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Flutter UKI Launches “Cash4Clubs” Programme

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Acting on its commitment to Do More for Communities, Flutter UKI is providing 200 community sporting organisations across the UK and Ireland with the opportunity to apply for grants of £2,000 to improve their facilities, purchase new equipment, run coaching programmes and drive participation in sports.

Last year’s winners included Basa in Rochdale, which runs fitness classes for over 60’s women, the Gosport Bowmen archery club in Hampshire and the London Wheelchair rugby club – who sent four players to the ParalympicsGB squad in Paris.

Of the clubs awarded funding last year, over 85% said they had been able to deliver more activities – and a total of 9000 new people aged 18 or over had engaged in health and fitness programmes as a result.

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Dame Caroline Dinenage, Conservative MP and chair of the cross-party DCMS Select Committee, said: “I hope that grassroots clubs will make the most of the opportunity to apply for a Cash4Clubs grant.

“These clubs do great work in our communities, bringing people together, getting them active and developing new skills and passions. This money will make a huge difference.”

Since Cash4Clubs was launched in 2008, nearly £6 million has been invested into community sports by Flutter through its brands, which include Paddy Power, Sky Betting & Gaming, Betfair and tombola.

Ian Brown, Chief Executive of Flutter UKI, said: “The stunning success of Team GB at the Paris Olympics and Paralympics once again highlighted the power of sport. We hope Cash4Clubs can play an important part in helping at the grassroots level by enabling small clubs to play an even bigger role in their community.

“There are priceless benefits in people trying out a sport for the first time, getting active or having the confidence to take their hobby to the next level. We believe this programme can make a real difference in the areas that need it most.”

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Flutter UKI is working with leading UK charity Sported to deliver the Cash4Clubs programme. Two hundred bids will be selected for funding by the awards panel, with a particular emphasis this year on clubs in impoverished areas trying to boost participation.

Sport England has a 10-year to improve the lives and communities in England through physical activity and sport.

While sports activity has recovered from the pandemic, a parliamentary report last year warned there has been little progress in tackling barriers to participation in sport and physical activity across England.

The House of Commons Public Accounts Committee said nearly two in five adults in England still do not meet guidelines for recommended activity.

Sarah Kaye, Chief Executive of Sported, said: “We continue to see people who are increasingly at risk of being unable to access the benefits of sport because of the growing financial challenges faced by grassroots groups.

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“It’s a privilege to partner with Flutter on Cash4Clubs and we will ensure.”

One of last year’s winners, Welcome House Hull, used the Cash4Clubs grant to help set up Acorn FC, a football team made up exclusively of refugees and asylum seekers. They went on to make history by playing the first competitive match in the UK between asylum seeker teams.

Shirley Hart of Welcome House, commented: “We formed our football team Acorn FC and with the money from the grant we could be taken seriously as we could practise more, appear more professional, play better. We teamed up with Active Through Football and made history by playing the first inter-city asylum seeker competitive football match. We could not have done this without your grant.”

Craig Streeter, Vice Chairman of the London Wheelchair Rugby Club, said: “We appreciate all donations of any amount and would like to say a huge thank you to Cash4Clubs. These donations help fund anything from tournaments to tape and are essential in the progression of the club and our members.

“We certainly do encourage other clubs to apply for the scheme. Wheelchair Rugby is an expensive sport, and any ease of financial burden helps our players from grass roots to Paralympic glory.”

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The post Flutter UKI Launches “Cash4Clubs” Programme appeared first on European Gaming Industry News.

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DATA.BET Rolls out Full-Service Sportsbook Solution

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DATA.BET Rolls out Full-Service Sportsbook Solution
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The company opens a new chapter

DATA.BET, the sportsbook solution supplier, strengthened its portfolio capabilities by adding sports betting.

The new sportsbook covers over 50,000 sporting events per month, featuring over 63 pre-match and 38 live sports, along with 1000+ available markets. From the most popular leagues to niche categories, the company delivers comprehensive sports coverage backed by trusted official data providers. DATA.BET’s 24/7 in-house trading team ensures over 93% market uptime, dynamic odds adjustments, and automated settlements.

