Latest News
Key Insights on the Spanish Regulated iGaming Market
Spain’s regulated iGaming market is no longer the wild frontier it once was. Having opened its doors in 2011, it stands today as a mature, established landscape within Europe’s online betting ecosystem. But maturity doesn’t mean stagnation. As we look to the future, the Spanish market presents a compelling narrative: a story of adaptation, innovation, and the pursuit of growth within a framework of tightening regulations.
As Borja Imbergamo, Head of Growth & Strategy at Betbrothers, an affiliate platform guiding users to safe operators, observes, “Spain’s maturity means operators and affiliates like us need a much more nuanced strategy. The focus shifts from pure acquisition mode to building sustainable value within the regulated framework, ensuring players have access to secure and reliable options.”
For industry insiders – operators, suppliers, and keen-eyed investors – understanding the dynamics of risk and reward in Spain is not just beneficial. It’s essential for navigating the future successfully.
The Steady Pulse of a Billion-Euro Market
The key metrics of the Spanish iGaming market remain strong. Gross Gaming Revenue (GGR) consistently averages around, and often exceeds, the €1 billion annual mark. While the explosive double-digit growth spikes of the early years have naturally slowed down, the Dirección General de Ordenación del Juego (DGOJ) figures paint a picture of steady expansion.
Borja Imbergamo points out, “We definitely see the momentum reflected in user search trends. While the market isn’t seeing exponential jumps, there’s consistent interest, especially when major sporting events or innovative products launch. Our role is to channel that interest towards DGOJ-licensed operators who offer a secure betting experience.”
The internal dynamics, however, tell a story of shifting balance. For years, sports betting was the undisputed champion, fueled by Spain’s passionate football culture. Now, the online casino segment has decisively stepped into the spotlight, often capturing 45-50% or more of GGR share, becoming the market’s primary engine, while sports betting remains a heavyweight around 40-45%. Poker and bingo maintain smaller, stable shares.
Where Opportunity Knocks
Despite its established nature, Spain offers promising ground for strategic growth, fueled by high digital penetration and savvy consumers.
“The Spanish player is digitally adept,” notes Borja Imbergamo. “They expect seamless mobile experiences and trustworthy platforms. Operators investing in excellent UX and integrating convenient, secure payments are definitely resonating better.”
The real opportunity lies in product innovation. The restrictive marketing landscape has forced a strategic pivot towards player retention and maximizing lifetime value.
“With the old bonus-heavy acquisition model being restricted, the focus is on creating genuine, sustainable value,” Imbergamo adds, “From our perspective at Betbrothers.es, this means highlighting operators who excel in transparency, safety features, and fair play. That’s what builds the long-term trust crucial for retention in this regulated environment.”
Navigating the Shifting Competitive Landscape
The Spanish regulatory framework, while providing stability, presents ongoing difficulties. The advertising restrictions remain the most significant operational challenge, fundamentally reshaping marketing playbooks towards more nuanced, value-driven strategies.
Imbergamo, whose platform navigates these rules daily, states, “The Royal Decree undeniably changed the marketing landscape, increasing the importance of clear, compliant communication. Affiliates like us have an increased responsibility to provide accurate information about licensed operators. While challenging, the strong DGOJ focus on responsible gaming ultimately creates a safer, more trustworthy environment for players, which aligns perfectly with our core mission.”
Simultaneously, the DGOJ’s focus on player protection means responsible gaming is essential, potentially leading to future measures requiring adaptable systems. This isn’t just compliance. It’s trust-building in a fiercely competitive market where attracting genuinely new players is tough, making retention vital.
Strategy is King
Looking ahead, the Spanish iGaming market will reward strategic wisdom and a deep commitment to the player. Success will favour those who leverage technology not just for impressive personalized offers, but critically for enhancing player safety.
“Success depends on using technology smartly,” reflects Borja Imbergamo. “AI for personalisation is exciting, but its application in RG tools and ensuring transparent practices is more important for long-term success. Operators who genuinely invest here aren’t just complying. They’re building the trust that will define market leadership, and that’s a key factor we highlight for users.”
