Celtic Announces New Shirt Sponsorship Extension with Dafabet

Celtic Football Club has announced a three-year contract extension with front of shirt partner, Dafabet.

This will become the longest shirt partnership in the Club’s history, running for 12 consecutive years since first appearing on kit for season 2016/17.

Dafabet initially joined as International Betting Partner in 2015, extending the Club’s relationship with the company to a total of 13 years.

As well as being a hugely important commercial partner, throughout the Club’s partnership, Dafabet has shown its unwavering commitment to Celtic FC Foundation, donating front of shirt space to the Foundation and its associated appeals and campaigns, donating match tickets to a range of local causes, gifting Play on the Park rights every year to supporters and worthy causes, sponsoring many of the charity matches over the course of partnership and offering continual support for all Foundation activities.

John Cruces, Head of Sponsorship at Dafabet, said: “We are very happy to be extending our partnership with Celtic FC.

“To be the longest front of shirt partner on such an iconic and worldwide recognised shirt is a proud moment. To think it was back to the 2016/17 season, an invincible season, that we were first on the shirt is somewhat surreal.

“The measure of success the club has had during our partnership has been incredible and testament to all, both on and off the park. As always we wish the club the very best and look forward to seeing more records broken and achieving common goals.”

Celtic Chief Executive, Michael Nicholson, said: “Dafabet has been a hugely important partner of the club for so many years and we are delighted to agree this new extension.

“It is a partner which has also demonstrated a real and meaningful commitment to our charitable and community dimension, something we are extremely appreciative of.

“It is through the club’s strong fundamentals that we continue to be able to attract and deliver such quality partnerships and through agreements such as the one we announce today we are able to look ahead with confidence. We thank Dafabet for their continued commitment to Celtic.”