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The game has changed for online casinos

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David Natroshvili, founder of SPRIBE, the company behind Aviator, assesses the state of play for online casinos as we come to the end of 2024

 

For me, 2024 will go down as the year that changed the game for online casinos.

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Over the past 12 months, a revolution has swept across the market in a way we’ve not seen before. From the games players play to the ways they pay, things are changing and they are changing fast.

Slots no longer dominate game lobbies and where once players used to prefer to deposit with debit cards, it’s now crypto such as Bitcoin and Ether.

The companies providing the games players play have changed, too, with some now considered among the most innovative technology and entertainment companies on the planet.

This includes SPRIBE, the company I founded.

So, what have been the biggest changes we’ve seen in 2024 and what impact have they had on the sector? Let’s get into it.

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Slots no longer dominate game lobbies:

For many years, it’s been blockbuster slots from the top-tier providers that have dominated online casino game lobbies and certainly topped the player charts.

But that’s not the case anymore.

Increasingly, players are being drawn to non-traditional content in the form of Mines, Hi-Lo, Goal, Plinko and of course, Crash.

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SPRIBE developed the original crash game, Aviator, which now has more than 42 million monthly players across the 4,500+ online casinos that offer it.

For those that give it a full marketing push at launch, it can account for more than 10% of total casino GGR – a remarkable figure when you think about it.

Online casinos must now offer non-traditional games if they are to engage Millennial and Gen Z players, but also meet the changing preferences of existing players.

Crash games in particular have broad appeal because of the fast-paced big risk/big reward gameplay. That Aviator is multiplayer and packed with social interaction has also been key to its success.

It’s why they are so popular with all player types and why titles such as Aviator can have a direct and significant impact on casino GGR.

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Crypto casinos setting the standard for others to follow:

Aviator gets much of its DNA from the fascinating world of crypto casinos which continue to push boundaries when it comes to engaging with players and the experiences they deliver.

Regulators remain cautious when it comes to crypto, but you only need to look at the runaway success of the biggest crypto casinos to see consumer demand is incredibly strong.

Crypto casinos gave birth to non-traditional content, wrapping gambling elements around popular video games such as Minesweeper and for me, they continue to set the benchmark.

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Not only that, but these casinos understand how to connect with players where their attention can be found – streaming, social media, etc – and have such powerful brand values and identities.

Then of course you have the way crypto is connected to the entire experience, and how these operators have ensured the smoothest UX.

Traditional online casinos need to take note and step up to the mark being set or risk losing more players to these brands.

 

Game providers entering multi-million-dollar marketing partnerships:

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One of the biggest changes for me has been how studios are now directly marketing their games to players – again, this is something we have pioneered with Aviator.

This includes our first-of-its-kind partnership with the UFC which sees the Aviator logo appear inside the Octagon at Fight Night and PPC events.

It also created a brand ambassador fund which allows us to run marketing campaigns with superstar athletes such as Alex Pereira.

Other studios – I won’t say who – have entered similar deals but not quite to the same degree. We are also close to unveiling another major deal in the coming weeks.

These marketing deals drive huge awareness for Aviator and ultimately mean operators must add it to their lobbies to meet player demand.

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So, there you have it – this is how the game has changed for online casinos in 2024, and I expect the pace of evolution to be just as fast in the coming 12 months.

The post The game has changed for online casinos appeared first on European Gaming Industry News.

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SOFTSWISS Introduces Paid Participation Campaigns to Enhance Player Engagement

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SOFTSWISS Introduces Paid Participation Campaigns to Enhance Player Engagement
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SOFTSWISS, a global tech company offering software solutions for the iGaming industry, announces the launch of a new feature within its Jackpot Aggregator: Paid Participation Campaigns. This major update is designed to expand entertainment options for players while creating additional revenue opportunities for operators.

The new functionality enables operators to launch Paid Participation Campaigns –  a format in which players contribute an entry fee to join jackpots, prize drops, multi-prizes, or the Prime Network Jackpot. In addition to placing regular bets in the participating games, players voluntarily opt into these campaigns, creating a premium experience with a limited number of participants. This structure increases players’ chances of winning, making the experience more dynamic and personalised.

