cash terminals with the National Lottery of Malta started in July 2022, with 16 machines installed by the end of 2023, and was accelerated in 2024 with a further 16 terminals installed in March and the remaining 24 units pending delivery in the weeks to come. The terminals have been customised to perfectly fulfil the operator’s requirements and facilitate a number of processes, such as cashless top-up and withdrawals from the player’s NOVOVISION wallet, cash payout of the National Lottery’s EGM, lottery and sports betting tickets generated by third-party systems from a single terminal as well as the issuing of vouchers for non-dispensed cash.

“The implementation of the NOVOVISION product across our retail network is part of an innovative strategy that the Group has been pursuing over the past years. Our intent was to provide a customised solution for our retail customers via a single wallet across a diversified product portfolio. The NOVOVISION solution has proven to be an ideal solution for our environment and has been very well received by our customers. The product has enabled us to implement a process that is built on delivering efficiencies and enhancing our safety measures across the retail network. The customization of the product to our needs has been one of the most important elements of this project,” Franco de Gabriele, Chief Commercial Officer of National Lottery plc, said.

“Our solution for the National Lottery of Malta is a prime example of the high degree of customisation that NOVOVISION delivers – with a unique product that facilitates slots, lotteries and sports betting payments from a single cash terminal, while having a single wallet that caters for different products with the use of our NOVOVISION wallet solution. It allows for ultimate customer satisfaction. We are very grateful for the excellent cooperation with the teams of National Lottery plc in this project and particularly proud to provide a leading-edge cashless solution that brings so many benefits for both, the operator and its customers,” Werner Kearns, Sales Manager at NOVOMATIC Biometric Solutions, said.

The post Malta’s National Lottery Goes Cashless with NOVOVISION appeared first on European Gaming Industry News.

Advertisement
Continue Reading

lottery

EL Executive Committee Names Mr Ionut-Valeriu Andrei as New Member

Published

on

el-executive-committee-names-mr-ionut-valeriu-andrei-as-new-member
Reading Time: < 1 minute

 

The EL Executive Committee has named Mr. Ionut-Valeriu Andrei as its newest member during its meeting on April 5. Mr. Andrei is the General Manager of Loteria Română since 2022, and succeeds Mr. Olgierd Cieslik, whose term as CEO of Totalisator Sportowy (Poland) has concluded.

”It is with great pleasure to welcome Mr Ionut-Valeriu Andrei as a new Executive Committee member. As an experienced executive, Mr Andrei has already contributed in various ways to our Association and the EL Executive Committee members trust he will continue to do so in the future,” Arjan van ‘t Veer, Secretary General of EL, said.

Mr Andrei will oversee the learning and development activities of EL. His appointment underscores the further commitment of the European Lotteries to inclusivity and collaboration among its members.

Advertisement

”I am honoured to join the EL Executive Committee and look forward to working closely with my colleagues to advance the mission and values of the Association,” Ionut-Valeriu Andrei said.

Mr Andrei’s co-optation will be formalised during the upcoming EL General Assembly in Salzburg (Austria) on 17 June 2024.

The post EL Executive Committee Names Mr Ionut-Valeriu Andrei as New Member appeared first on European Gaming Industry News.

Continue Reading

Trending

Get it on Google Play

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Gaming News Room is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania