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Portuguese start-up FootAR is enhancing the Euro 2024 experience with AR tracking and smart data

With the summer of football heating up, FootAR is showing how live sports can be enhanced with augmented reality. It has created a real-time companion that gamifies the sports experience and emulates player movements with 3D foosball-like figures, adding smart stats and prizes for fans.
FootAR has already made its mark in Portugal, where two notable media organisations have integrated it into their coverage. GMG (Jornal de Notícias) and SportsMultimedia (VSports) use FootAR to bring a 3D experience to Euro 2024 fans.
FootAR is one of 22 companies in the Portuguese games development and creative industries cluster eGamesLab. This ambitious R&D project led out of Madeira aims to attract and develop new talent and technology focused on the growing national video game industry.
FootAR’s platform went live earlier this year. The initial rollout covered Portuguese league games, partnering with some of the biggest Portuguese clubs like SC Braga and CD Nacional before expanding to cover all the matches at Euro 2024. It offers real-time statistics, in-depth analysis, and seamless integration for news outlets covering live games on their websites.
Fans can relive every goal, track every pass, and stay connected to the game with real-time updates and AR-enhanced visuals. The technology allows fans to rewatch the most significant moments in a live game and view them from multiple angles, together with an accompanying audio commentary.
“We understand the insatiable appetite for football data and the desire to go beyond the final score,” says David Olim, Co-Founder of FootAR. “FootAR empowers fans to delve deeper into the action, following their favourite players, teams, and leagues, and is the perfect way for enthusiasts to analyse the beautiful game – but that’s just the start. As a father of two young children, my goal is to shape how younger generations immerse themselves in these communal experiences. Looking to the future, our interests go way beyond sports. We are starting with football, but within five years, we will have personalised experiences for clubs, artists, and brands to build their own interactive events.
Key Features:
Augmented Reality – relive the match’s key moments from multiple angles through 3D AR visuals, and get closer to the action with real-time data overlays to follow the game how you want to.
Custom Data Suite – access in-depth statistics for players and teams such as expected goals, pass accuracy and tackles lost. In-game notifications can be customised, ensuring key moments in the game are never missed..
Audio Commentary – FoorAR can sync with local radio broadcasts, creating a combination of live commentary and live data which really brings events to life.
With FootAR, new avenues for monetizing audience engagement and sponsors are available to media companies and clubs looking for a solution to drive greater fan engagement, as well as opening up new revenue streams through in-game activations.
Fans can transform their football experience today by downloading FootAR for free on Android and iOS and using the Web/Desktop app. Apple VisionPro and Meta Quest versions of the experience are also being developed and will be released in Q3 2024.
The post Portuguese start-up FootAR is enhancing the Euro 2024 experience with AR tracking and smart data appeared first on European Gaming Industry News.
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Movers and Shakers – Beyond integration: Why system interoperability is the real game changer

“Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape.
Dominic Le Garsmeur (CPO) at Fincore, says integrations without a clear interoperability strategy add technical and operational debt, hampering future growth.
System integrations are hugely important for any online sportsbook or casino, adding capabilities and features to drive growth. But integrating without considering and optimising interoperability can do more harm than good by adding technical and operational debt to the business and ultimately hitting growth.
Integrating without interoperability pushes information from one system to another, but the connection itself has no intelligence. It’s a mechanical link, and the systems remain fundamentally separate, each operating with its own distinct rules. Any real understanding, like why that data was sent or what other processes it should trigger, is lost, creating data silos that are technically connected but strategically disconnected.
System interoperability provides the intelligence the connection lacks, establishing a shared operational model for the platform so all systems can act in concert. Most importantly, it creates a future-proof foundation, allowing new capabilities and features to be added with agility and confidence, turning the platform into an engine for innovation rather than a source of technical debt.
Before looking at why interoperability is more powerful than integration, and how companies can solve it, it’s important to understand how disconnects between platforms and systems occur in the first place.
Why does disconnection happen?
Operators acquire their tech stacks in different ways, but usually through a combination of building, inheriting legacy tech, acquisition and third-party providers. This often leads to platform and system silos with little to no compatibility between them.
Ultimately, disconnected systems drag down delivery and without interoperability, companies waste time reconciling platforms and tech rather than advancing forward.
Interoperability is more powerful than integration
Integration often means linking systems at a basic level, but interoperability ensures that data, logic and workflows are aligned and extensible.
It’s critical to have a strategic data layer and shared data structures that enables standardising of data representations, aligning systems at the logic level, not just the interface, and building an architecture designed to unify and extend across platforms.
In complex industries such as gaming, where tech plays such an important role in the user experience and the trust consumers have in brands, system interoperability is the only way to scale with control. In short, integration links, interoperability empowers.
Why interoperability is such a challenge in the gaming industry
Each integration is unique. Why? Because the combination of legacy systems, niche vendors and varying regulations in markets across the world means there is no blueprint for operators to follow.
Remember, most operator platforms are now decades old and were not built with modularity or openness in mind. And even those developing new platforms and systems from scratch often lack the in-house capability to design for interoperability from the get-go.
The risk of not achieving interoperability
When systems don’t interoperate, things start to fall apart. For example, delivery can grind to a halt, with every new feature launch or market entry becoming a grind. There are compliance risks, too, especially when it comes to fractured data and an increased risk of errors and audit gaps.
Then, of course, there is the poor player experience that will be provided. This could be anything from glitchy games to failed deposits and even the wrong marketing communications being sent to the wrong player cohorts.
It also impacts an operator’s ability to develop and innovate, as IT and tech become reactive rather than proactive. And in such a competitive market, this can see a brand quickly fall behind the curve.
How to solve the interoperability conundrum
Ensuring interoperability is a complex and comprehensive undertaking, but there are some high-level things operators can do.
This starts with standardising critical data flows and logic, not just the interface. Remember, a single view of data is what ensures all the platforms, systems and networks communicate with each other in the same language.
Operators should also design for change, as architecture must support long-term growth and plug-and-play modularity. In most cases, it’s best to invest in strategic partners, not just tools.
How strategic partners can help
Partners such as Fincore can provide the strategic clarity operators need, defining what interoperability looks like for them and based on their business goals. We also bring execution muscle – we don’t just design it, we build it.
The right partner also brings compliance confidence. Companies such as Fincore are highly experienced when it comes to interoperability, and everything we do stands up to regulatory scrutiny.
This can be seen in our proven track record for delivering interoperability for everything from complex migrations to global-scale game roll-outs.
A real-world example of interoperability
Fincore worked with a US-based gaming services provider whose legacy systems across its land-based venues had created silos in payments, loyalty and in-resort experiences.
The solution we proposed saw us design and deliver a digital wallet that became the unified digital layer across the physical properties. We also integrated deeply with multiple rigid legacy systems to provide secure and compliant interoperability at scale.
The result? We delivered on time, unlocked a new digital product line and created a long-term tech foundation for the company to continue to build on.
When it comes to integrations, you can always wire systems together, but if you don’t do it in the right way, you get chaos. Interoperability is about creating order within platforms and systems, which in turn allows for unlimited scaling and growth.
And that’s why interoperability is the real game-changer.
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Yaspa and VIALET partner to bolster pan-European payments for iGaming clients

