Underdog and Sportradar Team Up to Enhance Player Protection and Support Responsible Gaming
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Underdog is first U.S.-based operator to leverage Bettor Sense, Sportradar’s Responsible Gaming Solution
Underdog, the fastest-growing sports company in the U.S., today announced an agreement with Sportradar Group AG (NASDAQ: SRAD), to incorporate Bettor Sense, Sportradar’s AI-powered responsible gaming solution to identify high-risk players. As the first U.S.-based operator to leverage Bettor Sense, Underdog is furthering its commitment to creating a responsible gaming environment for its customers.
This unique player protection and wellbeing program not only identifies individuals exhibiting problem gambling behavior through Bettor Sense’s AI-powered technology, but also offers access to care services from Birches Health, a national leader in evidence-based treatment to address gambling disorders. This results in a comprehensive approach to meet rising expectations related to end user protection.
Launched in July 2025, Bettor Sense is Sportradar’s advanced responsible gaming solution that enables operators to take a proactive approach to detecting early signs of gambling-related risk and facilitates personalized interventions to protect users. Grounded in behavioral research, it enables efficient monitoring with continuous learning, real-time risk score checks, and clear analysis of player profiles to identify and address risks, while also being fully compliant with regulatory standards.
Adam Warrington – Underdog VP of Responsible Gaming, said: “Collaborating with Sportradar to integrate Bettor Sense is another step in Underdog’s proactive approach to enhanced player protection across all entry types. The integration of this leading player protection technology to detect problem play and provide clear resources to those who need it, now including treatment services from the clinicians at Birches Health, is a critical step forward for our players.”
Jim Brown, Head of Integrity Services & Athlete Wellbeing at Sportradar, said: “We applaud Underdog for taking this meaningful step to not only safeguard, but also to provide resources to players who exhibit potential problem gaming behavior. Sportradar’s expertise and innovative solutions are designed to not only address the needs of our clients but also support a secure and sustainable industry.”
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