From the operator’s perspective, Paid Participation Campaigns unlock a new revenue stream. The fees collected from players are allocated toward funding the prize pool, reducing the operator’s financial exposure. In addition, operators benefit from long-term partnerships with game providers whose titles are featured in these campaigns, driving mutual engagement and promotion.

Building on the success of the Prime Network Jackpot, which utilised a shared prize pool funded by multiple operators,  the new Paid Participation Campaigns introduce a sustainable model where the prize pool is financed directly through player contributions.

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“Adding Paid Participation Campaigns expands our Jackpot Aggregator ecosystem with even more flexible engagement tools. Combined with existing mechanics like multi-prizes, drops, and others, operators now have a powerful toolkit to design retention strategies that match their brand goals and player preferences”, – says Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator. 

With this launch, SOFTSWISS reinforces its position as a technology innovator in iGaming, offering operators new ways to create personalised, rewarding, and commercially sustainable player campaigns.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

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The post SOFTSWISS Introduces Paid Participation Campaigns to Enhance Player Engagement appeared first on European Gaming Industry News.

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Slots Temple Goes Live with NetGaming to Expand Games Portfolio

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Slots Temple Goes Live with NetGaming to Expand Games Portfolio
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Leading online casino operator Slots Temple has added established iGaming developer NetGaming to its ever-growing list of partners. Per the deal, NetGaming’s range of innovative online slot games will now be available for Slots Temple players.

NetGaming is a well-established content provider, best known for its range of Zeus-themed slots and games, which include Zeus’s Thunderbolt 5,000, Zeus’s Thunderbolt Plinko, and Zeus’s Thunderbolt.

Other hit titles in the studio’s catalogue include Shamrock Trio: Hold and Respin, Fireball Inferno Tiki, and Leprechaun’s Loot. The studio’s titles are defined by their creative designs and innovative gameplay mechanics.

NetGaming was launched in 2019 and has proven itself to be a huge hit among players, working alongside some of the biggest operators in the industry and establishing a global presence.

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Slots Temple has established itself as a unique operator within the iGaming industry. The company began as an affiliate site before obtaining a license from the United Kingdom Gambling Commission to offer real-money slot games and tournaments.

In the time since, it has established itself as one of the most innovative operators on the market, putting an emphasis on tournaments and player communities. The site collaborates with some of the industry’s leading developers. This new partnership with NetGaming will further solidify its position as a leading player-centric operator, ensuring it provides players with a diverse and exciting games catalogue.

Fraser Linkleter, CEO at Slots Temple said: Our players always demand the best online casino games on the market, and by adding another innovative developer like NetGaming to our list of partners, we can ensure that we meet that demand.

NetGaming is a company that we have respected for a long time, and we have no doubt their products are going to be a huge hit with our players.”

Pallavi Deshmukh, CEO at NetGaming, said: ‘NetGaming is delighted to work alongside an established name like Slots Temple. Both companies strongly believe in the importance of providing top-quality online gaming experiences to customers, and we cannot wait to see how Slot Temple’s dedicated player base reacts to our games.”

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The post Slots Temple Goes Live with NetGaming to Expand Games Portfolio appeared first on European Gaming Industry News.

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Nolimit City braces for another invasion in Brute Force: Alien Onslaught

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Nolimit City braces for another invasion in Brute Force: Alien Onslaught
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They just can’t leave humans alone, can they? Brute Force: Alien Onslaught reunites the original Brute Force members… with a surprise addition. Joshua and Jason have recruited the help of Jade, a fearless mercenary, who doesn’t know defeat. This game joins the ranks of signature Nolimit City slots like Fire In The Hole 3, Highway To Hell and most recently Flight Mode. It’s time to lock and load, once again!

Unlike the prequel, Brute Force: Alien Onslaught features a 6 reel setup, wilds and a new baddie, Xylox, who can steal multipliers from Joshua, Jason and Jade. It’s going to be a battle of the ages but who will reign supreme?

