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Amusnet Showcased Diverse Product Portfolio at ICE Barcelona 2025
Amusnet made a remarkable impression at ICE 2025, with its inaugural edition in Barcelona and attracting a record-breaking 55,000 attendees. The company’s global team, representing Bulgaria, Greece, Belgium and the Netherlands, Spain, Georgia, Croatia, Armenia, Romania, Serbia, Cyprus, Italy, Malta, LATAM, Latvia and more actively engaged with industry leaders, partners and customers, successfully hosting over 320 business meetings. Adding to the excitement, the football legend Hristo Stoichkov was a special guest at the Amusnet stand, further enhancing the brand’s presence and reflecting the company’s remarkable impact on the world’s premier gaming event.
A Legendary Partnership
One of the standout highlights at ICE 2025 was the participation of football icon and Amusnet official partner, Hristo Stoichkov, perfectly aligning with the event’s setting in the city that shaped his legendary career – Barcelona. Embodying the teamwork, determination and passion that drive the company’s success, Stoichkov presence solidified Amusnet positioning among the most influential gaming providers. Thousands of visitors had the exclusive opportunity to meet him in person and explore the Stoichkov #8 celebrity slot, a game that blends sports and gaming innovation. Inspired by the iconic footballer, the title has gained significant popularity across multiple markets since its launch last year.
Another major highlight was the interactive football activation, where hundreds of attendees competed in a foosball championship at the stand to win exclusive prizes, including footballs signed by Hristo Stoichkov and 2025 Champions League tickets. He personally drew the winners, making the moment even more special.
The Amusnet team was also honoured to welcome Digitain’s founder, Vardges Vardanyan, alongside Galácticos Legends: Michel Salgado, Michael Owen, Iker Casillas and Luis Figo, to its stand. The presence of these iconic football stars, alongside Hristo Stoichkov, embodied the spirit of collaboration and innovation, reinforcing the concept of industry pioneers uniting to shape the future of gaming.
Cutting-edge Solutions for Mastering Gaming Experiences
The global gaming provider showcased a diverse portfolio of products at ICE Barcelona 2025, all designed to enhance player engagement and drive success for its 250+ partners worldwide.
Engaging Slot Titles
One of the key highlights was Crazy Red, a thrilling cascade slot featuring tumbling reels mechanics and an array of exciting features, including Free Spins, Random Multipliers, Buy Bonus and Double Chance. Designed for players seeking a dynamic and immersive gaming experience, the game was presented for both online casinos and slot cabinets.
Live Casino Highlights
In the Live Casino vertical, Showtime Roulette 500x stood out as a highly customisable live roulette game, allowing operators to personalise branding and themes for a unique player experience. Also making its debut at the event, Extra Crown Deluxe Live seamlessly integrates the excitement of live casino gaming with slot mechanics. Inspired by Amusnet’s top-performing slot, Extra Crown, this innovative release offers a dynamic and engaging experience for players worldwide.
Land-based Excellence
The company introduced the latest addition to its Type S slot cabinet series with the world premiere of the J 55 model. This cutting-edge release features a 55-inch curved main display, premium design and high-end finishings, delivering an immersive gaming experience. Powered by the AmuseBox platform, it offers a diverse multigame selection of 52 titles, including top performers like Extra Crown and the celebrity slot Stoichkov #8. A standout feature of the J 55 model is the triple reels slot games, specially designed to elevate player excitement and enhance payout options.
Hub for Top-notch Entertainment
The Amusnet stand was a hub of entertainment, brought to life by engaging activities and special guests. Oscar, the main hero of the Coin Gobbler slot, charmed visitors as the official host, embodying the exquisite taste and entertainment mastery that define Amusnet. He welcomed guests to the impressive 825-square-meter stand, featuring a kinetic roof, nine meeting rooms for business collaboration, two bar areas and a premium environment designed to foster connections. Visitors celebrated new partnerships while enjoying exclusive signature cocktails, including the Stoichkov #8 and Coin Gobbler Royale. This year’s ICE in Barcelona – a city celebrated for its creativity and innovation – provided the perfect stage for Amusnet’s outstanding presence. Once again, the all-casino provider demonstrated its leadership in delivering exceptional gaming experiences. From legendary partnerships to exciting innovations, ICE Barcelona reflected Amusnet’s vision for the future of gaming and its commitment to shaping the industry’s next chapter.
The post Amusnet Showcased Diverse Product Portfolio at ICE Barcelona 2025 appeared first on European Gaming Industry News.
Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.
The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.
Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.
At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”
Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.
Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running appeared first on European Gaming Industry News.
WOWPartners, feeling that there might be not enough chill in the world, introduces their new brand Spinbara — fun, cheeky, and truly unbothered. The star of the show is a laid-back capybara with a love for sports, snacks, chicks, and slot wins. A spiritual cousin to The Dude (yes, we mean The Big Lebowski), Spinbara leads an unapologetically relaxed lifestyle — or, to put it simply, he’s chillin’ like a villain.
Built on KickerTech’s powerful platform and featuring over 65 top-tier providers, Spinbara combines top-notch sportsbook, live betting, virtuals, and casino entertainment with a distinctive brand voice that players will absolutely love.
This new WOWPartners’ brand isn’t just chill — it’s smart. With a full suite of gamification, tournaments, promos, and player retention tools, including cashback, reloads, and exclusive challenges, Spinbara is designed to keep players logging in.
A spokesperson for WOWPartners shares:
“Spinbara is our most relatable brand yet — he’s lazy, lovable, and just, you know, loves living a good life. Who doesn’t, right? Play lazy, win crazy, that’s the motto. We’ve paired this laid-back vibe with a top-shelf product and powerful engagement mechanics. The result is Spinbara, and we can’t wait for players to come chill with the Dude.”
In short, if you’re all about kicking back, playing your favourite games, and not taking life too seriously — Spinbara’s your kind of place.
Play lazy, win crazy!
For partnership opportunities and more information, contact [email protected].
The post WOWPartners Launches Spinbara: The Couch King of Spinning appeared first on European Gaming Industry News.
The Liquor & Gaming NSW (L&GNSW) has launched a compliance campaign focusing on external gambling signage and internal gambling related signage that is visible from the outside of the premises.
Inspectors will be engaging licensees and attending venues to assess compliance.
L&GNSW will be taking escalated enforcement action against any venue found not to be complying with the requirements.
From 1 December 2023, L&GNSW adopted a zero-tolerance enforcement approach regarding external gambling-related signage. This followed a compliance campaign which involved the removal of all external gambling related signage such as “VIP Lounge,” signage that includes dragon imagery or similar, and the removal of adopted imagery including images associated with gaming machines.
External gambling related signage at hotels and registered clubs are subjected to the requirements of sections 43 and 44 of the Gaming Machines Act 2001 NSW (the Act).
These requirements are in place to continue supporting gambling harm minimisation by reducing the visibility and promotion of gambling, particularly to vulnerable individuals and the broader community.
Venues that are not yet compliant should consult the 2023 Compliance Campaign: External gaming signage for hotels & clubs position paper or contact the Hospitality Concierge for additional information on the requirements.
L&GNSW recommends venues conduct self-audits to ensure their obligations and requirements in relation to the Act are met. A Gaming Harm Minimisation Fact sheet is also available.
Breaches of section 43(1) and 44(1) of the Act can result in on the spot fines of $1100 per offence or a maximum fine of $11,000 per offence if prosecuted.
The post L&GNSW Launches Compliance Campaign appeared first on European Gaming Industry News.
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