lottery
The Lottery of the Future: How Digital Technology Will Transform Experience and Impact
Growing demands for businesses to demonstrate that they are purposeful, accountable and worthy of trust will combine with new digital technologies to transform the experience and impact of lotteries in the coming decade, according to a new report published by Allwyn, the leading multi-national lottery operator. Global lottery sales are expected to grow to more than half a trillion US Dollars by 2035, and by more than 40% compared with 2025, according to H2 Gambling Capital.
Working with The Future Laboratory, a strategic foresight consultancy, Allwyn has produced the industry’s first in-depth analysis of the future lottery experience. In The Future of Lottery: A Game for Change, experts say that lotteries are well positioned to meet the expectations of the consumers of 2035.
The emphasis on social responsibility, transparency and meaning from younger adults will see lottery brands double down on their commitment to supporting socially driven causes and responsible gaming, the report says.
“It’s impossible to ignore the power of purpose when considering how Gen Z or young millennials think about where and how they will spend their money in the future,” says Martin Raymond, co-founder of The Future Laboratory.
As digital natives, these groups will also look to brands to embrace new technological possibilities, such as augmented reality and new forms of community engagement and social play.
The report outlines a number of ways in which lotteries could innovate to improve the player experience. For example:
- Making the social impact of lotteries more visible: The use of smartphone apps, QR codes and interactive terminals can tell engaging stories about where lottery returns or taxes are directed – such as supporting investments in sports facilities, arts and cultural institutions or other types of community funding. The report says this heightened transparency could resonate with younger adult consumers’ desire for progress and activism.
- Enhancing the social dimension of game play: Younger adults who play the lottery want to do so within their social circle, sharing their experiences with others. Technology could enable new multi-player formats to promote community and a sense of camaraderie both in the play itself but also in crowdsourcing funds for specific themes or issues.
- Involving players in how lottery funds are spent: Lottery players could collaborate alongside traditional distributors of funds – even between different countries – to help decide the causes, projects or charities that are most deserving of their funds, perhaps choosing between a range of options presented digitally. Multi-national lottery operators have the opportunity to build links and communities between players and causes that transcend traditional geographic boundaries. “As lotteries become more international, they have the potential to become vehicles for achieving broader goals, such as addressing climate change or reducing social inequalities, by focusing on a coordinating a critical mass of inter-related micro solutions,” says the report.
- Using virtual worlds and augmented reality (AR): Lotteries could use virtual worlds to show players how their money is making positive contributions to make the social impact more vivid. AR could allow customers to use their smartphones to scan physical objects to reveal hidden digital lottery tickets or participate in location-based games to win prizes.
Robert Chvátal, CEO of Allwyn Group, said: “Allwyn’s success in running lotteries is because we keep innovating to meet the needs and expectations of both current and new customers. While not every prediction in The Future of Lottery report will come to pass, every word of it will act as a catalyst for us at Allwyn to keep developing lotteries to meet the demands of players in the future, thereby returning more money to governments and good causes.”
Pavel Turek, Allwyn’s Chief Global Brand, Corporate Communication and CSR Officer, said: “As regulated businesses, trust is the cornerstone of the lottery industry’s relationship with the public. As younger generations of consumers expect more from businesses, lotteries have the potential to double down on being a positive force for change in their communities over the next decade.”
Martin Raymond, co-founder and editor-in-chief of The Future Laboratory, said: “Far from a game of chance and luck, the lottery of the future has the opportunity to be a positive vehicle of change for individuals, for communities and for societies at large. Now, thanks to next-generation tech, the industry has more channels that ever to address emerging audiences – bringing the value-focused adult Gen Zs along for the journey with immersive game experiences, responsible strategies and play that has purpose at its core.”
Experts who contributed to the report include Anthony Steed, head of virtual new environments and computer graphics at University College London, Katie Hillier, chief digital anthropologist at Liiv Group and Rosanna Iacono, CEO of The Growth Activists.
The post The Lottery of the Future: How Digital Technology Will Transform Experience and Impact appeared first on European Gaming Industry News.
Compliance Updates
Scientific Games Granted License from UAE’s General Commercial Gaming Regulatory Authority
Scientific Games is licensed by the General Commercial Gaming Regulatory Authority as a Gaming-Related Vendor for the supply of lottery products and services in the UAE. The GCGRA is the federal executive agency responsible for regulating and overseeing all commercial gaming in the UAE to ensure fairness and transparency.
The agency was established in 2023 to cultivate world-class commercial gaming operations and implement efficient regulation, grounded in the principles of integrity, innovation and responsible practices. Commercial gaming activities in the UAE include lottery, internet gaming, sports wagering and land-based gaming facilities.
With operations on five continents, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe.
“We are extremely pleased that Scientific Games has been authorized as a lottery supplier in the UAE with this license. We look forward to putting our more than 50 years of expertise to work in the UAE to offer high-performing products that will responsibly help drive revenue for lottery programs supporting local communities and projects of national importance,” said Michael Conforti, President, International Business for Scientific Games.
The post Scientific Games Granted License from UAE’s General Commercial Gaming Regulatory Authority appeared first on European Gaming Industry News.
