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Betsson Group Rolls Out Its Flagship Offering in Lithuania

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Betsson Group Rolls Out Its Flagship Offering in Lithuania
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Betsson Group has today launched its flagship brand, Betsson, in Lithuania, marking a new chapter in the Group’s ongoing strategy to unify and elevate its brand presence globally. The rebrand sees the former Betsafe operation transition to the Betsson brand, further strengthening the company’s positioning in regulated markets.

Betsson Group first entered the Lithuanian market in 2016 through the acquisition of TonyBet, which was rebranded as Betsafe the following year. Since then, the brand has gone from strength to strength, establishing itself as one of the leading operators in the country. The transition to Betsson reflects the Group’s ambition to bring even greater consistency, scalability, and brand recognition to its operations across regulated markets. For Lithuanian customers, it ensures the same trusted and seamless gaming experience – now backed by the strength of a globally recognised brand, with expanded resources, international partnerships, and unique fan engagement opportunities.

Jesper Svensson, CEO at Betsson Group, commented, “Lithuania has been an important market for us over the years, and this rebrand is a natural next step in our journey. By aligning our presence in the market under the Betsson brand, we can tap into broader marketing synergies, strengthen our global identity, and continue offering the same great service that our customers know and trust.”

The rebrand reflects Betsson’s ongoing investment in Lithuania, where the company moved into a larger office in Vilnius’ Central Business District just over two years ago. Today, the office is home to around 40 employees working across commercial, payments and support functions.

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Over the years, the Group has also built strong local partnerships that demonstrate its commitment to sport. Betsafe is the title sponsor of the Lithuanian Basketball League (Betsafe-LKL), one of the most competitive leagues in the region. The brand also supports both the men’s and women’s Lithuanian national basketball teams, and is a proud sponsor of football club FC Žalgiris.

This brand transition also aligns with Betsson Group’s broader international marketing strategy. The Group is actively investing in high-profile sports sponsorships, including partnerships with Boca Juniors and Racing Club in Argentina, Inter in Italy, Atlético Nacional in Colombia and several other clubs across Europe and Latin America. These global initiatives not only raise brand awareness but also bring added value to local markets like Lithuania through stronger brand recognition and cross-market campaigns.

The post Betsson Group Rolls Out Its Flagship Offering in Lithuania appeared first on European Gaming Industry News.

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Gaming Corps signs groundbreaking strategic agreement with major shareholder, Denwena Limited

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Gaming Corps signs groundbreaking strategic agreement with major shareholder, Denwena Limited
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Gaming Corps, a publicly listed game studio based in Sweden, has entered into a strategic collaboration agreement with global iGaming group and existing major shareholder, Denwena Limited.

The agreement, subject to approval by Gaming Corps’ shareholders, aims to drive growth through the joint production, marketing and distribution of games.

In addition, Denwena will market Gaming Corps as a game studio to other operators and providers, as well as use its extensive network of streamers and influencers for major digital marketing campaigns for the games produced under the collaboration.

The agreement is based upon milestones regarding Gaming Corps’ monthly revenue, linked to the joint games produced. Each milestone is achieved when the turnover from the collaboration reaches or exceeds a specific threshold for a single calendar month, outlined in the table below.

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Should these milestones be achieved, Denwena Limited will be compensated through a warrant program with a predetermined number of shares in Gaming Corps for each milestone reached.

If the collaboration achieves all eight milestones, which Gaming Corps and Denwena Limited acknowledge to be ambitious, the maximum number of warrants Denwena Limited can receive is 208,640,208 with the maximum dilution in Gaming Corps shares fixed at 58.9%.

Each warrant entitles Denwena to subscribe for one new share in Gaming Corps at a subscription price of SEK 1.34 (which corresponds to 130 per cent of the volume-weighted average price (VWAP) of the Company’s share on Nasdaq First North Growth Market thirty trading days before June 16, 2025

Given the high levels of turnover required by the agreement’s various milestones, there is no communicated timetable for when each milestone will be achieved.

In addition to the collaboration agreement, Gaming Corps and Denwena Limited have entered into a loan agreement for a credit facility totalling €2 million, maturing on 20 June 2028 with an interest rate of 6 per cent per annum.

The total value of the agreement is approximately SEK 280 million, which means that the rules in AMN 2025:19 on certain related party transactions need to be considered to comply with generally accepted practice in the stock market.

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Against this background, the agreement is subject to approval by Gaming Corps’ shareholders at an extraordinary general meeting. Notice of the meeting will be published shortly. The shares and votes held by Denwena will not be considered in the resolution of the General Meeting.

If milestones are reached, Denwena will subscribe for new shares in Gaming Corps with the support of the warrants Denwena receives in connection with each milestone.

These shares will be transferred from Denwena to Denwena’s owners to avoid mandatory bids in the Company. There is no agreement or other agreement between Denwena’s owners regarding the coordinated exercise of voting rights in Gaming Corps.

“The collaboration with Denwena Limited has had a flying start, and when they first chose to double their RGS agreement with us and then also enter heavily as an owner in connection with our directed share issue in the autumn of 2024, it was an important step for our company journey. To now be able to tell you about the continued path we have set out for Gaming Corps together with them feels incredibly exciting. Our common ambition is to build Gaming Corps into one of the great dragons among the world’s game studios in the coming years. Thanks to the step-by-step model with milestones that the collaboration is based on, the risks for us as a company are small, while the opportunities for both the Company and us shareholders are extremely exciting,” comments Juha Kauppinen, CEO of Gaming Corps.

“We are very pleased with the design of this agreement. In the event of a successful exchange, there is indeed a large dilution effect on our share, but at the same time it is fully conditional on extreme revenue growth levels for Gaming Corps, levels that most likely create value for our shareholders at completely different levels than the dilution effect,” adds Bülent Balikci, Chairman of the Board of Gaming Corps.