Fostering cross-vertical engagement and integrating diverse, secure payment options will also be crucial.
The Path Forward
Spain will undoubtedly remain a cornerstone of the regulated European iGaming market, a consistent billion-euro-plus opportunity. However, the path to success demands more than just presence. It requires operational excellence, smart technology adoption, and a commitment to compliance and player well-being. The future belongs to operators and affiliates who are agile, innovative, and prioritize responsible practices.
Ultimately, as Borja Imbergamo of Betbrothers.es concludes, “The Spanish market will develop through collaboration and a shared commitment to player safety and transparency. It requires providing safe environments, clear information through platforms like ours, and genuine entertainment value. That’s the sustainable path forward. It’s about creating a healthy ecosystem where informed players can engage confidently with licensed operators.”
In this mature yet dynamic arena, strategic depth and a player-first mentality, not just marketing muscle, will win the day.
The post Key Insights on the Spanish Regulated iGaming Market appeared first on European Gaming Industry News.
Latest News
Golden Boomerang Awards 2025: AC Milan Legend Andrea Pirlo Presented the Awards at the Ceremony at Iconic San Siro Stadium
Boomerang Partners hosted the highly anticipated Golden Boomerang Awards 2025 ceremony at the legendary San Siro Stadium. Over 400 partner teams worldwide participated in this landmark partner tournament, which has become one of the year’s top events in the affiliate marketing industry. It celebrated the brightest achievements in sports and other verticals of traffic performance.
The awards ceremony was attended by none other than Andrea Pirlo, AC Milan Legend and football icon. He personally congratulated the winners and presented the awards on stage, adding prestige and unforgettable energy to the evening.
Andrea Pirlo commented:
“It’s a pleasure to be part of such an exciting event that brings innovation, performance, and community together. My congratulations to all the winners—your hard work truly stands out.”
11 awards were presented in key affiliate marketing categories. Kajino Media won the main award, the Grand Prix, for topping the sports leaderboard.
The owner of Kajino Media shared his joy and emotions: “Golden Boomerang Awards is a great test of our capabilities and expertise. This tournament allows us not only to evaluate our work but also to be recognized on a global level. For us, it’s just a great success to be a participant in this event. I had some expectations that we would win, but I wasn’t sure, to be honest. I’m happy!.”.
The event offered more than just an award ceremony.
Guests enjoyed a VIP experience with exclusive access to the stadium, the Mondo Milan Museum, and the Official AC Milan Store. There, an Italian artist painted a T-shirt individually for all willing event participants. The awards ceremony was accompanied by a show masterfully staged by renowned Italian director and showrunner Gabriele Rizzi, known for his work with top fashion houses and large-scale productions. Guests savored world-class entertainment from top DJs, fashion creatives, and Michelin-starred food.
One of the highlights was a charity auction featuring unique prizes:
- Commemorative watch celebrating the club’s 2003/2004 season victory
- Custom-designed ball with Andrea Pirlo’s autograph
- Exclusive Pirlo lot – premium wine
- T-shirt signed by the team forward, Rafael Leão
All proceeds — totaling 8,000 EUR — were donated to Fondazione Milan to support youth sports development
Benedetto Di Blasi, Fundraising and Digital Communication Officer of Fondazione Milan said: “Thanks to this fundraiser, in the next season 2025/26, Boomerang and its partners will support 27 children, either living with disabilities or in vulnerable environments, giving them the opportunity to play sports in safe and high-quality project spaces.”
The Golden Boomerang Awards 2025 showcased how the worlds of sport, technology, and affiliate innovation continue to converge, with unforgettable moments, legendary guests, and record-breaking results. Boomerang Partners is already starting work on the tournament’s third season, which is rightly becoming an integral part of the industry.
The post Golden Boomerang Awards 2025: AC Milan Legend Andrea Pirlo Presented the Awards at the Ceremony at Iconic San Siro Stadium appeared first on European Gaming Industry News.
Bragg will be attending and sponsoring the Gaming in Holland conference, taking place in Amsterdam on June 5, 2025.
“The Netherlands has been one of Bragg’s core markets since day one. Today, we’re proud to hold a strong third of the market share, serving as the trusted PAM, technology and content partner for some of the country’s leading operators,” the company said.
