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A New iGaming product on the Extendy Platform: Roman Casino

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Roman Casino is the newest online casino brand launched on the white-label Extendy platform. Managed by a Bulgarian affiliate team of 8 iGaming professionals- known in the market as VegasLegends – the brand is now operating successfully with premium traffic PPC, ASO, SEO, and has already begun generating stable income.

“We launched RomanCasino in July 2024 and since then we have received a constant flow of registrations and FTDs from France, Spain, Germany and Italy. The product has very high retention with new clients regularly making deposits. The amount of traffic coming in is testimony to this.”

— VegasLegends 

Having already worked with brands launched through Extendy and impressed with the results, the VegasLegends team decided to launch their own product. Brand creation in itself did not take too much time as the affiliate team could relieve itself of the tasks of product management thanks to an autonomous operating system. 

“Our media buying has already promoted some brands launched on Extendy, like NineCasino and BDMbet. We were so impressed with the performance of click2reg and reg2bet that we decided to launch our own product.”

— VegasLegends 

VegasLegends focuses on quality work which is why they use premium traffic sources and platform tools, like AppAI technology, to increase mobile traffic and conversions. AppAI technology is a neural network that analyses player profiles and creates a unique onboarding flow for each player.

“To improve our partners’ results, together with VegasLegends, we launched custom push notifications: users receive push notifications immediately after registration or after making their first deposit. This allowed us to significantly increase retention”

— Ayvar Gabidullin, CBDO Extendy

VegasLegends’ next plans are to expand their list of regions and significantly expand their number of traffic sources, all the while optimising existing deals with affiliate partners and achieving even higher ROI.

The post A New iGaming product on the Extendy Platform: Roman Casino appeared first on European Gaming Industry News.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has led me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land-based gaming sector. Later also ventured into covering several tech industries.

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