Boomerang Partners will showcase a unique ‘Boomerang Arena’ concept, along with its brand portfolio at SBC Summit 2025

Boomerang Partners is set to participate in SBC Summit 2025 — one of the iGaming industry’s flagship events — taking place in Lisbon from September 16–18, with over 30,000 delegates expected.  Boomerang will be represented at the exhibition with booth F1.

As an official exhibitor, Boomerang Partners will present its signature booth concept — the Boomerang Arena — a dynamic, immersive space where creativity meets performance.

Located at booth F1, the Boomerang Arena will feature interactive sports-themed activities, live performances, product showcases, and engagements designed to spark conversation and collaboration.. Additionally, on the 2nd day of the summit, there will be two performances featuring actors, starting at 4:00 PM. Don’t miss it. Furthermore, the Boomerang Partners booth will feature a unique visual gallery and a raffle for exclusive prizes. Details will be announced later.

New sports tournament: Golden Boomerang League

Boomerang Partners will also present its new affiliate tournament — the Golden Boomerang League. Visitors can learn the rules and register directly at booth F1.

From September 1 to October 31, affiliates who generate 20+ FTDs for sports brands from Boomerang’s portfolio will enter a prize draw.

The winner will earn:

• Guaranteed entry into the Golden Boomerang Awards 2026
• A 2x AC Milan Experience — including flights, accommodation, and matchday access

Anton Eshtokin, Chief Marketing Officer of Boomerang Partners, said: “Boomerang Partners continues the series of projects in the lineup of sports-oriented activities. For the SBC, we have prepared content for our booth and programs that align with our strategy, designed to further emphasize our confident sports course. We always aim to surprise our partners with creativity and relevance — even when addressing serious business objectives. We invite current and potential partners, as well as everyone we have managed to interest, to our booth.”

Come to booth F1, check out the ‘Boomerang Arena’ concept, and have an unforgettable experience.

About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, contributing to a nearly 1.5-fold increase in product users.

Boomerang’s portfolio contains 18+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.