Latest News
NSoft and Madasava Introduce a Game-Changing Offline Betting Experience

Imagine being able to place your bets without an active internet connection. Sounds magical, right? We have made it possible.
Through a ground-breaking initiative, Nsoft and its partner Madasava, are introducing a progressive web mobile application that revolutionizes betting by facilitating it in an offline environment.
In the constantly evolving world of technology, we seek to bring this solution that pushes boundaries even further, and bridges gaps which exist today in places where the internet still is a scarce commodity.
Harness the Power of the SMS
Gone are the days when lack of internet connectivity meant no play. With our innovative mobile application, users can place bets on pre-match events, participate in virtual games, and even try their luck in online lotteries through the simple use of our offline betting application.
Yes, you read that right: all of these activities can be performed offline – without internet connectivity. Our application creates a revolutionary and user-friendly betting landscape that transcends all traditional barriers, making the process as seamless as if you were online.
A Fluid, Intuitive Experience
The application has been designed to replicate the smooth and intuitive betting experience you are accustomed to online. Using this application is not different to placing a bet online. Players can easily choose, add and remove selected bets to their bet slip, which once confirmed by the player, is automatically translated to an SMS code, which is used to place the bet from anywhere, from their mobile device, with no need for any internet connectivity.
Not only can users place bets offline this way, but the application also seamlessly allows users to register, deposit and withdraw money from their betting accounts directly from their device, with
no internet connection, thereby creating an inclusive and empowering ecosystem for players everywhere, especially in regions where internet connectivity is limited.
And for those in fear of not having the latest odds and payout information, the application also offers the choice to users to have updated-to-the-minute information through the simple click of button, which we know is especially key to high rollers. Players will, in any case, be informed of potential changes in odds and payouts at all times when placing a bet offline on the application.
Inclusive and Empowering
We are enthusiastic about this collaboration with Madasava, a relationship that not only augments revenues but significantly broadens the horizon of betting possibilities, especially in African regions, where the lack of extensive network infrastructure has previously been a barrier to the betting industry. By providing a solution that bypasses these challenges, NSoft and Madasava are opening doors to new possibilities and experiences.
“Bringing the joy and excitement of betting to areas with limited internet infrastructure has always been a goal we aspired to achieve,” says Nikola Crnjac, Sales Manager at NSoft. “With this innovative application, we are not only increasing revenue avenues but also empowering communities by providing them with entertainment options that were previously unreachable.”
Join the Movement
Partner Madasava is spearheading the push for this initiative, working tirelessly on maintaining and improving the application with new features. This partnership is set to boost revenues for existing clients, paving the way for a prosperous and collaborative future.
“We are incredibly excited about this venture, which stands as a testament to the innovation and foresight NSoft embodies,” says Hemant Gujadhur, CEO at Madasava. “Together, we are paving a path that bridges gaps and creates opportunities in regions where the betting market has remained largely untapped.”
Join us in this remarkable journey as we reshape the betting industry, making it more inclusive, accessible, and enjoyable for all.
Latest News
Golden Boomerang Awards 2025: AC Milan Legend Andrea Pirlo Presented the Awards at the Ceremony at Iconic San Siro Stadium
Boomerang Partners hosted the highly anticipated Golden Boomerang Awards 2025 ceremony at the legendary San Siro Stadium. Over 400 partner teams worldwide participated in this landmark partner tournament, which has become one of the year’s top events in the affiliate marketing industry. It celebrated the brightest achievements in sports and other verticals of traffic performance.
The awards ceremony was attended by none other than Andrea Pirlo, AC Milan Legend and football icon. He personally congratulated the winners and presented the awards on stage, adding prestige and unforgettable energy to the evening.
Andrea Pirlo commented:
“It’s a pleasure to be part of such an exciting event that brings innovation, performance, and community together. My congratulations to all the winners—your hard work truly stands out.”
11 awards were presented in key affiliate marketing categories. Kajino Media won the main award, the Grand Prix, for topping the sports leaderboard.
The owner of Kajino Media shared his joy and emotions: “Golden Boomerang Awards is a great test of our capabilities and expertise. This tournament allows us not only to evaluate our work but also to be recognized on a global level. For us, it’s just a great success to be a participant in this event. I had some expectations that we would win, but I wasn’t sure, to be honest. I’m happy!.”.
The event offered more than just an award ceremony.
Guests enjoyed a VIP experience with exclusive access to the stadium, the Mondo Milan Museum, and the Official AC Milan Store. There, an Italian artist painted a T-shirt individually for all willing event participants. The awards ceremony was accompanied by a show masterfully staged by renowned Italian director and showrunner Gabriele Rizzi, known for his work with top fashion houses and large-scale productions. Guests savored world-class entertainment from top DJs, fashion creatives, and Michelin-starred food.
