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Online Casino Legalization in Illinois: Study Finds Two-Thirds of Voters in Favor
A recent survey has confirmed that almost two out of three (63%) of Illinois residents support legalizing online casinos.
The survey, created by casino bonus and online casino review site BonusFinder.com, asked 1,000 Illinois residents their take regarding legalizing online casinos. The focus group covered voters across a variety of political backgrounds, age groups, and different geos.
Despite online casinos currently being illegal in Illinois, and the only way to access them is illegally, the survey found that one in four residents (26%) admitted to having played at an online casino.
According to a separate analysis, which delved into how much US States could be missing out on in online casino tax revenue, it revealed that Illinois could be missing out on up to $788m. Instead of going to the State, this potential tax money is being funneled to unregulated offshore gambling platforms.
When questioned, hypothetically, how residents would prefer the tax revenue to be spent they prioritized: public education (61.4%), mental health and addiction services (54.8%) and improvements in infrastructure (44%).
Other services that were still important, but less of a priority, to those questioned in the survey were: affordable housing (38%), crime prevention (33.1%), community programs (26.2%) and environmental initiatives (22.7%).
“These findings show that Illinoisans are ready for online casinos, as long as it’s done responsibly,” commented Luciano Passavanti, Vice President at BonusFinder.com.
“The message from voters is clear – they want safe, transparent platforms and strict oversight.
“They also want to know that tax revenue from online casinos will directly benefit their communities; whether that’s through education, healthcare, or local infrastructure.
“Illinois is already a major gaming market. Legalizing online casinos is the next logical step.”
While the majority of voters were in favor (63%), 19% were against legalization and 17.5% remained unsure.
The largest age group supporters of legalizing online casinos was the 45-54 age group, with 68.8% being in favor. However, the age group whose least in favor of legalization remained to be those aged 65 and over – with 51.2% being in favor of legalizing online casinos in Illinois.
The second-largest age group in favor of legalizing iCasinos are those aged 35-44 (64.1%), the third-largest group stood to be those in the 18-34 age bracket with 63.7% of voters supporting legalization.
When it comes to the battle of the sexes, men were found to be significantly more open to the idea of legalization, with 70.5% of men in support. However, in comparison, just 58.3% of women were found to be in support of legalizing online casinos in the State.
Furthermore, a variety of correspondents across different political views were also questioned; with findings revealing that Republican voters were slightly more in favor (65.4%) of legalization compared to Democrat voters (63.3%).
The post Online Casino Legalization in Illinois: Study Finds Two-Thirds of Voters in Favor appeared first on European Gaming Industry News.
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Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025
Kaizen Gaming secured a total of three awards, including Innovation in Sports Betting and Best Native App for the second consecutive year.
Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, has been honoured with three awards at the prestigious EGR Marketing and Innovation Awards 2025, held in London on June 19th. Kaizen Gaming was awarded with “Brand of the Year – B2C” for its premium brand, Betano, “Innovation in Sports Betting” and “Best Native App”.
The past year has been especially significant for Betano which unveiled a new brand identity, brought to life globally through sponsorships of major international football tournaments, such as the UEFA EURO 2024™, the CONMEBOL Copa America™️ 2024, the UEFA Europa League and the UEFA Conference League, alongside prominent local competitions, like Brasileirão Betano (Campeonato Brasileiro Série A) and Torneo Betano (the Argentine Primera División).
Furthermore, the award victories in the “Innovation in Sports Betting” and “Best Native App” categories highlight Kaizen Gaming’s ongoing commitment to customer-centric innovation, delivering highly engaging gameplay and mobile-first experiences that continue to set new industry standards. Notably, this is the second consecutive year that Kaizen Gaming has been distinguished for developing the “Best Native App”, a testament to the excellence of its in-house technology, product, and innovation teams.
Pablo Puertas, Marketing Director of Kaizen Gaming said: “The past year has been a defining one for Betano. We didn’t just refresh our visual identity; we reinforced Betano as a modern, premium and trusted brand, radiating confidence, playfulness, and artistic flair. Through bold 360° campaigns and landmark sponsorships we connected with millions of people in meaningful, localized ways.
But this is more than branding. It reflects our broader commitment to delivering the best, most innovative, and most responsible gaming experiences possible. Winning ‘Best Native App’ once again, as well as ‘Innovation in Sports Betting’ shows that we are pretty successful at it. We are now at a stage where we can confidently say that Betano is a truly premium global player, able to compete for leadership in any given market. A big thank you to the award organizers, but more importantly to the ‘Kaizeners’, who are the driving force behind our success”.
Building on last year’s momentum, the first half of 2025 has been a remarkable period for Kaizen Gaming and Betano, highlighted by multiple high-profile global sponsorships – including the most recent partnership with FIFA for the FIFA Club World Cup 2025™ for South America and the long-term principal and front-of-shirt partnership with Club Atlético River Plate.
The EGR Marketing & Innovation Awards reward the most innovative and creative companies in the online gaming industry, celebrating commercial success, game-changing innovation, leading customer service and marketing prowess over the past 12 months. This year’s ceremony took place at The Mermaid, London, on 19th June 2025, and was hosted by Greek comedian George Zach.
The post Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025 appeared first on European Gaming Industry News.
