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Atlaslive: Riding the Esports Wave — Tapping into a Billion-Dollar Opportunity

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Esports is no longer just a trend; it’s a booming phenomenon that’s reshaping the iGaming landscape. As tech continues to weave itself into every part of our lives, the rise of esports has become impossible to ignore. It’s competitive gaming at its finest, with fans cheering for their favorite teams, watching matches with the same passion they have for traditional sports, and, of course, placing bets on the outcomes.

What started as a niche has exploded into a multi-billion-dollar industry, with live broadcasts of esports competitions attracting global audiences. Platforms like YouTube and Twitch have made it simple for anyone with an internet connection to jump in, watch top players and teams go head-to-head, and be part of the action. Like their traditional sports counterparts, successful esports players can pull in impressive earnings, and with major tournaments offering millions in prize money, the stakes are high.

The esports ecosystem is vast, encompassing everything from tournament organization and league development to event broadcasting. As the esports scene expands, so does the betting market, offering fans new ways to engage by placing wagers on their favorite teams, players, or outcomes. This evolution has transformed casual gamers into professional esports athletes, capturing the attention of millions worldwide.

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Thanks to platforms like Atlaslive’s Sportsbook, esports betting is gaining serious traction. We understand the importance of offering a comprehensive iGaming platform that meets the needs of both operators and their audiences. The Atlaslive Sportsbook Platform is your all-in-one solution, featuring real-time transactions, customer relationship management, bonus systems, and a wide range of payment options. With Atlaslive, operators have everything they need to run a seamless and successful betting operation, ensuring an enhanced user experience.

Esports Betting Booms Across the Globe

Esports betting is on the rise across different continents, with North and Latin America emerging as key markets in this exciting sector. Just as traditional sports betting has evolved, esports betting is also seeing rapid innovation. At Atlaslive, we’re particularly excited about the opportunities in Latin America—a region with growing economies and a strong passion for both traditional sports and esports. Games like Counter-Strike and League of Legends are massive here, especially in Brazil, where the esports scene is thriving.

Brazil is a standout market, with a population of around 220 million, many of whom are young and passionate about sports. The country’s love for soccer is now spilling over into esports, with soccer stars like Neymar joining the fun, playing Counter-Strike with pros, and streaming to huge audiences. This crossover has fostered a robust fan culture, not just for traditional esports titles but also for games like Rainbow 6 and the rebranded EA Sports FC, formerly FIFA. Once esports betting is fully regulated here, we’re expecting a surge in popularity.

North America is another major player, with the U.S. leading the global market. In 2023 alone, the esports market in the U.S. was valued at nearly $0.93 billion, and we anticipate steady growth to about $1.46 billion by 2027, driven by a consistent annual growth rate of 9.4%.

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Europe isn’t far behind, generating $1.1 billion in revenue in 2023. With a growth rate of 9.7%, the European market could see revenues surpass $1.76 billion by 2027. Europe’s cultural diversity and deep-seated esports enthusiasm make it a hotbed for games like Dota 2 and CS, with major tournaments regularly held across the continent.

Asia, the largest market, continues to drive the global esports industry, generating over a billion dollars annually across various segments and showing no signs of slowing down.

The Atlaslive Platform is built to be highly customizable, offering a variety of games to meet the specific needs of any market. Our platform is designed with maximum flexibility in mind, allowing operators to target specific markets effectively. Esports is a priority for our Sportsbook, and we’re actively expanding our offerings globally. In partnership with Oddin, we provide a wide selection of cyber events, including Dota 2, Counter-Strike, Valorant, League of Legends, and more, with a range of markets to suit every preference.

Top Esports Games in 2024: Where the Action Is

As millions of fans tune in and the prize money keeps climbing, knowing which games are leading the charge is key—whether you’re a player, a fan, or looking to place a bet. At Atlaslive, we’ve seen a notable increase in betting on games like DOTA 2, CSGO, FIFA, Overwatch, and other top esports titles.

According to Esports Charts, a unique analytical service, leading games like League of Legends, Dota 2, and Counter-Strike dominate the prize pool rankings. League of Legends sits at the top, with over $75 million in prizes, showcasing just how competitive and high-stakes the scene is. Dota 2 also holds strong, with its prize pool hitting the $12 million mark. These significant sums not only highlight the games’ value but also their appeal in the global esports market.

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Source: Esports Charts 2024

Looking at peak viewership, it’s clear which games keep fans hooked. League of Legends leads the pack with nearly 3 million peak viewers, proving its massive appeal. Counter-Strike and Valorant also draw big crowds, with millions tuning in to watch the major matchups.

Source: Esports Charts 2024

 

Picking the Right Esports to Bet On

When it comes to betting on esports, the best advice is to stick with what you know. Having a solid grasp of the game, teams, and players is crucial. Think of it like traditional sports betting: if you’ve never bet on football before, you wouldn’t just randomly choose a league, team, or player without knowing anything about them, right? The same logic applies to esports. Jumping in without any background knowledge is risky.

