Swintt Expands Distribution Network Through New Deal with Light & Wonder
In-demand software provider teams up with premium content, hardware and systems provider to increase its digital footprint in regulated markets worldwide
Swintt, the sought-after software developer behind next-generation hits Electric Elements and Candy Gold as well as classic fan favourites like Seven Seven Pots and Pearls and Extra Win X, has announced it will now join forces with iconic firm Light & Wonder to distribute its slots globally.
Although perhaps best known for its popular land-based slot franchises like the world-renowned Dancing Drums and Rainbow Riches series, Light & Wonder has very efficiently gone about setting itself up as one of the leading suppliers of iGaming solutions through the power of its aggregation platform.
With this innovative system connecting players, studios and operators in a single integration, the Light & Wonder game aggregation portfolio currently includes 4,000+ titles from over 60 studios with this extensive line-up now set to be boosted by the presence of SwinttGames and SwinttPremium releases.
Dealing with the two categories in order, SwinttGames offers the very latest in graphics and sound and is known across the industry for its innovative and often ground-breaking bonus features. Among the Xtra series titles that will soon be available via Light & Wonder, all players on platforms supplied by the Light & Wonder’s aggregation platform will be able to enjoy the new Jade Blade XtraSplit and Swintt’s most successful slot to date in the tiki-themed Aloha Spirit XtraLock. Not only that, but they’ll also be able to join a British film and football icon for the adventure of a lifetime in The Crown starring Vinnie Jones.
Fans of classic games, meanwhile, will also be well-catered for courtesy of the SwinttPremium range. With these games all combining the iconic graphics and sounds of the sort of land-based slots that Light & Wonder have specialised in over the years, players can soon look forward to trying out Extra Win X, Cleopatras Pearls and the brand-new Seven Seven Pots and Pearls with its four linked jackpots.
With all of this and more soon available to all operators on the Light & Wonder platform, Swintt will look to leverage the deal with Light & Wonder to ensure its games are available in regulated markets worldwide and will soon also be accessible in the Italian market for the first time.
“While Swintt is always on the lookout for advantageous partnership deals, there can be no denying this latest collaboration with Light & Wonder is significant given the standing of the brand and its extensive reach in regulated markets worldwide,” the Head of Business Development for Swintt, Lars Kollind, said. “By joining forces with Light & Wonder, we’ll be able to ensure both SwinttGames and SwinttPremium releases are available to all operators who use Light & Wonder’s aggregation platform for their game aggregation needs, allowing us to further strengthen our digital presence globally while also preparing us to enter the Italian market for the first time; an exciting development that we’re very much looking forward to.”
“With 4,000+ top titles from over 60 sought-after software providers in the iGaming industry, Light & Wonder’s aggregation platform has everything operators need to supply the ultimate entertainment experience in just one integration,” the Commercial Director for Light & Wonder, James Bustin, said. “We’re always looking to make our offering even better and teaming up with Swintt will enable us to do precisely that. With its innovative catalogue of SwinttGames as well as more traditional SwinttPremium releases, the studio has something for everyone and we’re sure it will prove a popular addition.”
