Slotozilla is an industry-leading online casino and slot review platform. Since its inception, the company has published refreshed analyses covering iGaming operators and software – with the intent to provide accurate, informative data for all users.

Throughout 2024, Slotozilla collected relevant data pertaining to player usage of the platform. These insights unveiled clear illustrations of player preferences, gender distribution, age-related data and other appropriate gaming behaviour. The report outlines significant findings laid bare by Slotozilla’s year-long study.

Explosive Global Favourites: The Demo Slots That Dominated 2024

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Clear regional preferences were brought to light during Slotozilla’s 2024 analysis, as Book of Ra dominated the European industry. Where’s the Gold represented Australia’s favourite slot, while Plinko, Wolf Run and Sizzling Hot garnered significant attention from a worldwide player base.

Sizzling Hot Deluxe earned plaudits within the French gaming arena – attaining nearly one-quarter of the nation’s demo playtime. Industry developers and operators should expect these slots to influence the iGaming scene in 2025 and beyond.

Beyond the Numbers: Surprising Engagement and Demographic Shifts Revealed

The previous year detailed a clear shift towards all-encompassing domination by particular titles and demographics. For example, Columbus proved a major hit among USA bettors – racking up an average playtime of 194.8 minutes. That figure sits far ahead of the next game in line, King of Atlantis, which garnered 72.5 minutes per average session from French users.

Similar lob-sided statistics exist when comparing gender-based play, as male German players form 73.91% of the nation’s users—potentially guiding marketing efforts.

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Modern Industry Impact

Data collected by SlotoZilla evidences various marked industry shifts spanning several key demographics. The report’s holistic view of the modern iGaming industry highlights the increasing necessity for targeted marketing campaigns, relevant themes and boundary-pushing features.

Users located in Australia, Poland and Canada are notable in this regard – as players from all three vital nations tend to access online slots from the age of 25 onward. Strategies around this data are central to maintaining a robust industry.

The Betting and Gaming Council (BGC) has warned against further new tax rises on members, as it was confirmed Levy payments to the Horseracing Betting Levy Board are expected to increase for the fourth year in a row.

BGC members are expected to contribute a record £108m in Levy payments to the HBLB for last year, new figures reveal.

The figure, provided by the independent HBLB, is an increase of £3m on the previous year.

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It is the fourth year in a row that Levy contributions have increased, from £97m in 2021/22, to £100m in 2022/2023, £105m in 2023/2024 and £108m in 2024/2025.

This increased contribution came despite a concerning fall in betting turnover, and amid threats of a further new tax hike on online sports betting.

The independent HBLB said average turnover per race was down by about 8% on 2023/24, representing a 15% fall on 2022/23 and 19% drop on 2021/22.

Meanwhile, earlier this month the Treasury announced a new tax consultation, proposing replacing the three current online betting and gaming tax rates, with a single new one, sparking fears for sports like racing.

Betting and Gaming Council CEO Grainne Hurst said: “For the fourth year running Levy contributions have increased to record levels, demonstrating the growing, long-term investment regulated betting provides British horseracing.

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“But it is concerning to see once more that despite record Levy contributions, racing continues to struggle, both as a sport and as a betting product, with betting turnover down again year on year.

“BGC members remain committed fans of racing and recognise better than most the huge economic impact it makes in communities across the country.

“It’s now more important than ever this vital contribution is not undermined by further new tax rises through the creation of a single tax for online betting, which risks driving punters away from the sport, or into the arms of the growing, unsafe gambling black market.

“These parasite operators don’t pay tax, don’t care about safer gambling, and do not contribute a penny to the Levy. The BGC wants sustainable growth, for our members and for racing, but any new taxes would halt investment, hurt punters and harm racing.”

This fourth annual increase is a new record since the Levy collection reforms of 2017/18.

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We sat down with Ines Ledo, Content Lead at BetBrothers.es, to discuss the core principles behind BetBrothers’ content strategy, and what it takes to create a trusted resource for the Spanish betting community.

Ines, please share with us how you first became involved in the sports betting industry, and what led you to your current role as Content Lead at BetBrothers.es?

