KOKA Noodles Partners with Grow uP Esports in a Collaboration Focused on the Gaming Community and Product Sampling

KOKA Noodles, an internationally recognised brand known for the quality, speed and variety of its noodles, announces a new strategic partnership with Grow uP Esports, one of the most active and relevant esports organisations in the national ecosystem.

This partnership is built around a clear objective: to bring the KOKA brand closer to the gaming community through authentic experiences, product sampling moments and creative activations that reflect the lifestyle of gamers and esports fans.

Throughout this collaboration, KOKA Noodles will be present across several initiatives developed by Grow uP Esports, including in-person and digital events, community activations, content featuring athletes and creators, as well as actions focused on tasting and direct product experimentation with KOKA products.

“Grow uP Esports has always sought partnerships that make sense for the community and add real value to the ecosystem. KOKA Noodles is a brand that naturally fits within the gaming universe due to its speed, practicality and variety. This partnership represents another step in our mission to create relevant and meaningful experiences for gamers,” says Telmo “Armag3ddon” Silva, representative of Grow uP Esports.

For KOKA Noodles, this collaboration strengthens its commitment to young, digital and demanding audiences, where gaming and esports play a central role as platforms for emotional and cultural connection.

“Gaming is a space where KOKA truly belongs: dynamic, creative and social. Partnering with Grow uP Esports allows us to stay close to consumers, create product sampling moments and integrate the brand authentically into the daily lives of the community,” states KOKA Noodles.

The KOKA Noodles x Grow uP Esports partnership will unfold over the coming months, with multiple activations to be revealed progressively, further strengthening the connection between gaming, entertainment and brand experiences.