Use of Safer Gambling Tools Increases 22% During Safer Gambling Week 2024

The number of people using safer gambling tools increased during the Safer Gambling Week 2024, according to the new figures released by the Betting and Gaming Council (BGC).

Analysis of last year’s successful campaign confirmed over 1.5m unique accounts used a safer gambling tool during Safer Gambling Week, a massive 22% year-on-year increase.

Meanwhile, the number of deposit limits set during the campaign increased by 14% compared to the previous year’s Safer Gambling Week, with 47% of players setting deposit limits for the first time.

Safer Gambling Week 2024 – which ran from November 18 to 24 – also delivered an astonishing 7.2m safer gambling messages to punters across the week, a 10% rise on 2023.

New records were set on social media too, with the campaign generating over 60 million impressions across major platforms X, Facebook, LinkedIn and Instagram, a huge 21% increase on Safer Gambling Week 2023.

BGC CEO Grainne Hurst said: “Safer Gambling Week has proved its worth once again by making a real impact encouraging even more punters to make the most of the broad range of safer gambling tools only available in the regulated sector.

“These new figures are a testament to its ongoing success, and this industry’s commitment to raising standards and ensuring the millions of customers who enjoy a regular flutter, do so in a safe and responsible environment.

“Our members promote safer gambling every day of the year, but a single dedicated week, bringing together the whole sector with support from MPs, peers, the regulator and other stakeholders, promotes that work in a uniquely powerful way.”

The aim of Safer Gambling Week is to kickstart a national conversation between staff, customers and their friends and family, about safer gambling, as well as highlight the range of tools that are available to help people stay in control of their betting.

The campaign also generated over half a million visits to the Safer Gambling Week website, which signposts help and advice for those who may be struggling, as well as offering advice on safer gambling tools like deposit limits and time outs.