Latest News
Borja Imbergano, Betbrothers: “Our Priority is Always the Player”
We recently sat down with BetBrothers’ Head of Growth & Strategy, Borja Imbergamo, to talk about the company’s mission to become a global leader in regulated sports betting markets. He discusses the principles driving BetBrothers strategy, its unique value to players and operators, and what it takes to build a trusted affiliate brand in today’s market.
Could you please share a bit about your background and experience within the iGaming industry?
My journey in the iGaming industry began more than 11 years ago. I was one of the few professional bettors who successfully turned sports betting into a full-time career. Later, I became a professional tipster and in the meantime, 8 years ago, I had the opportunity to build one of the leading affiliate websites in Spain from the ground up.
During that project I was involved in every aspect of the business — from content creation, SEO, and marketing to sales, product development and team management. Being part of a small team meant I had to wear many hats, which I believe gave me a 360-degree understanding of the industry and the skills needed to launch and scale successful projects. As well as identify and manage the right people to make them happen.
Currently, as Head of Growth & Strategy at Betbrothers, I’m applying this experience to lead the expansion into more than 20 GEOs. I’m confident we’ll achieve this ambitious goal thanks to the strong and talented team we have built.
What’s Betbrother’s mission, and what sets it apart in the affiliate marketing landscape?
At Betbrothers, our priority is always the player. Our core mission is “Connecting Players with Safer Bets”. This means helping users enjoy sports betting as a form of entertainment — guiding them to bet responsibly, in ways that suit their style and preferences.
A key part of this is ensuring users are betting in safe and regulated environments. We are fully committed to working only with licensed operators, and we invest significant resources in matching users with the right bookmakers in each market. Ones that are compliant with local regulations.
We believe regulated markets, despite their limitations, offer the safest and most transparent experience for users. Through our content and platform, we aim to promote responsible gambling by helping users understand their options, set limits and stay in control of their behaviour. Ultimately, we see our role as both a guide and a safeguard — making the betting experience safer and more enjoyable.
BetBrothers is only partnering with operators holding licenses in regulated markets. What is the strategic reasoning behind this focus?
Our focus on regulated markets comes from user-centric philosophy. We want our users to enjoy sports betting in a safe, transparent and well-regulated way — even if sometimes it means fewer promotions or tighter restrictions. Licensed operators provide clear rules, secure transactions, and fair play. It leads to a much more positive user experience.
From a business perspective, partnering exclusively with regulated operators also ensures long-term sustainability. These operators have invested significant time and resources to obtain licenses, which means they are committed to the market and are here to stay. This gives us the confidence we need to build long term partnerships.
In short, working with licensed operators aligns with both our values and our strategic vision — promoting sports betting as a safe form of entertainment, while building a trustworthy and future-proof business.
From an operator’s perspective, what is the unique value that BetBrothers brings to the table?
First and most important: we bring high-quality, compliant traffic. Our strategy is heavily focused on organic acquisition, which we believe is the most valuable and sustainable traffic (and not only in iGaming). But we don’t just deliver volume. We are focused on providing users with the right content to help them make informed decisions — where, how and when to place their bets. This results in users who truly want to play with a specific operator. Players that are loyal, conscious of their choices, and more likely to stick around in the long term.
Additionally, we bring deep industry knowledge to the table. Our team has over 25 years of combined experience, allowing us to create content that is not only optimized and compliant, but also useful.
On top of that, we are building Betbrothers as a globally recognized and trusted brand. One that players all over the world can rely on. When users see an operator on our side, they’ll know it’s fully licensed, reputable and safe. Because we have done the due diligence for them already. That trust is a key part of the value we offer to both users and operators alike.
How Betbrothers is going to differentiate itself from competition in terms of content and product experience?
Our focus is — and always will be — the user. Every piece of content we produce is designed to deliver real value, helping users to make smarter betting decisions and improve their strategy. We know what players are looking for, how to speak their language, and how
to strike the right balance between honest, user-first content and effective promotion of trusted operators.
In an industry where a lot of the content is AI-generated and tailored primarily for Google, we are doing things differently. We are not writing for algorithms — we’re writing for people. Our editorial team is made up of experts with hands-on industry knowledge.
Another key differentiator is our approach to user-generated content. We want our platform to be a space where users share their opinions, voice their concerns, and help each other out. We see UGC as a way to create community, improve transparency, and provide even more value — with our team always there to guide and support where needed. We believe that strong content combined with smart, intuitive UX is the best strategy to grow organically and stand out in a crowded space.
What’s the long-term vision for BetBrothers when it comes to expanding into new markets?
Our long-term vision is to become the most trusted and recognizable brand in the world when it comes to regulated sports betting. We want users to know exactly what to expect when they visit Betbrothers: transparent information, responsible guidance and a curated list of fully licensed operators.