Latest News
Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025
Kaizen Gaming secured a total of three awards, including Innovation in Sports Betting and Best Native App for the second consecutive year.
Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, has been honoured with three awards at the prestigious EGR Marketing and Innovation Awards 2025, held in London on June 19th. Kaizen Gaming was awarded with “Brand of the Year – B2C” for its premium brand, Betano, “Innovation in Sports Betting” and “Best Native App”.
The past year has been especially significant for Betano which unveiled a new brand identity, brought to life globally through sponsorships of major international football tournaments, such as the UEFA EURO 2024™, the CONMEBOL Copa America™️ 2024, the UEFA Europa League and the UEFA Conference League, alongside prominent local competitions, like Brasileirão Betano (Campeonato Brasileiro Série A) and Torneo Betano (the Argentine Primera División).
Furthermore, the award victories in the “Innovation in Sports Betting” and “Best Native App” categories highlight Kaizen Gaming’s ongoing commitment to customer-centric innovation, delivering highly engaging gameplay and mobile-first experiences that continue to set new industry standards. Notably, this is the second consecutive year that Kaizen Gaming has been distinguished for developing the “Best Native App”, a testament to the excellence of its in-house technology, product, and innovation teams.
Pablo Puertas, Marketing Director of Kaizen Gaming said: “The past year has been a defining one for Betano. We didn’t just refresh our visual identity; we reinforced Betano as a modern, premium and trusted brand, radiating confidence, playfulness, and artistic flair. Through bold 360° campaigns and landmark sponsorships we connected with millions of people in meaningful, localized ways.
But this is more than branding. It reflects our broader commitment to delivering the best, most innovative, and most responsible gaming experiences possible. Winning ‘Best Native App’ once again, as well as ‘Innovation in Sports Betting’ shows that we are pretty successful at it. We are now at a stage where we can confidently say that Betano is a truly premium global player, able to compete for leadership in any given market. A big thank you to the award organizers, but more importantly to the ‘Kaizeners’, who are the driving force behind our success”.
Building on last year’s momentum, the first half of 2025 has been a remarkable period for Kaizen Gaming and Betano, highlighted by multiple high-profile global sponsorships – including the most recent partnership with FIFA for the FIFA Club World Cup 2025™ for South America and the long-term principal and front-of-shirt partnership with Club Atlético River Plate.
The EGR Marketing & Innovation Awards reward the most innovative and creative companies in the online gaming industry, celebrating commercial success, game-changing innovation, leading customer service and marketing prowess over the past 12 months. This year’s ceremony took place at The Mermaid, London, on 19th June 2025, and was hosted by Greek comedian George Zach.
The post Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025 appeared first on European Gaming Industry News.
Latest News
Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025
Kaizen Gaming secured a total of three awards, including Innovation in Sports Betting and Best Native App for the second consecutive year.
Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, has been honoured with three awards at the prestigious EGR Marketing and Innovation Awards 2025, held in London on June 19th. Kaizen Gaming was awarded with “Brand of the Year – B2C” for its premium brand, Betano, “Innovation in Sports Betting” and “Best Native App”.
The past year has been especially significant for Betano which unveiled a new brand identity, brought to life globally through sponsorships of major international football tournaments, such as the UEFA EURO 2024™, the CONMEBOL Copa America™️ 2024, the UEFA Europa League and the UEFA Conference League, alongside prominent local competitions, like Brasileirão Betano (Campeonato Brasileiro Série A) and Torneo Betano (the Argentine Primera División).
Furthermore, the award victories in the “Innovation in Sports Betting” and “Best Native App” categories highlight Kaizen Gaming’s ongoing commitment to customer-centric innovation, delivering highly engaging gameplay and mobile-first experiences that continue to set new industry standards. Notably, this is the second consecutive year that Kaizen Gaming has been distinguished for developing the “Best Native App”, a testament to the excellence of its in-house technology, product, and innovation teams.
Pablo Puertas, Marketing Director of Kaizen Gaming said: “The past year has been a defining one for Betano. We didn’t just refresh our visual identity; we reinforced Betano as a modern, premium and trusted brand, radiating confidence, playfulness, and artistic flair. Through bold 360° campaigns and landmark sponsorships we connected with millions of people in meaningful, localized ways.
But this is more than branding. It reflects our broader commitment to delivering the best, most innovative, and most responsible gaming experiences possible. Winning ‘Best Native App’ once again, as well as ‘Innovation in Sports Betting’ shows that we are pretty successful at it. We are now at a stage where we can confidently say that Betano is a truly premium global player, able to compete for leadership in any given market. A big thank you to the award organizers, but more importantly to the ‘Kaizeners’, who are the driving force behind our success”.
Building on last year’s momentum, the first half of 2025 has been a remarkable period for Kaizen Gaming and Betano, highlighted by multiple high-profile global sponsorships – including the most recent partnership with FIFA for the FIFA Club World Cup 2025™ for South America and the long-term principal and front-of-shirt partnership with Club Atlético River Plate.
The EGR Marketing & Innovation Awards reward the most innovative and creative companies in the online gaming industry, celebrating commercial success, game-changing innovation, leading customer service and marketing prowess over the past 12 months. This year’s ceremony took place at The Mermaid, London, on 19th June 2025, and was hosted by Greek comedian George Zach.
The post Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025 appeared first on European Gaming Industry News.
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