RubyPlay expands Ontario presence through partnership with NorthStar Gaming

Operator’s NorthStar Bets brand benefits from provider’s multi-studio strategy to diversify casino offering

RubyPlay, a leading multi-studio iGaming development group, has extended its presence in Ontario, Canada through a new partnership with NorthStar Gaming, a prominent operator in the country’s regulated iGaming market.

The deal has seen NorthStar’s online casino in the province integrate a wide selection of RubyPlay’s most popular titles, including Giga Match® Moolah, Immortal Ways® Diamonds, and Diamond Explosion® 7s. Content from Koala Games, the fast-growing studio operating under the RubyPlay umbrella, has also gone live with NorthStar Bets including popular releases Voltage Blitz® Vortex and 3 Big Barrels® Aztec.

The collaboration builds on RubyPlay’s entry into the Ontario market earlier this year, following the company’s successful licence approval in February. It reinforces the provider’s broader strategic expansion across North America, where its games are live across multiple brands.

Central to this growth is RubyPlay’s multi-studio strategy, which is shaping the company’s trajectory heading into 2026. The model enhances the supplier’s creative depth while leveraging a unified distribution network, enabling faster delivery cycles, greater diversity to its portfolio, and improved responsiveness to operator needs and player preferences.

NorthStar Gaming continues to strengthen its position in the regulated province of Ontario by offering localised, high-quality entertainment tailored specifically to regional players. Through this latest partnership, RubyPlay’s portfolio will reach a broader audience, supporting NorthStar’s commitment to delivering an elevated and engaging online casino experience.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “We’re thrilled to expand our presence in Ontario through this new partnership with NorthStar Gaming, a brand that continues to set the standard for premium, locally tailored entertainment.

“Through our multi-studio ecosystem, we’re able to provide a deeper and more diverse range of content, and respond faster to operator needs, allowing us to reach an even wider audience across the province.”

Dean MacNeil, VP Product at NorthStar Gaming, added: “RubyPlay’s studios consistently deliver high-performing, distinctive titles, and we’re excited to bring these experiences to our Canadian players.

“Integrating content from both RubyPlay and Koala Games strengthens our portfolio and enhances the variety we can provide to our customers. This partnership supports our mission to deliver a premium, localised, and fully regulated gaming experience for players across Ontario.”