Justin Simporios is normally a sound sleeper who “can fall asleep anywhere” – but he had a very sleepless night, after learning he won an $80-million Lotto Max jackpot from the May 9, 2025 draw. This is the largest lottery jackpot ever won in B.C. and is also the largest jackpot ever won by a single individual in Canada.
“It was 10:30 p.m.,” recalled Simporios of the moment he realized he won. “I saw that someone won $80 million in Surrey. I was joking and told my wife ‘we’re millionaires!’ and she told me to stop making that joke. After, I manually checked each number before scanning [using the BCLC Lotto! I cried and shouted, ‘we’re millionaires!’”
The Surrey resident woke up his wife to share the news. “She was in complete disbelief and a bit mad at me because our daughter wasn’t feeling well.” Simporios’ wife luckily agreed this was a good reason to wake her.
While still in disbelief about his win, Simporios is ultimately most excited to share his windfall with his family. “I want to help my family and my wife’s family. I’ll pay off my sister’s medical school debt and help my mom retire early – just giving my family a head start in life.”
Giving back to the community in Surrey and B.C. is also a key priority for Simporios. “I’ve struggled before and needed help. Even if I can give an ounce of happiness, I want to help where we can. This feels like a dream.”
As an avid LA Lakers fan, Simporios mentioned he would like to see LeBron James play before James retires. He also plans to visit his family in the Philippines for a family reunion. “My wife and kid have never visited!”
On how it feels to win a record-breaking jackpot?
“The biggest change will be having more time with my wife and family. We want to live with a purpose – to help the community around us.”
Simporios purchased the winning ticket at the Walmart Supercentre in Central City on King George Boulevard in Surrey.
So far in 2025, B.C. lottery players have redeemed more than $101 million from Lotto Max. Lotto Max is a nationwide lottery game drawn on Tuesdays and Fridays after 7:30 p.m. (PST).
Players can purchase tickets at lottery retailers or at PlayNow.com. Winning numbers and group release forms can be found online at www.bclc.com. Players can check their lottery tickets anytime, anywhere on iOS and Android devices. Learn more about the BCLC Lotto!
BCLC offers socially responsible gambling entertainment while generating income to benefit all British Columbians. Players can visit PlayNow.com to learn how to set time and money limits.
The post Surrey Resident Wins Record-Breaking $80-Million Lotto Max Jackpot appeared first on Gaming and Gambling Industry in the Americas.
Andrew Jackson VP Corporate Responsibility for Scientific Games
Scientific Games iLottery Receives National Council on Problem Gambling’s iCAP Ready Accreditation
Scientific Games has achieved the distinguished iCAP Ready supplier accreditation from the National Council on Problem Gambling. The iCAP Ready accreditation, a version of NCPG’s Internet Compliance Assessment Program for suppliers, confirms that the global lottery company meets the gold standard for consumer protection with its iLottery platform and user experience requirements for consistently safe, enjoyable online lottery play.
iCAP is a U.S. accreditation for best practices in online gambling player protection held by only a few U.S. lotteries and suppliers. The assessment, conducted by independent responsible gaming experts, audited a framework of player protection processes, tools, responsible gambling policies and trainings completed by Scientific Games. This included demonstrating to employees that the company remains committed to safer lottery play. NCPG also evaluated Scientific Games’ overall compliance.
“Scientific Games continues to demonstrate leadership in responsible gambling by earning iCAP Ready accreditation,” said Jaime Costello, Director of Programs for the National Council on Problem Gambling. “This accomplishment reflects a thoughtful and proactive approach to player protection, and we commend their commitment to aligning with best practices that support player well-being.”
The company’s digital platform is part of a highly secure technology suite that delivers modern technology and advanced features to support a lottery’s online business. The program’s heart is SG PAM, a secure player account management system for all player account activity and wallet transactions across retail and digital. Other features of the iLottery program include an advanced responsible gaming toolset and Healthy Play program, as well as powerful customer relationship management components.
Andrew Jackson, VP, Corporate Responsibility for Scientific Games, said, “We are honored to achieve this important iCAP supplier accreditation from NCPG. Our government-regulated lottery customers can be assured that Scientific Games’ iLottery platform and solution meet the highest standards in the U.S. for responsible gaming and player protection.”
Scientific Games serves more than 30 lotteries globally with iLottery solutions, including in the U.S., Canada, UK, Denmark, Germany, France and Turkey. Lotteries worldwide use the company’s award-winning Healthy Play program’s tools and research to provide more insight into lottery players and promote ‘lottery literacy’—understanding how lottery games work, the odds of winning, and the minimum age to play.
Since 1972, NCPG has led state and national stakeholders in the development of comprehensive policies and programs for all those affected by problem gambling.
With operations on five continents, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide.
Healthy Play and MOMENTUM® are trademarks of Scientific Games. ©2025 Scientific Games, LLC. All Rights Reserved.
The post Scientific Games iLottery Receives National Council on Problem Gambling’s iCAP Ready Accreditation appeared first on Gaming and Gambling Industry in the Americas.
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