We are committed to expanding only into regulated jurisdictions, where we can guarantee a safe, legal and responsible betting experience for our users. We’re already active in focus markets such as Spain and Greece, along with a growing number of others across Europe and beyond. With more than 20 GEOs currently in progress, our goal is to establish a strong local presence wherever sports betting is legal and regulated. We want to become a regional authority in each market while maintaining the same standards of quality.
Looking ahead two to three years, what does success look like for BetBrothers?
In two to three years, success for Betbrothers means being the go-to platform for both users and operators. For users, we want to be the most trusted and reliable source of information about legal, regulated bookmakers. A place where they know they’ll find expert, honest and useful content to guide their betting decisions.
For operators, we aim to be the ideal long-term partner — providing high-quality, compliant traffic from engaged users across multiple markets. When an operator is looking for a partner they can trust, with a global footprint and a focus sustainability, we want Betbrothers to be the first name that comes to mind.
Beyond business success, our broader goal is to help push the industry in a more responsible, transparent direction. More and more countries are moving toward regulation and safer gambling practices. We want to be part of that transformation. To play a key role in building an industry that’s not just profitable, but also fair, honest and truly centered around the player.
The post Borja Imbergano, Betbrothers: “Our Priority is Always the Player” appeared first on European Gaming Industry News.
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The German Games Industry Association Congratulates Winners of the German Computer Game Awards 2025
Outstanding games from Germany and a great show with many well-known personalities: the year’s best games made in Germany were honoured at the German Computer Game Awards 2025 (DCP) in Berlin. In the Palais am Funkturm, guests from the areas of culture, society, media, politics and the game industry celebrated the creative teams behind the high-quality games. The hosts Katrin Bauerfeind and Uke Bosse led the audience through the entertaining evening, which numerous viewers also followed via live stream.
The winner in the highest-profile category, “Best German Game,” was “Enshrouded” from the studio Keen Games. The coveted award was presented by Federal Minister for Research, Technology and Aerospace Dorothee Bär, who is responsible for computer and video games in the new Federal Government. The survival RPG game also won in the category “Best Innovation and Technology”. The award for “Studio of the Year” went to Megagon Industries from Berlin, the studio behind the successful “Lonely Mountains” games. The games community and DCP jury chose the streamer Stephan Bliemel, known as Steinwallen, “Player of the Year”. For over a decade, Steinwallen has impressively demonstrated in his video streams how history can be successfully imparted through games. Prize money totalling 800,000 euros was awarded in the framework of the DCP 2025.
The German Computer Game Awards were hosted by the German Federal Government and game – The German Games Industry Association.
“We congratulate all the award winners. Impressive variety, captivating stories and first-rate technologies: once again, on the grand stage of the German Computer Game Awards 2025, the enormous strength of German games studios was clear to see. Germany produces exciting games with world-market potential. These successes send a strong signal and show what Germany has to offer as a game production location. Together with the new Federal Government, we want to enable this creative and technological excellence to shine even more brightly on the international stage in the future,” said Felix Falk, Managing Director of game – The German Games Industry Association.
Overview of all the winners of the German Computer Game Awards 2025:
Best International Game (not endowed)
• Split Fiction (Hazelight Studios / Electronic Arts)
Best German Game (endowed with 100,000 euros)
• Enshrouded (Keen Games)
The other nominees each receive 30,000:
• Lonely Mountains: Snow Riders (Megagon Industries)
• Thronefall (Grizzly Games)
Best Family Game (endowed with 40,000 euros)
• PRIM (Common Colors / Application Systems Heidelberg)
Newcomer Award – Best Debut (endowed with 60,000 euros)
• Nordhold (Stunforge / Stunforge & HypeTrain Digital)
The other nominees each receive 25,000 euros:
• Footgun: Underground (Turtle Knight Games / CobraTekku Games)
• Mindlock – The Apartment (Roof Cut Media / United Soft Media)
Newcomer Award – Best Prototype (endowed with 50,000 euros)
• Blob the Klex (Melena Dressel, Alejandro Rebolledo, Laura Octavianus / Hochschule Darmstadt)
The other nominees each receive 25,000 euros:
• MapMap – A game about Maps (HAW Hamburg / Pipapo Games)
• Stuntboost (Julian Höltge, Tobias Kozel)
• Echoes of Mora (HTW Berlin / Meike Strippel et al.)
• Exhibit A (MDH München / Olivia Falke et al.)
Best Innovation and Technology (endowed with 40,000 euros)
• Enshrouded (Keen Games)
Best Audio Design (endowed with 40,000 euros)
• ODDADA (Sven Ahlgrimm et al.)
Best Game Design (endowed with 40,000 euros)
• Thronefall (Grizzly Games)
Best Graphic Design (endowed with 40,000 euros)
• Harold Halibut (Slow Bros.)
