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Exclusive Q&A w/ Alex Petrenko, CEO and Co-Founder of Zibra AI

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  • Could you share some insights into your journey and professional background, highlighting key experiences that led you to initiate Zibra?

My journey in the tech and gaming world began after graduating from the National Aviation University in Kyiv, specialising in management and logistics. Prior to Zibra AI, I held senior business development roles at CoWorking Platforma and Talkable, gaining valuable insights and experience working on business strategies and development dynamics with companies like General Assembly, Y-Combinator and influencers like Steve Wozniak to organise offline events for the tech community and build a separate revenue stream around educational events.

As a passionate gamer and technology enthusiast, I’ve always been interested in new game titles, but as games become more complex, their development has become lengthier. Game developers now require considerably more time and resources to craft immersive and sophisticated gaming experiences that can cater to the ever-growing demands of the player community.

The desire to change this and aid developers of all sizes to create amazing titles and experiences for gamers, led me to create Zibra AI alongside our amazing co-founding team of Vladyslav Zavadskyi and Den Dmytrenko. Earlier this year, with the help of our fantastic team, we succeeded in securing funding from both the inaugural a16z Games SPEEDRUN (the only company to be chosen from Eastern Europe) and from Epic’s MegaGrant program. Witnessing the potential of Generative AI, particularly in streamlining game development and enhancing VFX (Visual Effects) creation, ignited the vision for Zibra AI. Our mission is clear: enabling game developers, VFX artists, and creators to revolutionise their workflows and create exceptional experiences.

 

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  • Delving into Zibra, what sparked the creation of the platform? What were the core founding principles for Zibra?

Being a gamer with a strong interest in emerging technologies, I was always inspired by what these advancements could offer to the gaming world, both behind the scenes on the development side but also the impact to the end-user, the players. Game development, though rewarding, often faces lengthy and challenging development cycles. Recognising the potential of AI to alleviate these hurdles, especially in the realm of asset and VFX creation, sparked the inception of Zibra AI in 2021. Our core founding principles revolve around leveraging Generative AI to simplify the creation of 3D assets and VFX, empowering game developers and artists to enhance their workflows and bring their visions to life with efficiency and creativity.

 

  • Generative AI has the potential to democratise creativity. How is Zibra AI making this technology accessible and user-friendly for a broader audience of content game developers and Visual Effects artists, including those with varying levels of technical expertise?

Zibra AI is dedicated to democratising game development and visual effects through the creation of easy and affordable products. All the solutions with our platform are designed with a user-friendly interface, ensuring accessibility for creators of all skill levels. We’ve placed a strong emphasis on intuitive tools and a seamless user experience, allowing content developers, from beginners to experts, to utilise the power of Generative AI effortlessly. We’ve worked tirelessly to ensure our platform caters to varying technical proficiencies, enabling a diverse audience to embrace AI-generated 3D assets and VFX, ultimately democratising the creative process in the gaming and visual effects spheres.

 

  • Zibra aims to streamline 3D content generation. Could you quantify the success achieved in simplifying and democratising this process? Providing data on user numbers and the time required to create 3D content using the platform would be valuable.

We are thrilled that Zibra AI has recently surpassed 100,000 users, primarily consisting of game developers leveraging our platform for VFX creation. The feedback from our growing community has been overwhelmingly positive, empowering even indie developers to swiftly craft high quality VFX without requiring specific prior expertise. This allows them to test and validate their creative concepts, without any delay. Zibra AI solutions enable easy creation of new immersive experiences and game mechanics based on real-world physics (liquid, smoke & fire). Soon, Zibra AI tools will also make it possible for creators to easily generate in-game assets based on almost any input, whether it be text, video or image references. Our mission is to give game developers of all levels unprecedented amounts of freedom to experiment and customise their games, (using a single prompt) to create the best experience possible for players.

 

  • Looking at the global market, how do you envision Generative AI shaping the future of visual effects and media production, and what role do you foresee Zibra AI playing in this transformative journey?

Generative AI holds immense potential in shaping the future of visual effects and media production. As the technology advances, we foresee a future where Generative AI seamlessly integrates with creative workflows, significantly accelerating content creation and enhancing the overall quality of visual effects. Zibra AI aims to be at the forefront of this transformation, empowering artists and developers with efficient AI-powered solutions that enhance their capabilities and artistic visions. Our role is to continually innovate, ensuring our platform remains aligned with the evolving needs of the industry, ultimately contributing to a future where creativity and technology harmoniously coexist. We are not trying to replace human jobs but instead empower those and maintain a community who help each other and create more amazing gaming experiences.

