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SBC Summit: SBC First Pitch Competition Shortlist Revealed
SBC has revealed the five startups that have been selected as finalists for the SBC First Pitch competition, which will be part of the upcoming SBC Summit this September.
The competition, sponsored by Soft2bet (headline sponsor) and White Swan Data (premium sponsor), is scheduled for Tuesday, 24 September, and will be part of the ‘Global Leadership’ track, hosted at the Feira Internacional de Lisboa.The finalists will present their products and offerings in a 3-minute presentation, followed by a Q&A session, in front of a live audience that includes a judging panel of industry leaders and investment experts.
The five finalists are:
Match Hype: Match Hype scales sports video content creation by transforming raw data into engaging and informative videos. Covering all games and betting tips, the content is available in over 30 languages.
Random State: Innovating immersive iLottery and bingo games, Random State combines the excitement of hypercasual gaming with the rewarding unpredictability of lottery-style experiences.
SavageTech: SavageTech, a B2B SaaS company, has created the world’s first true gamified retention engine for the gambling industry, where users receive avatars and battle monsters with every bet or casino activity.
StatX Sports: StatX Sports provides essential odds and data products to sports leagues, teams, betting operators, and media companies, supporting critical decision-making across the sports industry.
XGENIA: The company is developing modular and versatile AI solutions that encompass all components of an online casino, including risk management, delivered efficiently through a fast and convenient API.
To select the winner, SBC has assembled a distinguished panel of judges, each bringing extensive expertise in sports betting, gambling, and venture capital investments. The expert panel features Adam Krejcik (Principal, Eilers & Krejcik Gaming, LLC), Javier Altamirano (Head of Startups, Sportradar), Mark Blandford (Partner, Burlywood Capital), Martin Collins (Chief Business Development Officer, Soft2Bet) and Paris Smith (Founder, Life Winning). Jesse Learmonth, the host of the Betting Startups podcast, will once again moderate the event.
Sue Schneider, SBC’s VP of Growth & Strategy for the Americas, commented: “Since launching our First Pitch competition, the industry’s response has been overwhelmingly positive, as evidenced by the growing number of applications. This year we had applicants from 18 countries! With the addition of a dedicated StartUpSphere, SBC Summit is truly showcasing the immense potential of startup companies.
“This year’s edition is undoubtedly our most competitive yet, with each of the five shortlisted companies offering innovative solutions that come to fill some gaps in the industry. I’d like to extend a heartfelt thank you to all the sponsors contributing to the prize fund and to the panel of judges who will help us select this year’s winner.”
The winning startup will receive a prize package valued at over €118,000 to support its development and expansion, including:
Are You Watching This? and MetaBet: One year of API access to sports data from Are You Watching This? and gambling data from MetaBet, valued at €44,000.
AWS: €10,000 in promotional credits, usable for a wide range of AWS services, from infrastructure technologies like compute, storage, and databases to emerging technologies such as generative AI, machine learning, data analytics, and the Internet of Things.
GameOn: The drafting and distribution of two press releases, an interview with a US-facing trade publication, a short video interview shared on social media, and inclusion in the GameOn newsletters, valued at €2,300.
Eilers & Krejcik Gaming: A six-month subscription to the Sports & Emerging Verticals service, valued at €23,000.
Royer Cooper Cohen Braunfeld LLC: €4,700 in credit toward gaming-related legal services.
SBC Media: A promotional package that includes six months of advertising on relevant industry news platforms, newsletter placements, and two featured editorials promoting the business, valued at €11,000.
SBC Summit 2025: A 3x3m booth, including turnkey stand build, sponsorship mention, and four complimentary tickets, valued at €15,000.
Square in the Air: A corporate video filmed on-site at the event, two press releases, a social media audit and competitor analysis, and a strategy guide for profile building, all supported on Square in the Air’s social channels. The package is valued at €5,900.
Vegas Kings: An exclusive brand or web design package worth €2,900 from the leading iGaming design and development agency.
Last year’s competition saw SnapOdds, a company that uses mobile camera technology to identify live sports events on TV and streaming and redirect users to options like live wagering markets, odds comparisons, and picks, emerge victorious.
All SBC Summit attendees will have the opportunity to follow the SBC First Pitch competition.
The post SBC Summit: SBC First Pitch Competition Shortlist Revealed appeared first on European Gaming Industry News.
Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.
The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.
Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.
At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”
Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.
Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running appeared first on European Gaming Industry News.
WOWPartners, feeling that there might be not enough chill in the world, introduces their new brand Spinbara — fun, cheeky, and truly unbothered. The star of the show is a laid-back capybara with a love for sports, snacks, chicks, and slot wins. A spiritual cousin to The Dude (yes, we mean The Big Lebowski), Spinbara leads an unapologetically relaxed lifestyle — or, to put it simply, he’s chillin’ like a villain.
Built on KickerTech’s powerful platform and featuring over 65 top-tier providers, Spinbara combines top-notch sportsbook, live betting, virtuals, and casino entertainment with a distinctive brand voice that players will absolutely love.
This new WOWPartners’ brand isn’t just chill — it’s smart. With a full suite of gamification, tournaments, promos, and player retention tools, including cashback, reloads, and exclusive challenges, Spinbara is designed to keep players logging in.
A spokesperson for WOWPartners shares:
“Spinbara is our most relatable brand yet — he’s lazy, lovable, and just, you know, loves living a good life. Who doesn’t, right? Play lazy, win crazy, that’s the motto. We’ve paired this laid-back vibe with a top-shelf product and powerful engagement mechanics. The result is Spinbara, and we can’t wait for players to come chill with the Dude.”
In short, if you’re all about kicking back, playing your favourite games, and not taking life too seriously — Spinbara’s your kind of place.
Play lazy, win crazy!
For partnership opportunities and more information, contact [email protected].
The post WOWPartners Launches Spinbara: The Couch King of Spinning appeared first on European Gaming Industry News.
The Liquor & Gaming NSW (L&GNSW) has launched a compliance campaign focusing on external gambling signage and internal gambling related signage that is visible from the outside of the premises.
Inspectors will be engaging licensees and attending venues to assess compliance.
L&GNSW will be taking escalated enforcement action against any venue found not to be complying with the requirements.
From 1 December 2023, L&GNSW adopted a zero-tolerance enforcement approach regarding external gambling-related signage. This followed a compliance campaign which involved the removal of all external gambling related signage such as “VIP Lounge,” signage that includes dragon imagery or similar, and the removal of adopted imagery including images associated with gaming machines.
External gambling related signage at hotels and registered clubs are subjected to the requirements of sections 43 and 44 of the Gaming Machines Act 2001 NSW (the Act).
These requirements are in place to continue supporting gambling harm minimisation by reducing the visibility and promotion of gambling, particularly to vulnerable individuals and the broader community.
Venues that are not yet compliant should consult the 2023 Compliance Campaign: External gaming signage for hotels & clubs position paper or contact the Hospitality Concierge for additional information on the requirements.
L&GNSW recommends venues conduct self-audits to ensure their obligations and requirements in relation to the Act are met. A Gaming Harm Minimisation Fact sheet is also available.
Breaches of section 43(1) and 44(1) of the Act can result in on the spot fines of $1100 per offence or a maximum fine of $11,000 per offence if prosecuted.
The post L&GNSW Launches Compliance Campaign appeared first on European Gaming Industry News.
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