LeoVegas Group Launches Proprietary Sportsbook in Denmark

LeoVegas Group has launched its proprietary sportsbook product in the Danish market. This marks a significant milestone in the company’s international rollout plans and promises to deliver an enhanced betting experience for players on both LeoVegas and expekt in the Danish market. The new sportsbook features a modern design, a faster interface, significant updates in live betting and an innovative bonus experience. This launch is part of LeoVegas Group’s goal to offer a tier-1 sportsbook experience across all its operating markets.

Adrian Vella, Chief Product and Technology Officer at LeoVegas Group, said: “We’re really excited to launch our greenfield proprietary sportsbook technology and product in Denmark – it’s a big milestone for LeoVegas Group. Everything we’ve built has been focused on continuously adding value to the bettor experience. This launch is a testament to our innovation and drive to continue tailoring our products for localised markets. With the new product foundations, we are able to operate a true multi -country, -brand, -pricing and -regulation sportsbook at scale. The result is a fully upgraded experience with a new design, faster interface, flexible betting experience, unique features and gamified bonus functions. We can’t wait to see our players’ reaction!”

Mattias Wedar, incoming CEO of LeoVegas Group, said: “I am very proud of the team behind this exciting launch. This involved significant scaling of our engineering capabilities, including successfully onboarding new talent and integrating the deep expertise of LeoVegas Group engineers, product, and design teams. This investment in our technology and talent empowers us to continue innovating and building a world-class sportsbook. Denmark marks the first milestone in our international rollout plan, which is following its set schedule, to expand our sportsbook presence into more countries and brands while continuously enhancing its capabilities through leading proprietary products and technology, ultimately driving us towards our purpose of creating the world’s greatest iGaming experience.”