A new challenge brings new features. When a Wild Symbol appears, it randomly transforms all low paying symbols on the reels into mid paying symbols, opening up more opportunities to connect. xNudge® makes another appearance similar to Brute Force, but with some small tweaks:

  • Joshua xNudge® Wild – Each Nudge increases the win multiplier by +1 with the maximum multiplier value reaching up to 7x
  • Jason xNudge® Wild – Each Nudge increases the win multiplier by +2 with the maximum multiplier value reaching up to 15x
  • Jade xNudge® Wild – Each Nudge increases the win multiplier by +5 with the maximum multiplier value reaching up to 40x
  • Xylox xNudge® Wild – Each Nudge increases the win multiplier by +1 and when he lands for the first time, he collects multiplier values from Joshua, Jason and Jade xNudge® Wilds. If he becomes sticky then he will continue collecting multipliers from non-sticky Joshua, Jason and Jade xNudge® Wilds.

The xNudge® Meter will summarise the overall xNudge® Multiplier values on the winning symbol.

REDemption Spins

No matter how hard you fight they just keep coming! Landing 3 Scatter symbols, including at least 2 red Scatters, will trigger 10 REDemption Spins where:

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  • Xylox xNudge® Wild will always be sticky when he lands.
  • Joshua xNudge® Wild will be missing in action.

BLU Genesis Spins

There is always a glimmer of hope when you fight for good. Landing 3 Scatter symbols, including at least 2 blue Scatters, will trigger 10 BLU Genesis Spins where:

  • Joshua, Jason and Jade xNudge® Wilds may become sticky when they land.
  • Xylox xNudge® Wild will always be sticky when he lands.

Super REDemption Spins

Xylox has the upper hand with his swarms. Landing 4 Scatter symbols, including at least 3 red Scatters, will trigger 10 Super REDemption Spins where:

  • Xylox xNudge® Wild will always be sticky when he lands
  • Joshua and Jason xNudge® Wilds will be missing in action.

Super BLU Genesis Spins

Not everything is doom and gloom. Landing 4 Scatter symbols, including at least 3 blue Scatters, will trigger 10 Super BLU Genesis Spins where:

  • Joshua, Jason and Jade xNudge® Wilds may become sticky.
  • A sticky Joshua xNudge® Wild will always land on the first spins and will remain sticky throughout.
  • Xylox xNudge® Wild will always be sticky when it lands.

Stellar Punishment Spins

It’s time to face the final boss himself. Landing 2 red and 2 blue Scatters will trigger 10 Stellar Punishment Spins where:

  • Jade xNudge® Wild may become sticky when it lands.
  • Jade xNudge® Wild will always land on the first spins and remains sticky throughout.
  • Xylox xNudge® Wild will always be sticky when he lands.
  • Joshua and Jason xNudge® Wilds are missing in action.

There are a plethora of Nolimit Boosters to keep you in the fight and with the upper hand.

xBoost 1 – Guaranteed Scatter symbol on reel 2

xBoost 2 – Guaranteed 2 Scatter symbols on reel 2 and 3

1 Guaranteed xNudge® xBoost – Guaranteed a minimum of 1 xNudge® Wild

2 Guaranteed xNudge® xBoost – Guaranteed a minimum of 2 xNudge® Wilds

3 Guaranteed xNudge® xBoost – Guaranteed a minimum of 3 xNudge® Wilds

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4 Guaranteed xNudge® xBoost – Guaranteed a minimum of 4 xNudge® Wilds

5 Guaranteed xNudge® xBoost – Guaranteed a minimum of 5 xNudge® Wilds

The maximum payout of Brute Force: Alien Onslaught is 80,000x the base bet. Brute Force: Alien Onslaught is rated as “Extremely Volatile” delivering the thrilling high-stakes gameplay that Nolimit City fans know and love.

Per Lindheimer, Head of Product at Nolimit City, said: “There’s nothing we love more than alien invasions. We were blown away by the reception of the first Brute Force so of course, we had to make a sequel. More reels, a new bad guy and Wilds that make this game something to be reckoned with!”Brute Force: Alien Onslaught’ will be available to all Nolimit City partners on July 8th, 2025.

The post Nolimit City braces for another invasion in Brute Force: Alien Onslaught appeared first on European Gaming Industry News.

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