London fintech Yaspa, an award-winning provider of real-time payment, account verification and intelligence solutions for the iGaming industry, has announced its partnership with VIALET, the European-licensed electronic money institution. The collaboration significantly enhances Yaspa’s payment ecosystem, providing iGaming operators and platforms across the UK and Europe with expanded access to instant, multi-currency payment solutions.
The partnership builds on VIALET’s deep experience as a European fintech, offering specialised business accounts and a full suite of payment services designed for digital businesses. For Yaspa’s customers – particularly in the high-growth iGaming sector – these accounts provide a secure, compliant way to hold and manage funds, including those deposited and withdrawn through Yaspa’s instant bank payment solutions.
The result is a powerful, integrated offering that is quickly becoming a preferred choice for operators seeking seamless, multi-currency support for real-time transactions. By combining instant pay-ins and payouts with robust business banking infrastructure, the collaboration delivers a streamlined, scalable solution for managing money across the UK and Europe.
‘A single, powerful platform’
Yaspa CEO James Neville said: “Our mission at Yaspa is to provide iGaming businesses with a single, powerful platform to manage their payments intelligently.
“Partnering with VIALET not only expands our instant payment capabilities across Europe, but also reinforces our commitment to building a resilient, multi-partner ecosystem that offers our clients unparalleled choice and reliability.”
Ioannis Chatziathanasiou, Chief Business Development Officer from VIALET, said: “At VIALET, we are committed to delivering secure, fast, and scalable payment solutions tailored to the needs of digital-first industries. Partnering with Yaspa allows us to extend our reach and offer even greater value to merchants across Europe who demand flexibility, intelligence, and speed in their payment infrastructure.”
Yaspa’s instant bank payments are available across the UK and Europe, ready to integrate seamlessly into the payment systems of both current and future VIALET account holders who want to provide a real-time payment option that is quick to implement and simple for players to use.
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Amusnet Sponsors the Most Traded NFT Collection at the Ortak x B.F.T.H. Arena Awards 2025

Amusnet has been announced as the official sponsor of the Most Traded NFT Collection at the Ortak x B.F.T.H. Arena Awards 2025. Renowned for its commitment to immersive gaming experiences, Amusnet is supporting this distinctive category with a 10,000 FTN prize pool, further reinforcing its dedication to creativity and innovation in the iGaming sector.
Honouring Excellence in NFT Marketplace
The Most Traded NFT Collection category celebrates the collections that have made the biggest impact in the NFT marketplace. From eye-catching designs to real-world utility, these standout projects have captured the attention of traders and collectors alike. With Amusnet’s support, the awards will recognise the visionaries behind the most traded collections shaping the future of digital ownership.
Yerevan at the Centre of Innovation
From 8–11 July 2025, Yerevan will become the focal point of the iGaming world as it hosts Harmony Meetup 7 featuring Fasttoken alongside the Ortak x B.F.T.H. Arena Awards. This four-day event will bring together global leaders, creatives, and innovators to celebrate excellence, share insights, and explore the technologies shaping the next chapter of digital entertainment.
Amusnet and BetConstruct: A Vision-Aligned Partnership
The partnership between Amusnet and BetConstruct is rooted in a shared vision of driving innovation and delivering world-class player experiences. Together, the two companies are redefining the boundaries of the iGaming industry, transforming ambitious ideas into impactful, forward-thinking solutions. Their collaboration is more than a strategic alliance, it is a joint commitment to shaping the future of iGaming.
With a focus on innovation, collaboration and industry recognition, the event promises to deliver an unforgettable experience in the heart of Armenia.
The post Amusnet Sponsors the Most Traded NFT Collection at the Ortak x B.F.T.H. Arena Awards 2025 appeared first on European Gaming Industry News.
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