Bally’s Corporation Joins Nottingham Forest as New Front of Shirt Partner

Bally’s Corporation has become the new front of shirt partner of Nottingham Forest.

The Bally’s Corporation logo will feature on the men’s first team shirts and across the City Ground during the 2025/26 season. It’s an exciting time for a new partner to join forces with the Club, which is set to compete in its fourth consecutive Premier League campaign having also qualified for European competition for the first time in 30 years.

The sponsorship deal follows Bally’s continued expansion in the UK market, including its acquisition of Aspers Casino in Newcastle and its recent multi-year partnership to operate the Monopoly licence across multiple markets that already include the UK, Spain, Canada and the US. The partnership with Nottingham Forest marks another strategic milestone in Bally’s’ international growth, complementing its expanding portfolio of destinations and brands, which in the UK also includes Virgin Games, Jackpotjoy and Double Bubble Bingo sites, where players can enjoy a broad range of online slots, casino, bingo and free games as well as sports betting.

Nottingham Forest owner Evangelos Marinakis said: “I would like to welcome Bally’s Corporation to the Forest family. We are on a special journey – we are determined to keep achieving incredible things and strengthening our global partnerships is an important part of this. As our Club continues to thrive both on and off the pitch, we’re looking forward to working with Bally’s on a number of exciting initiatives, helping us to engage with our growing fanbase within Nottinghamshire and around the world.”

Robeson Reeves, Chief Executive of Bally’s Corporation, said: “Bally’s has always been dedicated to delivering exceptional entertainment, from our renowned resort destinations to our popular gaming platforms. Partnering with Nottingham Forest, an iconic club with a proud history and passionate fanbase, is a natural fit for us. We’re excited to bring our global brand to the Premier League stage, introduce new audiences to the club, and collaborate on initiatives that make a meaningful impact both locally and internationally. On behalf of everyone at Bally’s, we wish the Reds every success for the season ahead.”