 

  • Please elaborate on the standout features of Zibra powered by AI, which captivate users and developers in the realm of 3D content creation.

One of our primary platform offerings is Zibra Effects. A powerful AI-assisted solution to create dynamic smoke, fire, liquid, and clothing Visual Effects for games. All Zibra Effects products are equipped with a unique AI-layer that speeds up object prototyping and accelerates the performance of the simulation itself. What sets Zibra Effects apart is its ability to provide real-time interactivity, enhancing the immersivity. It’s a low-code tool that drastically simplifies the complex process of VFX creation, saving developers significant time. Additionally, we offer a free version of Zibra Effects for users to explore and experiment with, allowing them to experience firsthand the transformative capabilities of AI-assisted tools.

 

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  • Data privacy and ethical AI use are growing concerns. How does Zibra AI ensure responsible use of Generative AI and maintain a strong commitment to data security and user privacy in your products and services?

At Zibra AI, data privacy and ethical AI usage are paramount. Our platform only uses proprietary models and data sources to build our features. We are committed to not creating or using an open source model that scrapes the internet and users’ data. We remain committed to transparent communication with our community and ensuring that our technology is harnessed responsibly and ethically, respecting both user privacy and societal norms.

 

  • Are there upcoming features within the Zibra pipeline that you can share with us, offering a glimpse into the platform’s evolving capabilities?

This autumn we’ll be announcing an important step forward for file compression of visual effects (ZibraVDB). This tool will allow something that was previously close to impossible to achieve – having volumetric/3D VFX in games. VFX will look much more realistic, whilst the significant compression of file sizes (up to 100x smaller than the current standard) allows for a wider use of high-fidelity VFX within different environments and across platforms previously unable to compute such large files. It’s a huge milestone in our mission to continually evolve and empower creators with cutting-edge tools and capabilities.

 

  • Can you showcase some instances of 3D content generated using Zibra, underlining its prowess in empowering creators?

Absolutely. Creators regularly share their works within our Discord community, showcasing how our solutions can be applied in various use cases. One notable instance was a simulation involving a pool cleaning scenario, where the water physics generated were lauded as even superior to those in renowned games like Starfield. Additionally, we’ve seen impressive 3D AR/VR reconstructions that underscore the prowess of Zibra AI in empowering creators to realise their visions in the virtual world. Our community loves to share their first hand experiences using Zibra Effects. For example, game developer Lee Vermeulen’s social media videos earlier this year, showcasing Zibra Effects real-time liquid, smoke and fire simulations in AR have gone viral!

 

  • Lastly, reflecting on your role as the Co-founder and CEO of Zibra AI, what advice or insights would you share with aspiring entrepreneurs trying to get into the fields of AI and Gaming?

You need to embrace your passion for AI and/or gaming and stay relentlessly curious and up-to-date as both are ever-evolving fields. Much like the journey of a lifelong learner, remember that success often emerges from a foundation of persistence. Above all, stay true to your vision and persevere through challenges. Entrepreneurship and building a product/company should be an exciting journey. Try to keep this front of mind and enjoy the process through all the ups and downs.

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Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams

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This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match.

iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.

Visitors to stand K60 can expect:
– A full-on tennis court setup with sleek design and interactive elements
– Signature cocktails and premium branded merch
– Real talk with the 22Bet Partners team: whether you’re looking to scale an existing collab or launch something new, they’re available
– A dynamic quest from Lucky Media — complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon

As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game — and leave with more than just a handshake.

“We’re thrilled to join iGB Live 2025 in London — an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. It’s where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60”, says Yan, CEO of 22Bet Partners

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Ready to serve up new wins? Meet 22Bet Partners at stand K60.

Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.

The event is a perfect opportunity to see 22Bet Partners’ latest initiatives and partnership opportunities in action.

The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.

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Meet MegaList: The Rising Force in iGaming Affiliation

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There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.

In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”

So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.

The iGaming Affiliate World: Why It (Still) Matters

Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.

Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.

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It’s simple:

  • Informed players make better choices.
  • Strategic affiliates deliver better traffic.
  • Everyone wins. Except, of course, the shady operators who preferred it the other way. 

