Latest News
Affilka by SOFTSWISS Unveils Updates for Affiliates

Affilka by SOFTSWISS, an award-winning affiliate management software platform, has announced a suite of new product updates for the affiliates. The latest release introduces a Traffic Report with advanced clicks analytics, an API for extracting campaigns and tracking links, and a sub-affiliate NGR-based revenue share model.
Traffic Report: In-depth Click Analysis
This new Traffic Report focuses on detailed click-level analytics, offering in-depth insights into clicks, registrations, deposits, and conversion rates such as click-to-reg and click-to-FTD – all in one place. It includes several key features for flexible data analysis:
- Multi-dimensional filtering and data grouping: The report enables users to filter and break down the data into granular views across multiple dimensions, offering detailed insights by traffic source, campaign, country, device type, IP address, and more. Notably, click data is transferred to the report in real time, providing instant visibility into user activity.
- CSV data export: The report supports one-click CSV export, allowing affiliates to easily download raw data for offline analysis or sharing.
- Historical data access: Affiliates can review traffic statistics from 1 January 2023, enabling year-on-year comparisons and long-term trend evaluation.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, comments: “At Affilka, we know how crucial it is for operators and affiliates alike to make data-driven decisions. That’s why we’re introducing tools like the Traffic Report to help partners become more productive and uncover new insights faster.”
API for Marketing Campaigns and Tracking Links
In addition to the existing Reports API, affiliates can now access data on their marketing campaigns and tracking links directly via API, allowing for automated data extraction and custom integrations. With this API access, users can retrieve up-to-date lists of marketing campaigns, promo codes, and related performance metrics directly via API calls. This improvement helps Affilka clients automate their reporting workflows and integrate affiliate data with external BI tools, reducing manual effort and ensuring timely access to key information.
New Sub-affiliate Revenue Share Model
Responding to client feedback, Affilka’s team also features a new sub-affiliate reward type. This allows affiliates to earn a commission based on the Net Gaming Revenue (NGR) generated by players referred by their sub-affiliates, offering a more direct revenue-sharing approach. By aligning earnings with the actual revenue brought in by sub-affiliates, the update incentivises collaboration and gives experienced affiliates a stronger stake in mentoring their referred partners.
Gleb Bichan adds: “For us, it’s important that affiliates not only use the product but also feel it’s built with their real needs in mind. We regularly gather feedback and implement improvements that make daily workflows more transparent and efficient. Features like the Traffic Report, API access, and new reward types are direct responses to partner requests – and we’re not stopping there. We plan to introduce even more tools designed to simplify affiliate operations, so stay tuned for upcoming updates.”
Affilka by SOFTSWISS will be presented at iGB in London from 3 to 4 July 2025. Attendees of the event can learn more about new features directly from the Affilka team and see how these innovations support better affiliate programme management.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Affilka by SOFTSWISS Unveils Updates for Affiliates appeared first on European Gaming Industry News.
Latest News
Brand-new projects debuting at iGB L!VE: Casino&You and Win&You Partners!

This July at iGB L!VE, we’re thrilled to introduce two brand-new ventures from the team behind BETANDYOU. The first is Casino&You — a fresh, player-first online casino. The second is Win&You Partners, a next-generation affiliate program designed to bring casino and sportsbook traffic together under one roof.
Launched in May 2025, Casino&You is a bold new iGaming project operating under a Curacao license and already live in soft launch. With support for 30+ languages and 20+ payment methods (including crypto), it’s now welcoming players from key regions.
The platform blends a modern neon-pink Vegas vibe with seamless UX, offering a fully mobile-optimized experience and access to over 1,000 games from leading global providers. Slots, live casino, crash, table games, and a dedicated sports betting section are just the beginning.
Welcome Offer
New players can claim a generous 4-level bonus package worth up to €1,500 / $1,500. Rewards are unlocked through verified accounts, with no hidden fine print.
Payment Flexibility
From Visa and Mastercard to Bitcoin, Ethereum, Tether, and TRON, Casino&You lets players control their deposits and withdrawals.
Retention & Rewards
With weekly promotions, cashback, tournaments, free spins, and a loyalty program already live, Casino&You is testing new engagement mechanics directly shaped by player feedback.
Meet Win&You Partners
Alongside the casino launch, we’re unveiling Win&You Partners, our brand-new affiliate program that integrates Casino&You and Betandyou sportsbook offers into one streamlined ecosystem.
Affiliates can choose from RevShare, CPA, and Hybrid models. They can access real-time analytics, localized creatives, and dedicated account managers who know their GEOs. All traffic types are welcome.
“We’re not just launching another brand, we’re building something that’s clean, fair, and actually enjoyable to work with,” says the project’s CEO. “Casino&You and Win&You Partners are the result of everything we’ve learned so far, and now we’re ready to scale.”
Please stop by our stand H64 at iGB L!VE 2025 to meet the team and discover what Win&You can do for your traffic.
The doors are open. Let’s win together.
The post Brand-new projects debuting at iGB L!VE: Casino&You and Win&You Partners! appeared first on European Gaming Industry News.
Latest News
QTech Games hires Ekaterina Mayorova as sales lead for Africa & Eastern Europe

