AxiumAI launches autonomous player engagement solution driving 10%+ transaction uplift

AxiumAI, a leader in AI-driven autonomous player engagement, is redefining how sportsbooks engage consumers in real-time to drive increased engagement and spend, through the launch of its next-generation AI engagement solution, Verso.

Purpose-built for the velocity and concurrency of live sport, Verso’s dynamic content engine powers pre-match and in-play engagement through a multitude of player touch points and has already generated 10% uplift in bets and revenue for its sportsbook customers.

By pairing key live match moments, metadata and AxiumAI’s proprietary insight, Verso autonomously delivers compelling engagement narratives and propositions that inspire confidence, broaden selections, and drive transactions.

In real time, Verso combines live match understanding with player-level behavioural intelligence. Its context-aware engine continuously evaluates both game dynamics and individual preferences to determine the optimal proposition at each moment. This stands in contrast to static, template-driven systems that lack the ability to react to unfolding events and align propositions with the true “peak moments” of a game.

By supporting pre-match build-up, in-play engagement, half-time windows, and post-bet settlement flows without increasing operational complexity, Verso is set to support operators, sustain activity and unlock greater value throughout major sporting events, including the 2026 FIFA World Cup.

AxiumAI demonstrates how applied AI can translate directly into material operational and revenue benefits. By delivering clear, insight-led narratives and individualised propositions at decisive moments, the platform enables intelligent interaction wherever customers engage.

Examples of these compelling and dynamic in-play narratives include:

• 0-0 Super-sub Henrique’s on!
  46 mins – Flamengo bring on Bruno Henrique who’s scored twice in his last 3 matches – Fancy him to break the deadlock against Bragantino? Henrique to score next @ 4.28

• Bayern scores a 3rd – Munich goal-fest?

48mins and Bayern make it 0-3 against Augsburg. They scored 6 against Leipzig last weekend – Another rout on the cards? 4.5+ goals @ 3/1Adam Lewis, Chief Executive Officer at AxiumAI, said: “Deploying Verso enables operators to finally deliver context-aware, personalised engagement at scale, driving incremental stakes, bets, and NGR. Contribution also rises materially, as Verso replaces bonus spend with intelligence, helping our clients thrive in an increasingly challenging regulatory and tax environment.

“Our proprietary technology is leading the industry into a new era of context-aware, intelligent UX, with its dynamic ability to produce informed, data-driven engagement and propositions at every relevant touchpoint.”

Verso by AxiumAI is powered by an in-house database of more than 20 billion football statistics across players, managers, teams, and matches. It supports over 30 languages and spans 500,000 matches across 137 countries and more than 800 leagues.

The engine’s integration framework ensures rapid onboarding and is designed as a plug-and-play configuration, allowing operators to activate personalised engagement quickly and efficiently.