Best Mobile Game (endowed with 40,000 euros)
• Duck Detective: The Secret Salami (Happy Broccoli Games)
Best Story (endowed with 40,000 euros)
• Vampire Therapist (Little Bat Games)
Best Serious Game (endowed with 40,000 euros)
• Deine Stimme (Sebastian Grünwald & Reality Twist / Bavarian State Centre for Political Education)
Studio of the Year (endowed with 50,000 euros)
• Megagon Industries (Berlin)
Player of the Year (not endowed)
• Steinwallen
Special Jury Award (endowed with a total of 10,000 euros; the two winners each receive 5000 euros)
• Flipper und Arcade Museum Seeligenstadt
• GAME:IN
The post The German Games Industry Association Congratulates Winners of the German Computer Game Awards 2025 appeared first on European Gaming Industry News.
Slotozilla is an industry-leading online casino and slot review platform. Since its inception, the company has published refreshed analyses covering iGaming operators and software – with the intent to provide accurate, informative data for all users.
Throughout 2024, Slotozilla collected relevant data pertaining to player usage of the platform. These insights unveiled clear illustrations of player preferences, gender distribution, age-related data and other appropriate gaming behaviour. The report outlines significant findings laid bare by Slotozilla’s year-long study.
Explosive Global Favourites: The Demo Slots That Dominated 2024
Clear regional preferences were brought to light during Slotozilla’s 2024 analysis, as Book of Ra dominated the European industry. Where’s the Gold represented Australia’s favourite slot, while Plinko, Wolf Run and Sizzling Hot garnered significant attention from a worldwide player base.
Sizzling Hot Deluxe earned plaudits within the French gaming arena – attaining nearly one-quarter of the nation’s demo playtime. Industry developers and operators should expect these slots to influence the iGaming scene in 2025 and beyond.
Beyond the Numbers: Surprising Engagement and Demographic Shifts Revealed
The previous year detailed a clear shift towards all-encompassing domination by particular titles and demographics. For example, Columbus proved a major hit among USA bettors – racking up an average playtime of 194.8 minutes. That figure sits far ahead of the next game in line, King of Atlantis, which garnered 72.5 minutes per average session from French users.
Similar lob-sided statistics exist when comparing gender-based play, as male German players form 73.91% of the nation’s users—potentially guiding marketing efforts.
Modern Industry Impact
Data collected by SlotoZilla evidences various marked industry shifts spanning several key demographics. The report’s holistic view of the modern iGaming industry highlights the increasing necessity for targeted marketing campaigns, relevant themes and boundary-pushing features.
Users located in Australia, Poland and Canada are notable in this regard – as players from all three vital nations tend to access online slots from the age of 25 onward. Strategies around this data are central to maintaining a robust industry.
The post Slotozilla Data Report: Unveiling 2024’s Gaming Statistics appeared first on European Gaming Industry News.
Latest News
BGC Raises Concerns About Potential Negative Impact of Further Tax Hike on the Gambling Industry
The Betting and Gaming Council (BGC) has warned against further new tax rises on members, as it was confirmed Levy payments to the Horseracing Betting Levy Board are expected to increase for the fourth year in a row.
BGC members are expected to contribute a record £108m in Levy payments to the HBLB for last year, new figures reveal.
The figure, provided by the independent HBLB, is an increase of £3m on the previous year.
It is the fourth year in a row that Levy contributions have increased, from £97m in 2021/22, to £100m in 2022/2023, £105m in 2023/2024 and £108m in 2024/2025.
This increased contribution came despite a concerning fall in betting turnover, and amid threats of a further new tax hike on online sports betting.
The independent HBLB said average turnover per race was down by about 8% on 2023/24, representing a 15% fall on 2022/23 and 19% drop on 2021/22.
Meanwhile, earlier this month the Treasury announced a new tax consultation, proposing replacing the three current online betting and gaming tax rates, with a single new one, sparking fears for sports like racing.
Betting and Gaming Council CEO Grainne Hurst said: “For the fourth year running Levy contributions have increased to record levels, demonstrating the growing, long-term investment regulated betting provides British horseracing.
“But it is concerning to see once more that despite record Levy contributions, racing continues to struggle, both as a sport and as a betting product, with betting turnover down again year on year.
“BGC members remain committed fans of racing and recognise better than most the huge economic impact it makes in communities across the country.
“It’s now more important than ever this vital contribution is not undermined by further new tax rises through the creation of a single tax for online betting, which risks driving punters away from the sport, or into the arms of the growing, unsafe gambling black market.
“These parasite operators don’t pay tax, don’t care about safer gambling, and do not contribute a penny to the Levy. The BGC wants sustainable growth, for our members and for racing, but any new taxes would halt investment, hurt punters and harm racing.”
This fourth annual increase is a new record since the Levy collection reforms of 2017/18.
The post BGC Raises Concerns About Potential Negative Impact of Further Tax Hike on the Gambling Industry appeared first on European Gaming Industry News.
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