Gaming Americas Weekly Roundup – July 3-9

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Lotto.com, a leading digital lottery platform, announced their digital scratch tickets offering – an innovative solution that transforms how traditional physical scratch tickets are played. This groundbreaking and first-to-market offering marks a significant milestone in the industry, solidifying Lotto.com’s position as an innovator and pioneer in the digital lottery space.

The government of Peru has promulgated Law 31806, which will legalise online gambling and sports betting in the country. The new legislation has been sent to the desk of President Dina Boluarte for sign-off and is expected to enter force within 120 days.

On the journey towards becoming the leading digital sports media group, Better Collective significantly expands its efforts within social media and sports content production by acquiring Playmaker HQ for a total consideration of up to 54 mUSD, 15 mUSD of which will be upfront.

Circa Resort & Casino announced the deployment of Amazon’s Alexa Smart Properties (ASP) supported technology in all of its rooms and suites at the adults-only casino-resort in downtown Las Vegas.

The Academy of Country Music announced the winners of the ACM Industry Awards and Studio Recording Awards, and Seminole Hard Rock Hotel & Casino Hollywood is the proud recipient of the Casino of the Year – Theatre Award. This marks a first-time ACM Award win for the venue.

Las Vegas Sands announced eight-time LPGA Tour champion Minjee Lee as the company’s first female brand ambassador. Working together, Lee and Sands will showcase the success of female champions as role models for young athletes and young women, while promoting women’s golf to a broader audience at the company’s resorts and through its Sands Cares community engagement programme.

Light & Wonder announced that effective August 25, 2023, Connie James, the Company’s EVP, CFO, Treasurer and Corporate Secretary, will be stepping down from her role at the Company to pursue another opportunity that will allow her to further advance her long-term professional objectives outside the gaming industry.

WeAreGame, via its casino vertical WeAreCasino, has launched two exclusive instant win games for Pixbet. Created by Darwin Gaming, the titles – Mengão Penalty Show and Timão Penalty Show – are designed to appeal to fans of Brazilian soccer’s Flamengo and Corinthians.

Sportradar announces Sportradar Showdown, an inaugural grassroots basketball tournament scheduled to be held at Coronado High School in Henderson, NV from July 13-16. The tournament will showcase the skills of 17 exceptional amateur basketball teams, featuring the most talented players from the Under Armour Association and Adidas 3SSB amateur basketball circuit.

The Arizona Department of Gaming announced that it will begin accepting applications for event wagering licenses in August.

Partnerships

The Canadian Football League has welcomed FanDuel as the league’s first authorised gaming operator and an Official Sportsbook Partner.

Bet7.com, a platform full of attractions and with a large sportsbook that now focuses on the Brazilian market, has hired Control F5 to develop the operation and branding. bet7.com is represented by a big name in the sports world. Former player and presenter Neto is the ambassador of the brand, which offers various promotions and benefits to bettors.