Kindred’s Journey Towards Zero: An Increase in Q3 Revenue from High-risk Players

Kindred Group plc (Kindred) has reported a slight increase in its share of revenue from high-risk players for the third quarter 2024 at 3.2% (Q2 2024 3.0%). The percentage of detected customers who exhibited improved behaviour after interventions showed an improvement at 87.3% (compared to 86.8% in Q2 2024 and 87.1% in Q1 2024). The improvement underscores Kindred’s ongoing commitment to not only identifying risk behaviour but also continuously refining the interventions applied to foster safer gambling habits.

“The rise in high-risk revenue presents a challenge in the third quarter, which reinforces the need for further advancements in our behavioral harm detection and automated intervention systems. Looking ahead, we recognise this need as well as to broaden our focus to ensure comprehensive coverage across more areas related to safer gambling. A key aspect of this future strategy is to build on the strengths, insights and knowledge gained from our proprietary detection system over the years,” said Esther Scheepers, Head of Responsible Gambling at Kindred Group.

“The general awareness and knowledge around gambling disorder is increasing rapidly, as is the sophistication of technological support tools. By combining our own knowledge with new and improved technology, we can enhance detection capabilities further. We are currently upgrading our detection system with a new improved system, which will enable us to integrate more robust compliance features and optimise our overall approach to safer gambling. Additionally, we are exploring opportunities to expand and refine our research initiatives, particularly in areas shaped by current trends and emerging issues in consumer protection,” Esther Scheepers added.