Leading distributor for emerging markets announces the appointment of its new business lead to drive African sales
QTech Games, the leading game aggregator for all emerging markets, has appointed Ekaterina Mayorova to the new role of Sales & Account Manager for Africa & Eastern Europe, as it bids to consolidate its existing presence across Europe and, in particular, drive new revenue streams across Africa’s evolving landscape.
Ekaterina arrives at QTech Games after successful stints at Trustly and, most recently, PandaScore where she respectively proved herself in both account management and senior business development roles. Now Ekaterina brings those talents to bear at the industry’s leading aggregator for developing markets, where she will be responsible for managing QTech’s existing partners in Africa and Eastern Europe – spearheading that progressive expansion into Africa’s diverse patchwork quilt of territories.
QTech Games CEO, Philip Doftvik, said: “We’re delighted to now have Ekaterina at QTech Games where she has hit the ground running and proved herself a quick study. Her extensive experience and network in our targeted territories is already serving us well, especially as we broaden our existing influence across Africa.
“She’ll be a true asset to both QTech and all our clients, as we grow in Africa to make it a substantial part of our total revenue mix. We have high growth hopes for the region in the coming years and we want to dominate by building a strong brand in the region.”
Ekaterina Mayorova added: “I’m thrilled to be underway at QTech Games, a company with the most customizable content suite and focus on emerging markets. Beyond that, I’ve already found a cohesive and collaborative structure with an organisational culture to match – I think the team is fantastic!
“Having worked across iGaming, esports, and fintech, I’m thrilled to take on this new opportunity—bringing innovative gaming solutions to some of the most dynamic and fast-growing markets. Africa holds a special place in my career journey, and I’m looking forward to deepening partnerships, driving growth, and collaborating with forward-thinking operators and platforms in the region.”
QTech Hybrid – join Ekaterina and the team in Ghana to find out more!
QTech Hybrid will next be showcased at the upcoming SBWA+ show in Ghana in August, where QTech Games delegates will be on site to unpack its breakout technology and salient applications for joining up the retail and digital-mobile experience.
QTech Hybrid is a software service that joins up QTech Games’ AI-powered casino lobby (a leading game-personalisation engine known as QTech Play) to a land-based (retail) management system and a state-of-the-art integrated AMS (Agent Management System) to manage both retail outlets and agents. This allows operators to scale their brick-and-mortar operation online. QTech Hybrid simplifies transactions by enabling deposits, withdrawals, and gameplay while allowing access to players both in-store and on personal devices.
For the player, the net result is that they can now enjoy all the games from the comfort of their own home, or on the move. For the operator, there is no need for expensive terminals, as QTech Hybrid runs on cost-effective computers/tablets. In short, it’s ideal for operators looking to extend their reach across multiple platforms, providing the flexibility to operate both land-based and online through the AMS.
The post QTech Games hires Ekaterina Mayorova as sales lead for Africa & Eastern Europe appeared first on European Gaming Industry News.
Latest News
QTech Games hires Ekaterina Mayorova as sales lead for Africa & Eastern Europe

Leading distributor for emerging markets announces the appointment of its new business lead to drive African sales
QTech Games, the leading game aggregator for all emerging markets, has appointed Ekaterina Mayorova to the new role of Sales & Account Manager for Africa & Eastern Europe, as it bids to consolidate its existing presence across Europe and, in particular, drive new revenue streams across Africa’s evolving landscape.
Ekaterina arrives at QTech Games after successful stints at Trustly and, most recently, PandaScore where she respectively proved herself in both account management and senior business development roles. Now Ekaterina brings those talents to bear at the industry’s leading aggregator for developing markets, where she will be responsible for managing QTech’s existing partners in Africa and Eastern Europe – spearheading that progressive expansion into Africa’s diverse patchwork quilt of territories.
QTech Games CEO, Philip Doftvik, said: “We’re delighted to now have Ekaterina at QTech Games where she has hit the ground running and proved herself a quick study. Her extensive experience and network in our targeted territories is already serving us well, especially as we broaden our existing influence across Africa.
“She’ll be a true asset to both QTech and all our clients, as we grow in Africa to make it a substantial part of our total revenue mix. We have high growth hopes for the region in the coming years and we want to dominate by building a strong brand in the region.”
Ekaterina Mayorova added: “I’m thrilled to be underway at QTech Games, a company with the most customizable content suite and focus on emerging markets. Beyond that, I’ve already found a cohesive and collaborative structure with an organisational culture to match – I think the team is fantastic!
“Having worked across iGaming, esports, and fintech, I’m thrilled to take on this new opportunity—bringing innovative gaming solutions to some of the most dynamic and fast-growing markets. Africa holds a special place in my career journey, and I’m looking forward to deepening partnerships, driving growth, and collaborating with forward-thinking operators and platforms in the region.”
QTech Hybrid – join Ekaterina and the team in Ghana to find out more!
QTech Hybrid will next be showcased at the upcoming SBWA+ show in Ghana in August, where QTech Games delegates will be on site to unpack its breakout technology and salient applications for joining up the retail and digital-mobile experience.
QTech Hybrid is a software service that joins up QTech Games’ AI-powered casino lobby (a leading game-personalisation engine known as QTech Play) to a land-based (retail) management system and a state-of-the-art integrated AMS (Agent Management System) to manage both retail outlets and agents. This allows operators to scale their brick-and-mortar operation online. QTech Hybrid simplifies transactions by enabling deposits, withdrawals, and gameplay while allowing access to players both in-store and on personal devices.
For the player, the net result is that they can now enjoy all the games from the comfort of their own home, or on the move. For the operator, there is no need for expensive terminals, as QTech Hybrid runs on cost-effective computers/tablets. In short, it’s ideal for operators looking to extend their reach across multiple platforms, providing the flexibility to operate both land-based and online through the AMS.
The post QTech Games hires Ekaterina Mayorova as sales lead for Africa & Eastern Europe appeared first on European Gaming Industry News.
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