ProgressPlay is heading to SiGMA Europe

ProgressPlay will be at SiGMA Europe this November 13 to 17 to continue showcasing the platform, product and service introductions that got them shortlisted in major awards, fuelling interest and growth across 2023 since they debuted at ICE.

SiGMA Europe 2023 is undoubtedly one of the most anticipated events within the iGaming industry, securing its place as a must-attend event for professionals worldwide, and further cementing Malta’s position as a global iGaming powerhouse with a new expanded venue this time around to accommodate the expected 2000 plus delegates, 75 exhibitors and upwards of 600 operators.

SiGMA holds great importance to Malta. The island was one of the first European states to regulate the gambling sector and has become internationally renowned for its opportunities within the field. This year’s edition will be no exception, as the expo, Conference, and networking events promise to bring together thousands of international professionals in the iGaming industry, including ProgressPlay.

ProgressPlay’s innovative Responsible Gambling software was highly rated by the EGR Awards, and this, along with other new technology and product introductions, will be showcased at SiGMA Europe.

Marina Nahhas, ProgressPlay Sales Manager, said: “SiGMA Europe is the last big global meeting of 2023, so our new technology and tools will reach delegates primed to embrace the innovation which we have added to our platform. We are discovering show-by-show that the needs of casino managers are reflected in our new technology, software and service introductions, and in the rapid uptake of these tools.”

In an out-of-the-box move, ProgressPlay significantly rethought its Responsible Gambling approach, creating an AI-driven proprietary flow for interaction with players which recognises them in real-time and scores them against a number of criteria.

ProgressPlay’s breakthrough data-driven software covers topics like KYC, player activity, affordability levels, and a transparent audit trail in a proprietary interaction flow comprising required documentation, procedures, response to the new UKGC regulation and mapped customer journeys.

ProgressPlay CEO Itai Loewenstein said: “Teaming up with SiGMA Europe is a great opportunity to concentrate and expand our market footprint within the framework of the show. We’re excited to showcase the updates to our platform and to wrap-up 2023 with a free-flowing new business pipeline.”