Altenar signs sportsbook deal with Gamblr

Luxury crypto-first operator selects Altenar to elevate new-to-market brand

Altenar, a leading sports betting and iGaming software provider, has signed an agreement to provide its sportsbook to Gamblr Gaming Ltd.

Gamblr is a crypto-first sportsbook operator, officially licensed and regulated by Gaming Control Anjouan, and aims to redefine the iGaming experience by offering a premium, luxury-focused platform tailored for VIP clients.

The new deal will see Gamblr use Altenar’s fully-managed sportsbook solution including innovative features, such as Bet Mentor and Bet Insights, to enhance the user experience.

The partnership demonstrates Altenar’s reputation for consistently delivering value for operators of all sizes, supporting fast-growing brands in their journey to become well-established industry names.

Jason Ryan, Director of Sportsbook at Gamblr, said: “Choosing a sportsbook provider is a decision which can make or break a new-to-market brand, which is why we are delighted to have partnered with Altenar.

“The level of control and customisation that Altenar allows its operators to have is refreshing and sets them apart from other B2B providers in the industry.”

Matthew Ferrara, Sales Manager at Altenar, said: “Working with Gamblr and Jason personally is a project we are very excited for. Jason has great industry experience and is very hands on, which will help him get the most out of the Altenar sportsbook.

“Utilising our extensive risk management tools, being proactive with customer segmentation and also creating custom campaigns both for the marketing and localisation purposes, he and his team will truly get the most out of the Altenar sportsbook and I’m excited to watch the growth of Gamblr over the next few years.”