I started more than five years ago as a content writer, focusing on online casinos and sports betting. From the beginning, I really enjoyed the industry, and over time, I started managing content and leading a team of writers in another top affiliate project in Spain. That experience gave me a wider understanding of how the industry works, and especially, how important content is in the iGaming world. Exceptional content is a force driving engagement and market differentiation.

Now, as a Content Lead at BetBrothers, my mission is to channel all that experience into an ambitious vision. Here, we are aiming to create the most trusted resource for the Spanish betting community. This means going beyond surface-level information and entertainment. Our content is built around three key pillars — quality, value, and responsibility. It is created to help our users enjoy sports betting as a safe and fun form of entertainment.

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Can you tell us about your core content philosophy and how it differentiates BetBrothers.es from other affiliates in Spain?

Over the years, I’ve seen how content has become less personal. Today, many articles sound the same, like they’re made in a factory, without real experiences or useful information for the user.

At BetBrothers, we want to do the opposite. We believe in authentic content, written by real people who test betting sites and online casinos. They don’t just look around. They deposit, they play, they interact with customer support, they research the terms and conditions, and then they compare these experiences, sharing their personal perspectives.

We’re user-first, always. Our philosophy is to provide real value to the user with our content, with responsibility as a basis, as we aim to contribute to creating a safer and more enjoyable betting environment for our readers. That commitment to honesty, authenticity and responsible betting is what makes us different.

How do you balance creating evergreen content (like guides) with timely, event-driven betting tips, especially considering the dynamic Spanish sports calendar?

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Balancing evergreen and timely content is indeed a basis of our strategy. We do it through good planning and efficient team management.

On one hand, we have stable content like operator reviews and how-to guides on betting strategies — this is the foundation of the project. Such content educates users, provides lasting value, and forms the backbone of our search engine presence.

On the other hand, we produce daily betting tips from our sports experts. These bring dynamic elements to our content and keep users engaged on a daily basis. Our experts have truckloads of experience, some of them are sports analysts with deep statistical knowledge of specific leagues. So for us it’s also an opportunity to showcase our analytical capabilities.

Both types of content are equally important: one provides lasting value, the other keeps the user connected and engaged day by day.

Many affiliates diversify traffic sources. Beyond organic search, what other marketing channels are you exploring for BetBrothers.es?

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Organic traffic, born from deep and useful content we provide, is definitely very valuable both for us and our partners. It’s the validation of value we deliver to users searching for information. However, we are actively expanding our reach.

Social media is already a key element of our multi-channel strategy. It’s a great way to build presence, engage in meaningful conversations with the users, and develop a community around our products.

We believe video content will become more and more important in the future too. It allows for richer, more engaging storytelling, and helps us build deeper connections with our audience. ​​Our philosophy is simple: meet users where they are, and connect with them beyond Google.

From your perspective, how has player behavior in the Spanish sports betting market evolved over the past few years, and how is BetBrothers.es adapting its content to meet these changing needs?

Today’s users are much more demanding, that’s for sure. They have more information, they compare everything available to them, and they look for real product value — both in the bookmakers and in the websites they visit. At BetBrothers.es, we thrive in this environment.

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We don’t just repeat what everyone else says or does. Instead, we focus on creating useful content, replying to the questions readers may have, explaining complex features in a clear and easy way, test the products and give an opinion based on real experience.

Also, we put a big emphasis on responsible gambling by offering practical advice. We do that, as we believe this is an essential part of the value we should provide to the betting community.

Looking ahead, what are the key strategic priorities for BetBrothers.es in the next 12-18 months to continue its growth and strengthen its position in the Spanish market?

For the next 12-18 months, our goal is to find the perfect balance between three non-negotiable pillars: useful and high-quality content, a user experience adapted to today’s standards — especially on mobile — and a strong focus on safe and responsible gambling.

Our ultimate aim is for every BetBrothers visitor to instantly feel that they are at the most trusted sports betting hub in Spain. A place where they’ll find clear, honest and helpful information to make informed and enjoyable betting decisions.

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