One of the highlights was a charity auction featuring unique prizes:
- Commemorative watch celebrating the club’s 2003/2004 season victory
- Custom-designed ball with Andrea Pirlo’s autograph
- Exclusive Pirlo lot – premium wine
- T-shirt signed by the team forward, Rafael Leão
All proceeds — totaling 8,000 EUR — were donated to Fondazione Milan to support youth sports development
Benedetto Di Blasi, Fundraising and Digital Communication Officer of Fondazione Milan said: “Thanks to this fundraiser, in the next season 2025/26, Boomerang and its partners will support 27 children, either living with disabilities or in vulnerable environments, giving them the opportunity to play sports in safe and high-quality project spaces.”
The Golden Boomerang Awards 2025 showcased how the worlds of sport, technology, and affiliate innovation continue to converge, with unforgettable moments, legendary guests, and record-breaking results. Boomerang Partners is already starting work on the tournament’s third season, which is rightly becoming an integral part of the industry.
The post Golden Boomerang Awards 2025: AC Milan Legend Andrea Pirlo Presented the Awards at the Ceremony at Iconic San Siro Stadium appeared first on European Gaming Industry News.
Latest News
Bragg to Attend the Gaming in Holland Conference

Bragg will be attending and sponsoring the Gaming in Holland conference, taking place in Amsterdam on June 5, 2025.
“The Netherlands has been one of Bragg’s core markets since day one. Today, we’re proud to hold a strong third of the market share, serving as the trusted PAM, technology and content partner for some of the country’s leading operators,” the company said.
Bragg’s innovative technology continues to drive results in this highly competitive landscape, including:
• Bragg PAM, advanced player account management platform
• Bragg HUB, seamless content aggregation product,
• Award winning gamification toolset Fuze
• Top-performing casino content
• Industry leading responsible gaming solutions and services.
The post Bragg to Attend the Gaming in Holland Conference appeared first on European Gaming Industry News.
Latest News
Atlaslive Shortlisted for Prestigious EGR B2B Awards, Recognizing Excellence in Sportsbook Platform Innovation
Atlaslive, a dynamic iGaming platform, is thrilled to announce its shortlisting for the highly anticipated EGR B2B Awards 2025 in the coveted Sportsbook Platform Supplier category. The awards ceremony is scheduled to take place on 3 July 2025 at The Roundhouse in London.
This recognition underscores Atlaslive’s commitment to providing market-leading solutions for the online wagering sector. The Sportsbook Platform Supplier award specifically acknowledges platforms that have demonstrated exceptional performance, innovation, and client satisfaction over the past 12 months.
Atlaslive’s nomination is a testament to its robust and comprehensive product offering, which empowers operators with a cutting-edge and flexible sportsbook platform. The shortlisting reflects Atlaslive’s strengths across the key criteria evaluated by the EGR B2B Awards judging panel:
- Commercial Success: Atlaslive has achieved 3x growth in total bet volume and triple-digit GGR growth, highlighting strong market demand.
- Product Integration and Delivery: The platform is renowned for its seamless integration capabilities and efficient delivery, enabling operators to quickly and effectively launch and scale their sportsbook operations within less than 2 days.
- Innovation: Atlaslive consistently pushes the boundaries of sportsbook technology, introducing innovative features, like 3D Match Tracker, Bet Builder and functionalities that enhance the betting experience for users and provide a competitive edge for operators.
- User Interface and Experience: The Atlaslive platform prioritizes an intuitive and engaging user interface, ensuring a smooth and enjoyable betting experience for players across all devices.
- Back Office/Reporting: Atlaslive provides operators with a powerful and comprehensive back office system, offering detailed reporting and analytics to facilitate informed decision-making and operational efficiency.
“We are incredibly proud to be shortlisted for the EGR B2B Awards,” said Lidiia Vakulenko, COO at Atlaslive. “This nomination is a direct reflection of the hard work and dedication of the entire Atlaslive team and our unwavering commitment to delivering a best-in-class sportsbook platform. Being recognized by such a respected industry body as EGR is a significant achievement and motivates us to continue innovating and providing exceptional value to our clients.”
The EGR B2B Awards are widely regarded as the premier awards program for the online gaming industry, celebrating the best service providers and suppliers. Atlaslive’s shortlisting in the Sportsbook Platform Supplier category solidifies its position as a key player and innovator in the competitive online wagering market.
Atlaslive looks forward to attending the EGR B2B Awards ceremony and celebrating the achievements of the industry’s leading companies.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive Shortlisted for Prestigious EGR B2B Awards, Recognizing Excellence in Sportsbook Platform Innovation appeared first on European Gaming Industry News.
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