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“This, in turn, means that if sales do not increase according to our set milestones and joint ambition, there will be no dilution of the share. In addition, Denwena is committed to supporting us with the financing needs that may arise when we gear up the organisation in such a comprehensive way through a loan agreement. Thus, the structure of the agreement creates double built-in protections for our existing investors. 

“Here I would also like to clarify that it is only the turnover directly derived from the collaboration with Denwena Limited that is included in these calculations of milestones, while our other operations continue according to the previously communicated strategy and plan.”

Juha Kauppinen, CEO of Gaming Corps, concludes: “Although we have had a very good revenue development in Gaming Corps in recent years, the figures discussed in this collaboration are at very high levels. If we were to achieve only a couple of these milestones, we are likely to be more than profitable, which would be a fantastic development for Gaming Corps and the shareholders. 

“In parallel, we will of course also continue to build the Company according to our previous communication, where our strong distribution network and our innovative, unique game engines have given us a solid foundation for increased shareholder value in the long-term work towards profitability, concludes.”

The post Gaming Corps signs groundbreaking strategic agreement with major shareholder, Denwena Limited appeared first on European Gaming Industry News.

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ELA Games Unveils Revamped Client Area – A Redesigned Hub For B2B Customers

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ELA Games Unveils Revamped Client Area - A Redesigned Hub For B2B Customers
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ELA Games, an innovative iGaming game development studio, has redeveloped its comprehensive Client Area. These changes package crucial assets and data regarding the studio’s games and content in an intuitive and informative manner.

The new Client Area includes the following information:

  • Roadmap: B2B clients can now learn about the studio’s plans before they’re revealed to the public. Here, clients can access upcoming games, their information and the company’s forthcoming business plans.
  • Game Info: Clients can view ELA Games’ content stats in one consolidated section. They can sort each game by certain metrics, such as RTP%, volatility and more.
  • Licensing Info: ELA Games currently has licenses for various regions across Europe, including Malta, Romania, Denmark, and Sweden. Clients can view all the games available in each region to better understand the scope of content applicable to their platforms.
  • Visual Assets: Clients can access every game’s visual elements for promotional and marketing purposes and game demos.

ELA Games has grown substantially since its inception, with a significant increase in production output. With more visually-rich content and more technical details for clients to digest, having a consolidated and centralised Client Area that includes all relevant information for B2B clients is essential.

Yaroslav Soloshenko, Business Development Manager of ELA Games, commented on the new improvements, “The Client Area is a useful hub where all our onboarded clients can view game details, our studio’s plans and download any visual assets. This consolidated section makes it easier for operators to interact with our brand and make the most out of our content more effectively. We look forward to making more additions to the improved Client Area as we continue to grow and expand our portfolio.”

The post ELA Games Unveils Revamped Client Area – A Redesigned Hub For B2B Customers appeared first on European Gaming Industry News.

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WA. Technology Launches New Global Sportsbook Managed Service

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WA. Technology Launches New Global Sportsbook Managed Service
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Global iGaming solutions provider, WA. Technology has launched a new Sportsbook Managed Service to allow operators to improve their offering and maximise profitability through a team of industry-leading experts.
The latest service launched by the company provides sportsbooks with a more granular approach to their risk and trading strategy which will get the most out of their content, improving efficiency through improved profiling, reporting, and content management.
The team will finely analyse margins from sports, leagues, and events down to the market offering.
Available to sportsbooks around the world and compatible with any software provider via third-party technology, the aim is to achieve strong results for brands at a fraction of the price of hiring a full team.
The Sportsbook Managed Service brings a human approach to customer profiling by reducing risk exposure through rejected bet monitoring, stake factoring, and watchlist monitoring. The team will also ensure that available features are used to their full potential, including analysing cashout algorithms.
Using WA Technology’s experience of managing sportsbooks all over the world, the service targets the promotion of localised content, identifies inefficiencies or areas of concern to keep margins in line with competitors in the region, and provides regular reports and analysis to operators with changes made to strategy and the effect on performance.
The Sportsbook Managed Service has been offered to existing WA Technology platform clients for five years as part of other packages, but with increasing interest to provide this externally, this has been refined to be an individual offering to sportsbooks.
In-house, the team has managed a large number of clients across Brazil, Mexico, India, Eastern Europe, and Africa. Since launching the service, four sportsbooks have already joined and seen increased results.
The service is led by Commercial Director Dave Hickey and Risk & Trading Manager Niall Creevey, supported by a team of 24 people, with decades of experience in risk and trading, as well as operations staff who have been handpicked from tier one operators.
Dave Hickey, Commercial Director at WA. Technology commented on the new service: “We understand the high standards required to support an operator in a hugely competitive market, and that’s why our super team of highly experienced professionals is perfect for those brands looking to make immediate improvements.
“This market-leading Sportsbook Managed Service has a proven track record for in-house clients and has also been trialled externally on new brands across areas such as Africa, Brazil, and Eastern Europe to ensure that it works seamless in any territory, and that’s why we’re delighted to officially launch this and have already signed our first contracts.”
Niall Creevey, Risk & Trading Manager, added: “Our focus is to build on this successful offering by bringing it to the wider market and simplifying the lives of operators. Whether it’s short-term to help a new business or long-term due to the expertise at our disposal at a cost-effective amount, we increase the efficiency of a sportsbook through local knowledge and customer profiling, which is tailored specifically to the client’s needs and ultimately increases their profitability.”

The post WA. Technology Launches New Global Sportsbook Managed Service appeared first on European Gaming Industry News.

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