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Scientific Games’ Omnichannel Gaming System Selected to Power Deutsche Klassenlotterie Berlin

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Scientific Games’ omnichannel SYMPHONY gaming system will power Deutsche Klassenlotterie Berlin’s retail and digital lottery sales, enhancing the consumer lottery experience across Berlin, Germany through a new, seven-year contract. Selected by DKLB through a competitive tender, SYMPHONY’s advanced, open architecture supports retail, digital and mobile play and future game entertainment channels, including third-party content and platforms. Scientific Games has served as a technology provider to DKLB for more than 20 years. The company’s teams and partners will coordinate the conversion to the new SYMPHONY system.

DKLB is the first lottery in Germany to implement a multi-tenant SYMPHONY system, including the SG PAM player account management system, which seamlessly serves games to consumers across retail and digital channels. The platform integrates with third-party components and applications, proving solution flexibility. The pioneering solution ensures a comprehensive digital transformation that will launch in 2027 across DKLB’s operations.

Hansjörg Höltkemeier, CEO of Lotto-Berlin, said: “With our selection of Scientific Games and SYMPHONY, we are not only responding to the ever-increasing requirements in the areas of operational safety and cyber security but also focusing on continuity. Above all, we are investing in a new system architecture that will lead to an excellent, system-supported customer experience across all our sales channels.”

The new SYMPHONY system will enable DKLB to operate with a fully modular, modern system architecture that will power omnichannel sales for various lottery products, including scratchcard games and iLottery games, as well as popular draw-based games like EUROJACKPOT, LOTTO and KENO.

Matthias Müller, International Lottery Systems Vice President of Sales and Marketing for Scientific Games, said: “Scientific Games is proud to be the primary technology partner for Deutsche Klassenlotterie Berlin. Together, we’re deploying our SYMPHONY lottery gaming system, which includes the versatile SYMPHONY multi-tenant platform and omnichannel player account management system that will serve several German lotteries. This enhanced lottery system ensures best-of-breed system integration throughout the life of our agreement.”

The post Scientific Games’ Omnichannel Gaming System Selected to Power Deutsche Klassenlotterie Berlin appeared first on European Gaming Industry News.

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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