RubyPlay reimagines slots provision with innovative Immortal Ways mechanic

RubyPlay, an innovative B2B iGaming development studio, has launched a unique slots mechanic entitled Immortal Ways, providing operators and their players with a new gaming franchise to explore.

Combining a variety of well-known mechanics, Immortal Ways complements and conflicts these models to deliver an innovative gameplay never before seen. It features 10,000 ways to win, with two Hold and Respin zones central to the gameplay.

RubyPlay’s latest release, Immortal Ways: Diamonds, is the first to incorporate the mechanic. During any spin, special gold Coin symbols can land in these Arrays, holding for three further spins or until an Immortal Array is completely filled with Coins. This will pay out each value attached to the Coins, relative to a player’s bet.

Landing a Coin Wheel symbol in either Array will trigger a Prize Wheel to the left or right of the grid, where prizes including one of four jackpots and instant cash prizes could be won.

RubyPlay has ambitious plans to build Immortal Ways into a major slots series, with at least seven exciting new titles incorporating the mechanic to launch later this year. The company is also developing bespoke games for several operators, demonstrating the company’s ability to provide differentiated content for partners upon request.

The debut of Immortal Ways has already been well-received by players across several jurisdictions, setting new records for RubyPlay in overall bets, session lengths and retention rates.

Dr. Eyal Loz, CPO of RubyPlay, said: “We’re extremely excited to debut Immortal Ways, the product of much hard work and innovation from the RubyPlay team. This mechanic presents an entirely new and unique way to enjoy slots, with Immortal Ways: Diamonds seeing a fantastic reception since its launch.

“This release features 10,000 ways to win, with large symbol stacks and persistent coins combining for monster winning potential.

“We’re already developing the next range of titles within this new game series, dominating our product roadmap for the remainder of 2023. It’s a volatile and rewarding experience, and we’re sure it’ll be an immortal player go-to!”