Hard Rock International Kicks Off 24th Annual PINKTOBER Campaign in Support of Breast Cancer Awareness and Research
Hard Rock International continues its longstanding support of breast cancer awareness and research with the return of its annual PINKTOBER campaign. Throughout the month of October, Hard Rock Hotels, Cafes, Casinos, Rock Shops, Bet and Games around the globe are “going pink” by participating in fundraising efforts supporting the Hard Rock Heals Foundation, the charitable arm of Hard Rock, with proceeds benefiting the American Cancer Society and local charities. Adding to the millions of dollars donated throughout the history of the campaign, PINKTOBER raised over $1 million for breast cancer awareness and research last year alone, the largest single amount Hard Rock has raised since the program’s inception in 2000.
“Hard Rock is proud to unite globally for the 24th PINKTOBER campaign and create philanthropic activations that support organizations which benefit survivors, thrivers and those impacted by breast cancer,” Jim Allen, Chairman of Hard Rock International, said.
Hotel Activations & Events
Hard Rock Hotels around the globe will host philanthropic-centered activations such as live concerts benefitting breast cancer research, plus engaging donation opportunities across local properties. Hard Rock Hotels is continuing the Sound of Your Stay program and in partnership with Gibson have created PINKTOBER, custom-designed guitars that will be displayed throughout properties. Guests can check out the guitars and make a donation through a QR code to help join fight against breast cancer. Hard Rock Hotel guests will also have the chance to indulge in pink-themed drinks, treats and exclusive spa treatments at the Rock Spa all month long.
Stay Strong Survivor Stays
Hard Rock Hotels encourages all fans to nominate fighters, survivors and caregivers. Each week throughout October, one deserving winner will receive a $5000 donation to the American Cancer Society in their name, a four-night all-inclusive stay for two in Punta Canta, Vallarta, Cancun, Riviera Maya or Los Cabos and a personal coaching session with breast cancer thriver & wellness guru, Samantha Harris.
Hard Rock X Samantha Harris
Hard Rock Hotels is teaming up with Samantha Harris, Emmy-winning TV host, bestselling author, certified health coach & trainer and breast cancer thriver, for sharing special content featuring tips from Samantha’s “Your Healthiest Healthy” book and online courses. Exclusive videos will be available for in room viewing and on the hardrock.com/PINKTOBER website. Additional tips will drop every Wednesday on Hard Rock Hotels’ Instagram where Samantha will provide advice on sleep, nutrition and feel-good workouts to help survivors, thrivers and others feel their best.
Limited-Edition PINKTOBER Pin & Merchandise
In partnership with American Cancer Society, Hard Rock International and the Seminole Tribe of Florida are celebrating tribal member Nancy Frank’s 20th anniversary of breast cancer survival with a special, limited-edition pin designed by tribe member and Native American artist Victoria Billie Osceola. 100% of proceeds from the commemorative pin, available throughout October and Indigenous People’s Month in November, will go to American Cancer Society.
In addition, Hard Rock International is offering exclusive limited-edition merchandise in support of breast cancer awareness and research, including a PINKTOBER-themed Hard Rock t-shirt, hat, water bottle, and tote bag. Through the Hard Rock Heals Foundation, a portion of proceeds will go to charities that help raise awareness and funds for breast cancer research.
The PINKTOBER commemorative pin and 2023 retail collection are now available in stores and online at Rock Shops.
Hard Rock Bet Online Sportsbook & iCasino Activation
In honor of PINKTOBER, Hard Rock Bet will make a donation to the Hard Rock Heals Foundation for every qualifying referral to its highly-rated online sportsbook and iCasino during the month of October.
Hard Rock Games
Hard Rock Games support PINKTOBER this year with a donation to the Hard Rock Heals Foundation that increases based on the volume of community spins on the free Hard Rock Jackpot Casino game. In addition, players in participating Hard Rock Games products can earn free entries all month for the chance to win their choice of limited edition PINKTOBER merchandise.
