Zenith integrates OneAPI with TrueLabel to broaden global content distribution

Zenith, Asia’s premier iGaming platform provider and a leading B2B ecosystem enabler, has entered into a new partnership with TrueLabel, integrating its award-winning game aggregator, OneAPI, to support streamlined content aggregation across multiple markets. 

The agreement will see TrueLabel gain direct access to Zenith’s OneAPI, unlocking a broad, curated portfolio of casino content through a single integration. This new partnership enables efficient content delivery while reducing operational complexity for operators using the platform.

Through OneAPI, TrueLabel benefits from Zenith’s established aggregation infrastructure, allowing it to deploy content quickly, scale efficiently and support operators with flexible portfolio management as they enter or expand across regulated and emerging markets.

By leveraging OneAPI, TrueLabel will also gain access to Zenith’s localised support framework and technical delivery model, ensuring content that is fully compliant with market-specific requirements.

As OneAPI continues to power Zenith’s global aggregation strategy, the platform reinforces Zenith’s position as a trusted partner for operators seeking scalable content delivery and competitive commercial terms.

Vitaliy Smoliarenko, Business Development Manager at Zenith, said: “Working with TrueLabel is a strong addition to our growing network of platform partners. OneAPI is built to simplify aggregation without compromising on flexibility and this integration shows how operators and platforms can move faster while staying in control of their content strategy.” 

Alexandra, Head of Games management at TrueLabel, added: “This integration with Zenith marks another step in strengthening our platform ecosystem. By expanding our aggregation capabilities, we continue to give our partners greater flexibility, scalability, and confidence as they grow their operations.”