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ACMA Reveals Breach of In-play Betting Rules by Top Wagering Companies

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The Australian Communications and Media Authority (ACMA) has found the operators of Ladbrokes, Neds, bet365 and Sportsbet to have breached interactive gambling rules.

The operators were said to have used “Fast/Quick Codes” which allow in-play betting on sporting events; under the Interactive Gambling Act 2001 this is not allowed, except under certain circumstances, such as placing the bet over the phone.

Fast/Quick Codes are provided to customers by operators when they use their website or app to build an in-play bet. This Fast/Quick code can be quoted by the customer when they place their bet over the phone along with how much the bet amount is.

In this particular case, the ACMA found that Entain, Hillside and Flutter-owned Sportsbet individually generated Fast/Quick Codes for each particular in-play bet, but that this was done via either the operator’s website or app, not via phone.

Following the investigations, the ACMA has decided for the time being not to take further enforcement action against the operators in question. Indeed, steps have since been taken to ensure their Fast/Quick Codes comply with interactive gambling rules, including being generated before events, meaning they will be generic for all customers.

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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