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Bidstack Team Up with AtPlay in the Nordic Market

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3 – Bidstack is pleased to announce a new strategic partnership with AtPlay, which will see them act as a reseller for Bidstack’s suite of in-game advertising products in the Nordic market.
Bidstack has been pioneering the in-game advertising industry since 2017 and will offer AtPlay access to 400+ video games and more than 100 million monthly active users. Bidstack has delivered award-winning gaming campaigns for brands such as Pizza Hut, OneFootball, Marriott Bonvoy and Paco Rabanne and works in partnership with industry-leading game developers such as Sports Interactive, Ubisoft and Miniclip.

AtPlay launched in early 2023 as a dedicated media business that is entirely focused on gaming advertising. They connect brands with gamers through engaging marketing campaigns that utilise the best technology and games available across a variety of platforms. With expert knowledge of the gaming advertising landscape in the Nordics, AtPlay helps clients navigate the fragmented gaming marketplace to deliver effective campaigns in premium gaming titles.

The Nordic market is hugely influential in the gaming industry, with studios such as King, Mojang and EA Dice producing some of the world’s biggest titles, including the likes of Candy Crush, Minecraft and Battlefield. The video games market in the Nordics is expected to generate a revenue of $2,396.00m in 2023, while two out of three people in Scandinavia now play video games, making it an attractive proposition for advertisers looking to engage their target audience.

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On partnering with Bidstack, Henrik Flateland, CEO and Founder at AtPlay, said, “When building our offering for the Nordics, Bidstack was number one on our shortlist of potential in-game partners. I’ve known them for years and have followed their success in this space, where they have established themselves as an industry leader.

“AtPlay helps brands to reach and connect with gamers through engaging marketing and has established a robust platform with the best technology and premium partners to deliver safe and effective campaigns in and around games.
“Our partnership with Bidstack is important to us, as it ensures that we can provide our clients in the Nordics with state-of-the-art in-game advertising.”

SVP of Bidstack Media, Natasha Whitfield-Niven added: “The Nordics is a really important market for us, and we’re delighted to be working alongside AtPlay to deliver engaging gaming campaigns across the region. We are continuing to expand our reseller network and are delighted to now have a stronger commercial footprint in the Nordic market.

“Having worked with Henrik previously, we are well aware of his passion and dedication when it comes to in-game advertising, and we are excited to enter this strategic partnership with him and AtPlay.”

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Press Box PR strengthens team with addition of ex-Betway and Stats Perform content editor Will Rook

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Press Box PR strengthens team with addition of ex-Betway and Stats Perform content editor Will Rook
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Fast-growing digital PR agency has offices in London and Manchester 

Digital PR agency Press Box PR has strengthened its content team with the appointment of Will Rook as Senior Creative Content Manager.

Rook spent seven and a half years at Betway Group in various editorial roles between 2016 and 2023. He later worked with Stats Perform as Project Manager and Content Editor to help manage the delivery of its sports betting editorial content for their clients and produce much of the English language content himself.

He joins the content team at Press Box to develop engaging sports campaigns that leverage global trending topics from ideation through to execution, to earn top-tier media coverage for clients across multiple sectors, including sports, betting and gaming.

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Press Box is an earned-first digital PR and content agency, delivering B2C and B2B communications, with specialisms in sport, betting and gaming, finance, consumer lifestyle and hospitality and catering brands.

Founded in 2019 by former Ladbrokes PR manager Alex Donohue, Press Box PR now employs more than 40 people across its offices in London and Manchester.

Rook said: “I’m really grateful for the opportunity at this stage of my career and can’t wait to get started. I’m excited to be joining a team that is growing and am looking forward to contributing to the success of the agency and our clients.”

Greg Johnson, Head of Content at Press Box PR, said: “Brilliant content is at the heart of what we do at Press Box and Will’s arrival further strengthens our team. His deep knowledge of sport and betting, combined with his proven ability to come up with great ideas and produce relevant and newsworthy content will help us continue to exceed expectations for our clients.”

The post Press Box PR strengthens team with addition of ex-Betway and Stats Perform content editor Will Rook appeared first on European Gaming Industry News.

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HELLISH 7 HITS FROM HÖLLE

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“Hellish 7 Hold & Win”, (Höllische 7 Hold & Win in German) is now live, a spicy Classic Series slot from the Berlin-based developer Hölle Games.

This is a new summer edition in the Hellish Seven franchise, known for its high volatility, hellishly good payouts, and hard rock riffs. The new entry features Hold & Win, where, if players can fill the reels with (any) cash symbol, they will win the impressive 7777x main prize! Mini, Major and Mega jackpot payouts can be scooped up along the way too, awarding more instant cash wins, and ladder & card gamble mini-games also allow potential bonus winnings.

Players can directly buy entry into the feature if they want to skip the base game, or they can opt to use Feuer Stake which is a Stake Boost feature that increases the chances of hitting the Hold & Win for only a 1.5x stake multiplier spin cost.

The game is now available for MGA with other territories following soon. Hölle Games will release another flamin’ good slot later this month with Dragon’s Diamonds, a 5×6 scatter cascade featuring the titular dragon and huge multiplier win potential.

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The post HELLISH 7 HITS FROM HÖLLE appeared first on European Gaming Industry News.

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Booming Games Partners with Bitville Gaming to Strengthen African Presence

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Booming Games Partners with Bitville Gaming to Strengthen African Presence
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Booming Games, a top-tier developer of high-end slot content for the global iGaming industry, is proud to announce a strategic partnership with Bitville Gaming, a leading provider of innovative and compliant gaming solutions across South Africa and emerging markets.

This collaboration marks a significant milestone in Bitville Gaming’s ongoing mission to deliver world-class gaming content to licensed operators and regulated markets. The partnership enables Bitville Gaming to integrate Booming Games’ full portfolio of award-winning slot titles, featuring engaging themes, innovative mechanics, and premium-quality graphics into its content distribution network.

Booming Games continues to expand its global footprint, and this new partnership represents a significant step in bringing its games to emerging regulated markets. With a shared focus on integrity, entertainment, and compliance, both companies are well-positioned to offer enriched player experiences while meeting the highest standards of regulatory oversight.

This partnership is effective immediately, and integration efforts are already underway to ensure Booming Games titles are readily accessible to licensed operators across the region.

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Solomon Godwin, Head of Africa at Booming Games, said: Partnering with Bitville Gaming offers an exciting opportunity for Booming Games as we expand our reach across Africa. This collaboration allows us to deliver our premium gaming experiences to a broader audience while continuing to meet the evolving needs of our players. We’re thrilled to introduce our high-quality, immersive titles, including Buffalo Hold and Win Extreme, 64 Gold Coins Hold and Win, Gold Gold Gold 5000, and Ronaldinho Spins to players on the Bitville Gaming platform”.

Andrew von Hoesslin, CEO at Bitville Gaming, added: “The Bitville team is delighted and thrilled to announce our partnership with Booming Games. Their innovative, entertaining and cutting-edge online slot games are a perfect fit for Bitville’s platform. We can’t wait to bring this exciting gaming experience to operators in the African market. This collaboration is a testament to our commitment to delivering the best in online entertainment.”

The post Booming Games Partners with Bitville Gaming to Strengthen African Presence appeared first on European Gaming Industry News.

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