Saudi Arabia, Greece and the Philippines lead iGaming’s rising markets in 2025

Saudi Arabia, Greece and the Philippines emerged as the standout rising markets of 2025, according to a comprehensive analysis of global iGaming from market intelligence ecosystem Blask.

The diverse trio of jurisdictions were the biggest climbs on the proprietary Blask Index, a real-time tracker that measures shifts in player attention and search volumes across more than 100 markets.

Saudi Arabia was 2025’s most improved performer on the index, up nine places to twentieth following a sharp uptick in iGaming interest across the Middle East.

The Philippines was up four places to twelfth as regulator PAGCOR introduced a new iGaming licensing framework last year. Strong growth from operators including OPAP helped Greece up four places to seventeenth.

The top five was unchanged from 2024, with the United Kingdom leading the ranking once again.

Max Tesla, CEO and co-founder of Blask, said: “The global iGaming landscape is shifting faster than ever, with momentum often building in places many would not expect. That is why having a real-time, data-led understanding of player attention and market signals is now essential. Operators that can spot emerging trends early, and understand what is actually driving interest on the ground, are far better positioned to navigate uncertainty and capture new growth opportunities as they appear.”

You can read the report, including an overview of iGaming’s top 20 brands for 2025, here: https://blask.com/blog/who-led-igaming-in-2025/