Midnite gives Sheffield United fans free haircut to start year in style with Callum O’Hare and Michael Cooper behind the buzzers

• Midnite is the front-of-shirt sponsor for Sheffield United F.C

• Midnite invited Sheffield United fans to TaylorTaylor barbershop to have their complimentary haircuts

• Fans were joined by Blades stars Callum O’Hare and Michael Cooper

• Midnite continues to bring fans closer to the teams they love with partner initiatives

Fast-growing UK sportsbook Midnite invited Sheffield United fans to get a free haircut to start the new year in style as Blades stars Callum O’Hare and Michael Cooper chanced their arm with the clippers.

The UK bookmaker, the Blades’ principal partner for the 2025/26 season, took over TaylorTaylor barber shop in the heart of Sheffield City Centre to transform it into The Blades Salon on Thursday, January 8.

After what was a tough 2025, which saw the club suffer play-off final heartache and then a tough start to the new campaign, Midnite built on the recent upturn in form by giving fans a fresh new trim for 2026.

Sheffield United stars Callum O’Hare and Michael Cooper even had a go on the clippers to make it a memorable afternoon for Blades fans.

Lifelong Sheffield United fan Jordan Smith said:

“This was a great initiative from Midnite who has really proved it is giving back to fans this season.

“I got a much needed haircut and met some first-team players – it was a great afternoon.”

Andrew Mook, Midnite’s Head of Brand Marketing, added:

“Midnite is all about giving back to football fans and we were thrilled to see so many Sheffield United supporters take up the chance to get a free haircut at TaylorTaylor on Thursday.

“It was also great to see Callum O’Hare and Michael Cooper mingling with fans and even having a go with the clippers.

“It was a challenging 2025 for the club, but with seven wins from their last 10 games, we are looking forward to what 2026 will bring – onwards and upwards!”

Nick Taylor, the owner of TaylorTaylor barber shop, commented:

“It was a fantastic afternoon – it was really busy. It was great seeing Callum and Michael getting involved with the fans and cutting their hair! They helped us out and it was brilliant to see.

“This is a family business, we’re 120 years old – I’m the third generation of our business. I’m a massive Sheffield United fan which obviously helps!

“Thank you to Sheffield United and Midnite for getting us involved – we’ve loved every minute of it.”