ELA Games Wraps Up ICE Barcelona with Immersive Showcase and Successful Debut of Wealth of the East

With an immersive Eastern-themed stand and popular interactive demos, the event successfully validated the studio’s creative vision and opened key market opportunities.

ELA Games has concluded a memorable week at ICE Barcelona, solidifying its status as a central hub of creativity at the industry’s premier event. The show gave the perfect stage to present the company’s latest creative achievements, connecting with partners and players through an immersive stand experience that made its gaming universe a reality.

The ELA Games booth was a central attraction, designed to physically recreate the atmosphere of the studio’s latest headline title, Wealth of the East. Visitors were greeted by a huge dragon figure, which became a prime photo opportunity and a visual anchor for the stand.

The team enhanced the eastern experience by distributing exclusive tea ceremony gift sets and custom fortune cookies, offering guests a genuine taste of the game’s festival theme. Other games from ELA’s portfolio were also represented at the event, including an interactive Cash Crab claw machine, which drew steady crowds as visitors tested their luck for a chance to win prizes, adding to the overall buzz on the floor. Alongside the visuals and games, the stand was a hub of activity where team members showcased live demos of the games, walking operators through the unique mechanics and features that define ELA’s “for players, by players” philosophy.

Importantly, the debut of these games started conversations with operators that align perfectly with the studio’s initial creative vision, effectively opening doors to showcase these titles in key markets. Giving them a global platform has confirmed that this direction is the right one, paving the way for more of the inventive mechanics and original ideas that ELA Games intends to develop next.

Marharyta Yerina, Managing Director of ELA Games, commented: “ICE Barcelona is always a benchmark event for the industry, and for us, it was the perfect opportunity to show exactly what ELA Games is capable of. We wanted the attendees at ICE to actually feel and be a part of the games. With the huge interest in the ‘Wealth of the East’ dragon, the excitement around the Cash Crab, and the engagement with our team’s demos, we really feel like we achieved something immersive at ICE. It proves our high-quality games are resonating with the right audience. It was a fantastic few days of connection and feedback that has set a very strong tone for the rest of 2026.”