Sporting Risk launches In-Play Pre-Canned Multis to power curated BetBuilder experiences

Sporting Risk, the experts in betting, forecasting and sports analytics, has enhanced its offering with the launch of its new In-Play Pre-Canned Multis. This latest addition to its product suite provides a curated BetPrompt feature designed to simplify bet selection and boost engagement for partner operators.

The new product leverages Sporting Risk’s BetBuilder engine to create ready-made, contextually relevant in-play multis that are presented with intelligent prompts in-game. Combining expert pricing technology and data-driven curation equips operators with the ability to assist players to quickly compile compelling BetBuilder combinations.

In-Play Pre-Canned Multis spotlight popular, high-value and situational selections, to let players quickly complete their BetBuilder slip without choosing the legs manually. The tool enhances discovery, keeps players focused on the live game, and drives engagement through timely, relevant betting opportunities.

By embedding curated BetPrompts directly into the in-play experience, Sporting Risk is enabling operators to make the in-play BetBuilder experience a more accessible and thus more commercially effective product.

Andy Phillips, SportingRisk.com CBDO, commented: “This launch reflects our ongoing commitment to building smart, data-driven products that make the betting experience simpler and more engaging. Utilising our BetBuilder and BetPrompts platform together to deliver curated in-play market combinations, we’re helping clients guide customers to the most interesting opportunities while delivering higher in-play margin.”