Austrian win2day launched Fennica Gaming’s eInstants that appeal to female and younger adults

Fennica Gaming’s renowned eInstants keep conquering new markets and are now available in Austria. Fennica Gaming is a subsidiary of Veikkaus, the Finnish national lottery. The Austrian win2day launched Fennica Gaming’s eInstants in their online store at the beginning of September. The eInstants, which have been designed for casual-gaming-like mobile gaming appeal to female and younger adult players in particular.

“We have managed to create games that appeal to female and younger players in many markets. Of course, we have years of experience of the Finnish market, where the share of women players has risen, being currently up to over two thirds of the total number of eInstant players. Also, in the markets where we are currently live, the trend seems to be the same: more and more young and female players are finding these games attractive,” says Joonas Tirkkonen, Portfolio Development Manager at Fennica Gaming.

“In fact, our whole cooperation with win2day has been, quite appropriately, powered by women. It all started with two Austrian ladies Vera Mayr, Head of Lottery & User Growth, and Antonia Zach, Manager Product Development eInstants from win2day.

“After we had started the first discussions with Fennica Gaming, we quickly realized that their eInstants are filling a gap in our portfolio and that they could be a success story in Austria. Because of the responsible nature of the eInstants, they would complement our wide offering of games and fit well with our high responsible gaming standards, explains Vera Mayr from win2day.

“Working together with the experts of Fennica Gaming on the game portfolio, as well as on the integration, was a pleasure, and we are really looking forward to the next few months, filling the casual-gaming-like spot in our eInstant portfolio, states Antonia Zach from win2day.

“win2day is really a forerunner in digitalization among the Lotteries. Therefore, it was easy to continue the discussions about the integration process. Our responsible eInstants offer more entertainment into play because of their casual-gaming-like mechanics and their duration. It has been a privilege to work with such professionals at win2day, says Fennica’s Kirsi Lagus, SVP Products and Portfolio from Fennica Gaming.”