ComeOn Group launches global sponsorship strategy signing three local football clubs in Denmark

ComeOn Group, a leading global gaming operator, is proud to announce the launch of its new global sponsorship strategy – built on creating and celebrating “ComeOn! Moments” that unite fans, athletes, and communities through the electric thrill of local football.

From the roar of a last-minute goal to the nail-biting tension of a winning move, “ComeOn! Moments” are the lifeblood of football excitement. With this strategy, ComeOn aims to champion those moments – fueling passion, amplifying excitement, and bringing fans even closer to the action they love.

As part of this renewed vision, ComeOn is deepening its investment in key local markets, including a strong push in Denmark. The Group with their flagship brand ComeOn! has proudly partnered with several prominent Danish football clubs, including AC Horsens, HB Køge, and most recently FC Fredericia – who celebrated a landmark achievement with their promotion to the Danish Superliga, the country’s top football division.

These sponsorships reflect ComeOn Group’s commitment to supporting professional clubs at both grassroots and elite levels, contributing to the long-term growth of the game and strengthening ties with local communities.

Efi Peleg, Chief Commercial Officer at ComeOn Group, said: “Football has an unmatched ability to inspire, unite, and create unforgettable memories. With our new sponsorship strategy, we want to put those raw, emotional “ComeOn! Moments” at the heart of everything we do – whether it’s the eruption of a home crowd after a decisive goal or the quiet intensity just before a game-changing play. This is more than just branding on a shirt – it’s about building lasting partnerships that energise fans and communities. We are especially proud to expand our footprint in Denmark by supporting ambitious clubs like FC Horsens, HB Køge, and newly promoted FC Fredericia. Their stories embody the passion, perseverance, and excitement that define why we love Football.”

The new global sponsorship strategy is not only a central pillar in ComeOn!’s broader brand evolution, but also closely tied to the Group’s proprietary sports betting platform – a cutting-edge, in-house developed technology designed to deliver a more personalised, entertaining, and secure betting experience. By integrating the energy of live football with their innovative platform, ComeOn Group is creating a seamless journey from the stadium to the screen – turning every “ComeOn! Moment” into an opportunity for fans to get closer to the action they love.

With additional regional activations, fan engagement campaigns, and further partnerships set to be unveiled in the coming months, ComeOn Group is firmly positioning itself at the intersection of community, excitement, and technology – where unforgettable moments in sport meet next-generation betting experiences.