Betting exchange Matchbook signs with industry leader RavenTrack for an easy affiliate tracking win

Matchbook, the premier peer-to-peer betting exchange, today announced a strategic partnership with industry-leading Platform-as-a-Service (PaaS) company, RavenTrack, for all of its affiliate tracking needs. All three of Matchbook’s core brands – Matchbook, Matchbook MX, and easyBet — have integrated RavenTrack’s cutting-edge platform, starting last November.

The move marks a significant upgrade in Matchbook’s operational infrastructure, ensuring an easy and efficient affiliate tracking solution across its network.

Commenting on the successful three-month partnership, Sean Leigh, senior affiliate manager for Matchbook, said: “The migration to the RavenTrack platform, which could have easily been difficult and drawn-out, was instead a very smooth and easy process. This success is thanks to the RavenTrack team and their support throughout the whole process, who were at all times responsive and incredibly efficient, guiding us through each step.”

Leigh added, “The platform itself is of a high standard, and when paired with the exceptional support given, far exceeds the software and service of our previous affiliate platform provider. Overall, we’ve been very happy with our decision to move to RavenTrack.”

Julian Pitts, head of commercial at RavenTrack, said: “It’s a true pleasure to have the Matchbook team and its many brands working with us and using our award-winning platform. The migration process’ exceptional smoothness is a true testament to the collaboration between the businesses. Our migration team prides itself on frictionless collaboration with operator teams, recognising that trust established from day one is critical to a successful and long-term partnership.

“This collaboration will allow Matchbook to leverage RavenTrack’s robust technology to optimise its affiliate programs and drive future growth.”