Meet the MegaList Brands

These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.

MegaCasinoList


Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.

That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.

They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.

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MegaTipsList

If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.

MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.

Designed for bettors who like to stay informed without needing a PhD to understand the odds.

MegaBetList

For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.

MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.

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From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.

Why This All Matters (And Why It’s Working)

The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.

That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.

And if we may drop in a little vision while we’re at it:

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“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”

For once, a statement that isn’t just inspirational filler.

So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”

 MegaList has both, and a track record to prove it.

Explore MegaList’s network:
🔗 MegaAffiliatesList.com

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Atlaslive Analysis: European Gambling Market Enters €123.4 Billion Digital-First Era

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Atlaslive, a premier iGaming platform provider, today released a comprehensive analysis of the European gambling market transformation, revealing that the industry’s €123.4 billion revenue base is undergoing unprecedented digital evolution. The analysis, based on latest market intelligence from European Gaming & Betting Association in partnership with H2 Gambling Capital, identifies mobile gaming as the dominant force reshaping player engagement across the continent.

Mobile Revolution Drives Market Transformation

Atlaslive’s analysis reveals that mobile devices now generate 58% of Europe’s online gambling revenue in 2024, with projections indicating this figure will surge to 67% by 2029. This mobile-first transformation represents a fundamental shift in how operators must approach platform development and player acquisition strategies.

“The data unequivocally demonstrates that the future of European gambling is mobile-first,” said Anastasiia Poltavets, CMO at Atlaslive. “Operators who fail to prioritize mobile optimization and user experience will find themselves increasingly marginalized in a market where player expectations have fundamentally evolved.”

Online Gambling Accelerates Toward 45% Market Share

The analysis identifies online gambling as the clear growth engine of the European market, with digital channels expected to command 45% of total gambling revenue by 2029, up from 39% in 2024. This €66.8 billion online market projection represents a 6.9% compound annual growth rate, significantly outpacing the 1.8% growth expected in land-based gambling.

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Key growth drivers identified by Atlaslive include:

  • Casino games leading digital adoption: €21.5 billion in 2024, growing to €30.8 billion by 2029
  • Sports betting momentum: €13.7 billion online revenue with 6.9% annual growth trajectory
  • Lottery digital transformation: Strongest growth potential at 7.7% annually, reaching €10.4 billion by 2029

Geographic Disparities Signal Untapped Opportunities

Country-by-country analysis reveals significant market maturity variations across Europe, presenting strategic opportunities for technology providers and operators.

Digital Leaders:

  • Sweden: 68.3% online share
  • Finland and Denmark: Both at 68.1% online share
  • Strong mobile adoption and regulatory frameworks driving digital-first engagement

Growth Markets:

  • Italy: Europe’s largest market at €21.0 billion with only 21.7% online penetration
  • Germany: €14.4 billion market with 22.6% online share indicating substantial digital expansion potential
  • France: €14.0 billion market with significant room for online growth

Strategic Implications for Industry Stakeholders

The Atlaslive analysis identifies several critical success factors for market participants:

For Operators:

  • Mobile-native platform architecture becomes non-negotiable
  • Omnichannel integration essential for capturing cross-platform player value
  • Geographic expansion strategies should prioritize markets with low online penetration

For Technology Providers:

  • Platform scalability must accommodate sustained high-growth environments
  • Cross-jurisdictional compliance capabilities increasingly valuable
  • Mobile-first development methodologies essential for competitive positioning

Market Resilience Demonstrates Industry Maturity

Despite digital transformation, analysis confirms the continued relevance of land-based gambling, which maintains €75.5 billion in 2024 revenue and projects steady 1.8% annual growth. This dual-track evolution demonstrates industry maturity and the enduring appeal of gambling experiences.

“The European gambling market is demonstrating remarkable sophistication in its evolution,” added Anastasiia Poltavets. “Rather than simple digital displacement, we’re witnessing the emergence of a truly integrated ecosystem where online and land-based channels complement and enhance each other.”

To explore the full report, regional breakdowns, and strategic insights for 2025 and beyond, visit: https://atlaslive.tech/blog/the-european-gambling-revolution-euro1234-billion-market-transforms-in-the-digital-age.

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This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

The post Atlaslive Analysis: European Gambling Market Enters €123.4 Billion Digital-First Era appeared first on European Gaming Industry News.

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