Combined with Player Props, operators can deliver a broader, player-centric betting experience. Cashout functionality is also available, allowing players to settle bets early on single and multiple bets. User engagement is further increased through integrated Video Streaming of events for football, American football, tennis, and basketball as well as interactive Widgets across key sports — keeping users engaged within the platform and eliminating the need to seek information elsewhere. This seamless access to match insights, player data, and betting markets enhances the overall experience and supports higher retention, deeper engagement, and increased betting volumes.

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Today, DATA.BET’s portfolio includes esports, sports, and virtual sports, providing a complete solution for betting operators. Integration is available via an upgraded SPA or through a direct Odds Feed. Depending on operator needs and market focus, each vertical can be connected individually or as a combined solution.

“With the expansion of our sports betting solution, we are entering a new phase in supporting our partners,” commented Otto Bonning, Head of Sales at DATA.BET. “This update equips operators with a complete betting solution, while ensuring continued access to DATA.BET’s trusted tools for flexibility, control, and fast content delivery.”

The post DATA.BET Rolls out Full-Service Sportsbook Solution appeared first on European Gaming Industry News.

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That was unforgettable! – The Boomerang Bet “AC Milan vs. Bologna Trip” Instagram Giveaway winner shared his emotions

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Boomerang Bet held the “AC Milan vs. Bologna Trip” Instagram Giveaway from April 14th to May 1st. All followers of the brand’s Instagram account were eligible to participate. To enter, users had to like the giveaway post, tag a friend they’d like to attend the AC Milan vs. Bologna match with, and repost the message to their Instagram Story. On May 3rd, the winner was announced, and the prize included:

  • Two VIP tickets to the AC Milan vs. Bologna match on May 11, 2025;
  • Round-trip airfare (within Europe) to Milan and back;
  • A two-night hotel stay for two.

The contest was made possible because of Boomerang Bet is an Official Regional Partner of AC Milan. In 2025, the strategic partnership between the parties celebrates its first anniversary.

Winner’s experience

The winner of the competition shared his emotions about winning and attending the match between AC Milan and Bologna (The winner’s story is shared with their consent).

How did you first hear about the giveaway, and what made you decide to enter?

I first saw an Instagram Ad about the giveaway. I decided to enter because visiting San Siro had always been part of my long-term plans and dreams.

What was your reaction when you found out you won?

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I immediately called my travel buddy. We were both extremely excited about the trip and couldn’t wait to tell our families and the members of our “football WhatsApp chat” group that we had won.

What was the matchday like? Can you describe the atmosphere at the stadium? Was there a moment that gave you goosebumps?

The matchday was incredible. We made our way from the hotel to the San Siro stadium, and there were already lots of people there, celebrating, having drinks, and enjoying food. When we found our seats and looked around, it was the first time we both got goosebumps at the same time because we couldn’t believe we had actually made it.

What made this trip truly unforgettable for you? Would you do it again? And if so, where would you go next?

What made the trip unforgettable was the incredible atmosphere at the stadium and the celebration of AC Milan’s first goal. The Curva Sud [The AC Milan fan stand] was particularly impressive. After the match, we went out and met some Rossoneri [nickname for AC Milan because of their uniforms with red and black stripes] fans, and we ended up chatting with them in various bars around the stadium for most of the evening.

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Of course, we would love to visit another stadium. Our next goal is to go to PAOK Thessaloniki because of their passionate fans, and we also want to explore Greece.

I would like to thank Boomerang Bet for a wonderful experience. Everything was perfectly organized, and I’d love to take part in future giveaways. Good luck to everyone!

Boomerang Bet Creates Memorable Moments for Fans

Contests hosted by Boomerang Bet offer fans unique and exciting opportunities. In this case, the winner was able to attend a match of his favorite team and visit Milan, a city he had never been to before. This win provided him with an experience that money simply cannot buy. His story proves that anyone can be a winner.

Disclaimer: this contest is not associated with gambling activities.

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MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal!

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Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.

The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.

“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”

The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.

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