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Just like the countless football leagues around the world, esports features a wide variety of games, each with its own set of teams and skill levels. Betting blindly on any of them can be a gamble in itself.

Esports betting might seem a bit daunting at first, but it’s pretty straightforward once you get the hang of it. While placing bets before a match is the norm, live betting has become increasingly popular, letting you make wagers as the action unfolds. This adds an extra layer of excitement, allowing you to react in real time as the game progresses.

From Predicting Outcomes to Betting Skins: The Many Faces of Esports Wagering

Esports offers several ways to bet, catering to different preferences. The most common method is real-money betting with fixed odds through online platforms, where you predict the match outcome based on provided odds. Social betting is another popular option, where friends or acquaintances make informal wagers with each other, offering a more relaxed and flexible betting experience.

Another unique aspect of esports betting involves skins and loot boxes, virtual items that players can earn or purchase within games. These can be used as stakes in bets, and some platforms even allow the exchange of skins for real money, making it somewhat akin to traditional cash betting.

Bets can vary widely, from predicting the winner of a match or tournament to more specific outcomes, like the final score or the results of individual games. Odd/Even bets are particularly interesting—you guess whether something like the number of games won, players killed, or rounds played will end up as an odd or even number. Over/Under bets involve wagering on whether a team will score more or less than a figure set by the betting site.

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At Atlaslive, we take the user experience to the next level by offering extensive coverage of popular esports games with competitive odds. Our platform accommodates flexible betting limits suitable for different types of players, along with attractive welcome bonuses that can be tailored through our CRM component.

What sets the Atlaslive Platform apart is our commitment to convenience and seamless operation for our partners. We offer advanced live features, seamless automation, and real-time adjustments to deliver an unmatched betting experience. We prioritize your target market and requirements, ensuring that our team and technology provide perfect customization to meet your needs.

The Power of Gamification in Esports Betting

Esports is a different beast from traditional sports, and it’s essential to develop a strategy that resonates with esports fans. This means understanding their preferences and using the right channels to engage them. At Atlaslive, we focus on creating a betting experience that’s not just engaging but also perfectly aligned with the interests and habits of esports enthusiasts. These fans are typically younger, tech-savvy, and expect a fast, smooth, and thrilling user experience. To stand out in the esports betting market, sportsbooks need to meet these high expectations.

Atlaslive’s advanced CRM system, equipped with personalized marketing and gamification tools, helps keep audiences captivated and loyal. Gamifying esports betting offers numerous advantages for both operators and players. By incorporating rewards, leaderboards, achievements, and points systems, operators can foster a sense of competition that boosts player engagement. This approach not only attracts new customers but also keeps existing ones loyal by offering extra incentives for betting on games or tournaments.

Gamification enhances the betting experience by allowing players to customize their profiles and compete against friends or other players for prizes. Loyalty programs with exclusive rewards and bonuses for long-term players further increase customer retention. Additionally, operators gain valuable insights into customer behavior through analytics tools that track interactions with the Atlaslive Platform. This data helps us continuously refine our services and spot new growth opportunities.

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Gamified esports betting platforms also create a strong sense of community among players. Features like leaderboards and chat rooms enable players to compete and share experiences, strengthening the connection between the operator and the audience. All these elements contribute to higher revenue while ensuring an enjoyable experience for everyone involved.

The post Atlaslive: Riding the Esports Wave — Tapping into a Billion-Dollar Opportunity appeared first on European Gaming Industry News.

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TEN Launches First-ever Fully On-chain Poker Powered by Autonomous AI Agents

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TEN, The Entertainment Network for AI‑Native iGaming, has launched House of TEN—the first fully on-chain poker application featuring autonomous AI agents with trustless, encrypted gameplay.

More than just a technical milestone, the launch signals the arrival of AI-native iGaming—a new category of on-chain entertainment where AI agents and trustless wagering converge. The successful launch of House of TEN illustrates how TEN’s unique, encrypted execution environment is expanding the possibilities for what can be achieved on the Ethereum blockchain. With programmable privacy, verifiable randomness and no off-chain logic, TEN enables fully autonomous, high-stakes games that merge crypto trustlessness with real gameplay complexity.

Poker That Actually Works On-Chain

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Poker has been played for over 200 years, but until now, it couldn’t exist fully on-chain without compromising fairness or privacy. By solving long-standing limitations around privacy, randomness, and user experience—without relying on off-chain components—TEN is enabling games that were previously considered impossible to build on-chain. Users can stake on AI agents with distinct strategies and personalities, earning ZEN—a prediction-based rewards system that converts into future airdrops.

Poker requires hidden information, strategic play and fair randomness—none of which have been possible in previous blockchain implementations without compromising trust assumptions. TEN uses TEEs to deliver encrypted card hands and secure, verifiable randomness, without any off-chain logic.

“We’ve built the world’s first true on-chain poker with AI agents you can stake on. It’s one of the most technically advanced dApps ever deployed in Web3. To make it work, we had to solve cryptographic challenges that most thought were impossible—like fully private card hands, autonomous logic, and fair, tamper-proof dealing,” said Cais Manai, Co-Founder & Head of Product at TEN.

