bwin Becomes the “Official Sports Betting Partner of the NFL in Spain”

One of the most internationally recognised brands in the sports betting sector bwin has announced its official partnership with the National Football League as the “Official Sports Betting Partner of the NFL in Spain.” This alliance marks a historic moment in Spanish sports, the first official NFL game in Spain, which will take place on November 16, 2025, at the iconic Bernabéu Stadium in Madrid.

This multi-year collaboration with the world’s most prestigious American football league reinforces bwin’s commitment to offering premium sports experiences and underscores its strong connection with the city of Madrid, where the brand has developed some of its most prominent sponsorships and fan activations.

The partnership will make its grand debut at the 2025 NFL Madrid Game, featuring a spectacular matchup between the Washington Commanders and the Miami Dolphins at Real Madrid’s iconic stadium. bwin will be present as an official partner at this unprecedented event, which promises to be one of the biggest sporting spectacles of the year in Spain.

In addition, bwin will be the official sports betting partner for Super Bowl LX in Spain and will work closely with the NFL to strengthen the league’s growth in the country and create new opportunities for fan engagement. As the official sports betting partner of the NFL in Spain, bwin will launch exclusive activations, special promotions and personalised content in the years ahead to bring American football even closer to the Spanish audiences.

This partnership also marks Spain as another key market in Entain’s growing portfolio of NFL collaborations, joining Germany and Austria, where bwin is also the official sports betting partner of the NFL. These strategic alliances are helping to expand the NFL’s global footprint and reinforce Entain’s position as a leader in regulated sports betting across international markets.

Curry Sloan, Managing Director for Canada, Iberia and Latin America, said: “Partnering with the NFL is an exciting milestone for bwin in Spain, in a year when the league is celebrating its first game in Spain at the Santiago Bernabéu, one of the great temples of world sport. As one of the world’s most exciting sports leagues, the NFL shares our passion for competition, entertainment, and fan engagement. Together, we will deliver unforgettable experiences and bring fans in Spain even closer to the action, always with a focus on safe and responsible gaming.”

Brett Gosper, Head of Europe and APAC at the NFL said: “We’re thrilled to be hosting our first-ever regular season NFL game in Madrid in November and are delighted to have bwin on board as a new partner in the market, helping to create unique and exciting experiences for our growing fan base in Spain.”