Bragg’s innovative technology continues to drive results in this highly competitive landscape, including:
• Bragg PAM, advanced player account management platform
• Bragg HUB, seamless content aggregation product,
• Award winning gamification toolset Fuze
• Top-performing casino content
• Industry leading responsible gaming solutions and services.
The post Bragg to Attend the Gaming in Holland Conference appeared first on European Gaming Industry News.
Latest News
Atlaslive Shortlisted for Prestigious EGR B2B Awards, Recognizing Excellence in Sportsbook Platform Innovation
Atlaslive, a dynamic iGaming platform, is thrilled to announce its shortlisting for the highly anticipated EGR B2B Awards 2025 in the coveted Sportsbook Platform Supplier category. The awards ceremony is scheduled to take place on 3 July 2025 at The Roundhouse in London.
This recognition underscores Atlaslive’s commitment to providing market-leading solutions for the online wagering sector. The Sportsbook Platform Supplier award specifically acknowledges platforms that have demonstrated exceptional performance, innovation, and client satisfaction over the past 12 months.
Atlaslive’s nomination is a testament to its robust and comprehensive product offering, which empowers operators with a cutting-edge and flexible sportsbook platform. The shortlisting reflects Atlaslive’s strengths across the key criteria evaluated by the EGR B2B Awards judging panel:
- Commercial Success: Atlaslive has achieved 3x growth in total bet volume and triple-digit GGR growth, highlighting strong market demand.
- Product Integration and Delivery: The platform is renowned for its seamless integration capabilities and efficient delivery, enabling operators to quickly and effectively launch and scale their sportsbook operations within less than 2 days.
- Innovation: Atlaslive consistently pushes the boundaries of sportsbook technology, introducing innovative features, like 3D Match Tracker, Bet Builder and functionalities that enhance the betting experience for users and provide a competitive edge for operators.
- User Interface and Experience: The Atlaslive platform prioritizes an intuitive and engaging user interface, ensuring a smooth and enjoyable betting experience for players across all devices.
- Back Office/Reporting: Atlaslive provides operators with a powerful and comprehensive back office system, offering detailed reporting and analytics to facilitate informed decision-making and operational efficiency.
“We are incredibly proud to be shortlisted for the EGR B2B Awards,” said Lidiia Vakulenko, COO at Atlaslive. “This nomination is a direct reflection of the hard work and dedication of the entire Atlaslive team and our unwavering commitment to delivering a best-in-class sportsbook platform. Being recognized by such a respected industry body as EGR is a significant achievement and motivates us to continue innovating and providing exceptional value to our clients.”
The EGR B2B Awards are widely regarded as the premier awards program for the online gaming industry, celebrating the best service providers and suppliers. Atlaslive’s shortlisting in the Sportsbook Platform Supplier category solidifies its position as a key player and innovator in the competitive online wagering market.
Atlaslive looks forward to attending the EGR B2B Awards ceremony and celebrating the achievements of the industry’s leading companies.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive Shortlisted for Prestigious EGR B2B Awards, Recognizing Excellence in Sportsbook Platform Innovation appeared first on European Gaming Industry News.
-
Africa4 weeks agoAssociation of Gaming Operators in Kenya Announces New Regulations
-
Press Releases4 weeks ago
Swintt stacks up a pyramid of wins in Egypt King Pearl Upgrade
-
Compliance Updates4 weeks ago
MGCB Targets 11 Illegal Online Casinos Operating Without Licenses
-
Australia4 weeks ago
WATERHOUSE VC SECURES OPTION IN MAINCARD, THE “SHOPIFY OF ONLINE BETTING”
-
Balkans4 weeks ago
Evoplay partners with Hrvatska Lutrija to expand reach in Croatia
-
Balkans3 weeks ago
SYNOT Games Signs Strategic Partnership with Star Bet
-
Press Releases4 weeks ago
Cash Pig 2 is here and it’s bringing even more Vegas-style thrills to the reels!
-
Press Releases4 weeks ago
Spinomenal unveils Blazing Rhino Hold & Hit