AI Agents That Think, Bluff and Deceive

TEN’s poker experience includes autonomous AI agents with unique personalities and play styles, from aggressive risk-takers to unpredictable wildcards. Players can follow and stake on these agents as they compete in real time. The gameplay experience mirrors leading online poker platforms, only now, it’s fully on-chain, transparent and decentralized. Each hand is unpredictable. Odds move in real time based on player actions, not bots, because the game state is encrypted and can’t be sniped.

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The launch of House of TEN is a live demonstration of what the protocol makes possible:

• Trust in the protocol, not the people.

• Chain-level encryption.

• Lightning-fast finality.

• Seamless user experience (UX) that hides complexity.

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A Glimpse Into What’s Next for Ethereum

While poker is the first showcase, TEN is built to support much more. Its encrypted execution environment enables entirely new classes of on-chain games and AI applications that require privacy, randomness or complex off-chain-like logic—spanning DeFi, gaming and AI-based applications.

“TEN isn’t just another L2—we’ve built what we believe is the most sophisticated infrastructure in the space. This launch proves that real utility, strong user experience (UX), and cryptographic privacy can all coexist on Ethereum. We’re building for the future of institutions, enterprises, and autonomous systems entering Web3,” said Gavin Thomas, CEO of TEN Protocol.

The post TEN Launches First-ever Fully On-chain Poker Powered by Autonomous AI Agents appeared first on European Gaming Industry News.

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Ygam Welcomes Two New Trustees

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Ygam has strengthened its board of trustees with two appointments bringing combined expertise in governance, policy, public affairs and safeguarding.

Judy White joins the Ygam board with over 20 years of experience in governance and operational leadership across the not-for-profit sector. A Chartered Secretary, Judy has a proven track record in governance, risk management, data protection, transformation and stakeholder engagement. She most recently served as Head of Governance at the British Association for Counselling and Psychotherapy (BACP), where she oversaw governance, assurance and risk across the organisation.

Previously, Judy spent seven years at the Gambling Commission as a Senior Manager in Licensing, where she played a key role in assessing complex licensing applications. Judy’s deep understanding of governance frameworks and regulatory environments will provide crucial oversight and support as Ygam continues to grow and evolve.

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Iain Corby joins alongside Judy as an experienced leader with a diverse career spanning consultancy, government policy, and the third sector. His early career included 12 years as a programme management consultant at Deloitte before transitioning into policy work.

Iain has experience working in gambling harms prevention sector, previously serving as Deputy Chief Executive of GambleAware. He is currently the founding Executive Director of the Age Verification Providers Association which prioritises child protection in the digital space. With an MBA from UCLA and a reputation for delivering performance improvements, Ian brings strategic insight, commercial acumen and a wealth of knowledge in public affairs and communications.

Mike Wocik, Chair of Ygam, said: “We are delighted to welcome Judy and Iain to the Ygam Board. Their wealth of experience and expertise will further strengthen our governance and strategic leadership, ensuring we continue to operate at the highest standards. Strong governance is the foundation of our success, and their insights will be invaluable as we grow our impact and evolve as a leader in our field. I look forward to working with them to drive our mission forward and make a lasting difference.”

Judy White said: “I’m excited to join the fantastic team at Ygam. I’m passionate about supporting children and young people, and I’ve been hugely impressed by Ygam’s position as a leader in their field, with a clear commitment to high standards of governance and impact. I look forward to engaging and collaborating with the board and staff to advance Ygam’s vision and mission, ultimately supporting children and young people in safely navigating our increasingly digital world.”

Iain Corby said: “Although it has been six years since I was at GambleAware, I have followed developments in the field from a distance and recognise this is a time of great change and opportunity with the introduction of the new levy. The growing focus on prevention has never been more important, and I look forward to supporting the board, the whole leadership team, and the impressive team that is delivering such a formidable impact for young people across the country and beyond.”

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Narva Communications Becomes Svenska Spel’s New Agency for Corporate Communications

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Narva Communications has become Svenska Spel’s new agency for corporate communications.

“We received high-quality bids from some of Sweden’s leading agencies in Corporate Communication. After a thorough evaluation process, Narva was the agency that received the highest score. They have demonstrated great strategic acumen, strong analytical skills and a very good understanding of Svenska Spel’s mission and communication needs,” Andreas Jerat, Head of Corporate Communication at Svenska Spel, said.

Narva’s assignment includes strategic communication support within Corporate Communication, Public Affairs and financial communication. The assignment also includes the production of annual and sustainability reports. The agreement is valid for two years starting in May 2025, with the possibility of extension 1 + 1 year.

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“We are extremely proud that Svenska Spel has chosen Narva as a partner for its group communications. Svenska Spel is one of Sweden’s most well-known brands with an important social mission. We look forward to working with them to develop communications and help further strengthen the image of Svenska Spel as a role model for games that are offered in a safe and responsible manner,” said Frida Dahlgren, CEO of Narva Communications and account manager for Svenska Spel.

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