Xtremepush Announces Hybrid Interaction as Latest Member of XP Partners Programme

Combined Expertise in CRM, Gamification, and Loyalty Marketing Will Empower Operators to Scale Quickly

Xtremepush, the leading provider of CRM and loyalty marketing, has announced that CRM and gamification experts and strategists Hybrid Interaction has joined its XP Partners programme, delivering existing operator customers with fully managed services.

The partnership has been agreed with the key objective of helping operators scale their CRM operations faster and more seamlessly, whether or not they have internal resource, while also focusing on a broader mission of empowering customers with best-in-class CRM tools backed by expert support.

The two brands have combined both product expertise and deep understanding of customer challenges to help brands manage complex, multi-market or multi-brand CRM programmes with greater consistency, efficiency, and speed, ensuring the fastest route to growth, irrespective of geography or igaming vertical.

Robbie Sexton, Director of Partnerships at Xtremepush, said of the partnership: “We’re constantly looking for ways to leverage complementary technologies and expertise in this sector, and bringing on Hybrid Interaction as the latest member of our XP Partners programme is a prime example of how we can leverage best-in-class expertise to deliver customer success.”

“By combining our category leading CRM and loyalty marketing platform and our laser focus on customer delivery with Hybrid Interaction’s expertise in gamification and CRM strategy implementation, we know we have a potent offering that can power brand growth quickly, no matter the complexity of the operation.”

Nelli Zhamagortsyan, Head of Business Development at Hybrid Interaction, added: “Our speciality lies in enhancing player engagement, retention, and lifetime value through data-driven strategies, personalized automation, and innovative gamification solutions. Working with Xtremepush via its XP Partners arm will help us deliver those gains faster and with more efficacy”.

The XP Partners programme is a means to deliver accelerated growth and enablement to customers via deeply-integrated partnerships with both solution and technology brands. Leveraging Xtremepush’s platform, with the input of expertise across specific product and service areas by external companies, operators can realise the benefits of a one-stop shop which enhances and scales the existing Xtremepush offering.