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Betway adds Andy Roddick to their global ambassador portfolio

Published

2 years ago

August 9, 2023

betway-adds-andy-roddick-to-their-global-ambassador-portfolio

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Today, leading global online betting and gaming brand Betway, has announced that US tennis legend, Andy Roddick, has joined as a global tennis ambassador.

The former world number one and US Open Champion will bring exclusive insight into the biggest tournaments, matches and players throughout the global tennis calendar.

In his role, Roddick will become the face of Betway’s tennis activity and will bring tennis fans closer to the action of the sport through his insight, knowledge and opinion.

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Roddick will be writing a column around the biggest competitions which will be hosted in the brand’s editorial hub, the Betway Insider.

Since his retirement after the US Open in 2012, Roddick has become a significant figure within the global tennis media landscape, appearing as a pundit on Fox Sports Live, the BBC’s coverage of Wimbledon and most recently joining the pundit team on the Tennis Channel.

Betway are a leading betting brand within tennis and have showcased their ongoing commitment to the sport, having deals with 11 tournaments globally on the ATP Tour including the Miami Open, Rio Open and the Hamburg European Open.

Beyond Tennis, Betway have an enviable portfolio of sponsorships in an array of sports and teams including in the Premier League, La Liga, Cricket, and in the NBA and NHL in the United States.

Roddick joins the brand’s impressive roster of sports ambassadors, which includes the likes of former Premier League player Robbie Keane and England Cricket legend, Kevin Pietersen.

Commenting on his new role, Andy Roddick, said: “I’m delighted to be joining one of the world’s biggest betting brands and look forward to helping the tennis community with valuable insights as we approach some of the biggest global tournaments, particularly with the US Open on the horizon.”

Anthony Werkman, CEO of Betway, said: “It’s great to welcome Andy Roddick to our team of global ambassadors! Andy is a household name within tennis and his opinion and insight is going to be hugely valuable to readers of his column.

Betway has also launched its new creative platform, ‘Advantage, Served,’ which aims to provide users with more insight than ever.

Anthony Werkman continues, “Andy joins at an important time as we are also launching our new platform, ‘Advantage, Served’.

“As we know, our customers are driven by data and statistics and our new platform will offer cutting edge insights that will enhance the match experience to loyal tennis fans.”

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Riddick’s Partners Announced as Main Sponsor of LEGENDS by Fire & Ice

Published

39 minutes ago

June 26, 2025

Zoltan Tundik

Riddick’s Partners Announced as Main Sponsor of LEGENDS by Fire & Ice

Reading Time: < 1 minute

Riddick’s Partners Backs LEGENDS’ Exclusive Takeover of London’s Most Iconic Nightclub, The BOX, on July 1st

The organizers of LEGENDS by Fire & Ice are thrilled to announce Riddick’s Partners as the Main Sponsor of this year’s exclusive iGaming networking event, taking place at London’s most iconic nightlife destination, The BOX Soho, on Tuesday, July 1st.

This partnership brings together two legends of the iGaming industry for an unforgettable night of elite networking, unique entertainment, and high-energy celebration ahead of iGB L!VE 2025. With over 200 iGaming legends and veterans already confirmed on the guest list, LEGENDS by Fire & Ice promises to be the must-attend event of London iGaming Week.

Riddick’s Partners, known for their cutting-edge solutions and influential presence in the gaming sector, will host premium tables right in front of the stage, offering attendees the chance to connect with their team, explore high-value opportunities and have a drink!

“We supported LEGENDS by Fire & Ice because we share the values of a community built on real results and strong partnerships. At Riddick’s Partners, we focus on traffic that drives product growth and connections that truly work.” – Misha, Head of Affiliates at Riddick’s Partners.

“Riddick’s reputation for excellence and innovation mirrors everything we stand for—uniting the industry’s best in an unforgettable experience. We can’t wait to see the connections (and legendary moments!) that unfold during the evening. Welcome to the LEGENDS family!” – Jodie Thind, Co-Organizer

A limited number of private tables are still available for legendary brands looking to host clients or teams.

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