Zenith integrates OneAPI with SPRIBE’s Broadway Platform to expand content reach

Aggregator strengthens global reach for proprietary ALIZE Studio as well as third-party providers through new Broadway Platform integration

Zenith, a leading B2B ecosystem enabler, has completed a new integration between its award-winning OneAPI and SPRIBE’s Broadway Platform.

The integration enables SPRIBE’s Broadway Platform partners to access a curated selection of providers through a single OneAPI connection, including titles from Zenith’s proprietary ALIZE Studio alongside Zenith’s portfolio of leading slot studios including PG Soft, Pragmatic Play and MarbleX.

As SPRIBE’s proprietary B2B platform, Broadway Platform manages a portfolio of more than 30 online brands and provides full-service technology and content distribution to operators worldwide, alongside an extensive sportsbook and esports offering. With the OneAPI integration, those operators will now gain access to a wider range of content delivered via Zenith’s ecosystem.

This latest partnership significantly expands the distribution footprint for Zenith’s content portfolio, providing Broadway Platform operators with streamlined access to a diverse mix of high-performing slots and locally optimised content.

As part of the agreement, Broadway Platform customers will gain access to titles from Zenith’s in-house ALIZE Studio, which was recently awarded Best Localised Game Content at the SiGMA South Asia Awards. The studio’s narrative-led, market-specific games will now be available to a broader network of operators through Broadway’s Platform.

The deal represents another important step for Zenith in scaling its aggregation ecosystem across emerging markets worldwide.

Vitaliy Smoliarenko, Business Development Manager at Zenith, said: “Integrating our OneAPI with Broadway Platform opens up a significant new distribution route for both our proprietary and partner studios.

“As one of the fast-growing platforms from the world’s biggest Crash Game provider, Broadway Platform allows us to place high-performing, localised content to more operators through a single connection, marking another strong step forward for our aggregation strategy.”

Giorgi Samkharadze, Head at Broadway Platform added: “Zenith’s OneAPI gives us access to a proven aggregation ecosystem built around performance, flexibility and localisation. Adding titles from top-performing providers through a single integration strengthens our content offering and delivers clear commercial value for our operator partners.”