Groove celebrates defining ICE Barcelona, positioned as the go-to growth partner for 2026

Groove, the award-winning platform and aggregator, today declared its participation at ICE Barcelona 2026 a resounding success, solidifying its position as the definitive growth partner for ambitious iGaming operators in the year ahead. 

The event served as a powerful launchpad for the brand’s 2026 vision, generating exceptional engagement and high-value partnership dialogues that underscore the industry’s demand for a truly integrated, scalable, and commercially astute platform.

Throughout the three-day summit, the Groove team was a hub of strategic conversation, with operators and providers alike seeking solutions for sustainable scale, market diversification, and deeper player engagement. The team conducted an unprecedented volume of meetings, with a clear trend emerging: partners are moving beyond simple content access and actively seeking a collaborative, technology-driven ally to navigate the complexities of global expansion.

“The energy and focus at ICE 2026 validated our core why: that aggregation has evolved into a strategic growth discipline,” said Yahale Meltzer, Co-Founder and COO of Groove. 

Meltzer continued: “Operators didn’t come to us just for games; they came for a roadmap. They are looking for a partner who can provide the content, the technology framework, and the commercial tools, like our Instant Tournaments, as one seamless growth engine. The feedback was clear: in a fragmented market, Groove’s integrated approach is not just an advantage; it’s becoming a necessity for serious operators in 2026.”

Discussions prominently focused on Groove’s unique ability to serve as a single, powerful conduit for global content and localised strategy. The platform’s agility in catering to both established regulated markets and high-potential verticals like Sweepstakes and Crypto was highlighted as a key differentiator for partners looking to diversify their portfolios and revenue streams efficiently.

“The conversations were incredibly forward-leaning,” stated Giusy Campo, Business Development Director at Groove. “We engaged with operators who have concrete plans for 2026 and beyond, from new market entries in Latin America to strategic expansions in Europe.”

Campo went on to say: “My role is to translate our platform’s capabilities into commercial velocity, and at ICE, we moved decisively from concept to concrete pipeline. The market has identified Groove as the partner that can execute with precision.”

The success of the event was also measured in strengthened relationships and new strategic alignments. Groove’s team connected with a diverse array of global game studios, exploring exclusive content opportunities and technical collaborations designed to bring innovative gaming experiences to operators faster.

“ICE is ultimately about partnership in its truest sense,” added Rachel Tourgeman, Head of Partnerships at Groove. “The quality of dialogue we had, with both our existing partners and future collaborators, was exceptional.”

As the industry looks ahead, Groove emerges from ICE Barcelona 2026 not just as a platform provider, but as the go-to growth partner for 2026. With a fortified pipeline, a clear mandate from the market, and an unwavering focus on turning aggregation into accelerated growth, Groove is poised to define the year ahead in partnership with operators worldwide.

Tourgeman concluded: “We explored everything from hyper-localised game curation for specific regions to leveraging our tournament tools for player retention. It confirmed that our model of being an extension of our partners’ teams, providing both the toolbox and the strategic insight, is exactly what the market needs now.”

For further information visit the new web domain at groovetech.com