Scientific Games and Fremantle Continue Successful Licensing Partnership with Iconic TV Game Show Brands
Scientific Games and Fremantle, a world leader in creating, producing, and distributing entertainment content worldwide for over 100 years, will continue their longtime partnership to bring iconic TV game show brands including THE PRICE IS RIGHT, FAMILY FEUD, and PRESS YOUR LUCK to lottery players. THE PRICE IS RIGHT themed games and promotions are available to lotteries in Australia, Canada, France, the UK, and the US, with FAMILY FEUD themed games available in Canada and the US and PRESS YOUR LUCK games in the US.
“We are delighted to continue this incredible partnership with Scientific Games. Their continued success with bringing our iconic brands to lottery fans around the world is unparalleled,” said Erica Gadecki, SVP Partnership Solutions for Fremantle.
Scientific Games, the world’s largest lottery games company, has launched more than 100 different games featuring these evergreen brands over the years across various categories including instant scratch, Fast Play, and digital. The game show brands are also featured in the company’s digital second-chance promotions and individual winners events, as well as multi-state lottery Linked Games.
“We are thrilled to continue our partnership with Fremantle and look forward to collaborating on more engaging lottery experiences together. Some of the most entertaining licensed brand lottery products offered by Scientific Games are themed to Fremantle TV game shows. Our game design teams continue to push the limits on creative ways to immerse players in their favorite game show brands,” Tina Hoover, VP of Licensing for Scientific Games, said.
“We have found that these game show brands work really well in the iLottery space as they have play mechanics that players already know and love. We can bring that same excitement from TV to iLottery so players can enjoy digital lottery games featuring game shows they have watched for years,” Hoover said.
Debuting in 1972, THE PRICE IS RIGHT is the longest-running TV game show. The show offers audience members the opportunity to compete for cash and prizes by guessing the price of merchandise. FAMILY FEUD features two families, each represented by five members, who compete against one another to name the most popular answers to the survey questions to win cash and prizes. PRESS YOUR LUCK is a game of wits, strategy, and high stakes as contestants try to avoid the iconic WHAMMY for a chance at life-changing cash and prizes.
Scientific Games provides retail and digital games, technology, analytics, and services to 150 lotteries in 50 countries around the globe. The company is a digital lottery innovator offering entertaining game content and industry-leading digital programs, including CRM, loyalty, promotions, second chance, mobile and web applications.
